ISTANBUL, Oct. 8, 2019 /PRNewswire/ -- My Size, Inc. (the
"Company" or "My Size") (NASDAQ: MYSZ) (TASE: MYSZ), the developer
and creator of smartphone measurement solutions, announced today a
new partnership with Turkish designer Niyazi Erdogan for this year's Mercedes-Benz
Fashion Week Istanbul.
Mercedes-Benz Fashion Week Istanbul begins on October 8th and will transform the city into a
hub for Turkey's most innovative
fashion designers, red carpet celebrities, media and retailers. The
shows will draw over 5,000 daily attendees and feature 41
designers, including Erdogan.
Together, MySizeID and Erdogan will present a video during the
exhibition to demonstrate how fashion brands can embrace the use of
technology as it relates to perfecting the shopping experience.
"We are thrilled to be partnering with Niyazi Erdogan at such an iconic event for
fashion in Turkey," said Ronen
Luzon, Chief Executive Officer of My Size. "Our innovative solution
enables customers to have a much more seamless shopping experience
and Mercedes-Benz Fashion Week Istanbul is the perfect occasion to
position our solution next to some of the biggest names in
fashion."
MySize was founded as an answer to fashion consumers who grew
frustrated with the common troubles of in-store and online shopping
– from size uncertainty to the hassle of returning items that just
didn't fit. The Company rolled out MySizeID to cater to these
woes.
Niyazi Erdogan, Designer,
commented, "I am honored to collaborate with MySizeID on my 10th
year anniversary. While the collections I presented at fashion
weeks until this season mirrored the development of my identity as
a fashion designer, they also reflected professionalization of
fashion design process in Turkey.
The designs I brought together at Istanbul Moda Academy (İMA)
define a certain field in men's clothing design with substantial
fit and form, especially with these form fitting designs,
MySizeID's measurement technology will support the consumers."
Erdogan established both Nesign Design Factory and menswear
brand Niyazi Erdogan, in addition to
designing for several distinguished global fashion labels.
Operating in a market dominated by online shopping, innovations
like MySizeID provide a much-needed solution for designers such as
Erdogan.
MySizeID is a turnkey solution that helps retailers provide
shoppers with the appropriate apparel size for specific brands,
based on their exact measurements. My Size's technology enables
consumers to measure themselves using their smartphone, and match
their tailored size to brand-specific apparel. This technology
equips retailers with a solution that can enhance the overall
shopping experience.
About My Size, Inc.
My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique
measurement technology based on sophisticated algorithms and
cutting-edge technology with broad applications including the
apparel, e-commerce, DIY, shipping and parcel delivery industries.
This proprietary measurement technology is driven by several
algorithms which are able to calculate and record measurements in a
variety of novel ways. To learn more about My Size, please visit
our website: www.mysizeid.com.
Please click here for a demonstration of how MySizeID provides a
full sizing solution for the retail industry.
Register here for a one-month free trial of MySizeID solution
for your online store.
Please click here to download MySizeID for iOS.
Please click here to download MySizeID for Android.
Cautionary Statement Regarding Forward-Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These statements are
identified by the use of the words "could," "believe,"
"anticipate," "intend," "estimate," "expect," "may," "continue,"
"predict," "potential," "project" and similar expressions that are
intended to identify forward-looking statements. All
forward-looking statements speak only as of the date of this press
release. You should not place undue reliance on these
forward-looking statements. Although we believe that our plans,
objectives, expectations and intentions reflected in or suggested
by the forward-looking statements are reasonable, we can give no
assurance that these plans, objectives, expectations or intentions
will be achieved. Forward-looking statements involve significant
risks and uncertainties (some of which are beyond our control) and
assumptions that could cause actual results to differ materially
from historical experience and present expectations or projections.
Actual results to differ materially from those in the
forward-looking statements and the trading price for our common
stock may fluctuate significantly. Forward-looking statements also
are affected by the risk factors described in the Company's filings
with the U.S. Securities and Exchange Commission. Except as
required by law, we undertake no obligation to update or revise
publicly any forward-looking statements, whether as a result of new
information, future events or otherwise, after the date on which
the statements are made or to reflect the occurrence of
unanticipated events.
Logo:
https://mma.prnewswire.com/media/689689/MySize_Logo.jpg
Israel Press Contact:
Yaniv Leibovich
Leibovich Media
yanivleib@gmail.com
+972-54-444-0326
U.S. Press Contact:
5W Public Relations
mysizeid@5wpr.com
IR Contact:
Crescendo Communications, LLC
Tel: +1 212-671-1020
Email: MYSZ@crescendo-ir.com
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SOURCE My Size, Inc.