Diamond Foods Rings in 2012 With Successful Emerald(R) Nuts Midnight Run in New York City
January 06 2012 - 9:05AM
Diamond Foods, Inc. (Nasdaq:DMND) announced today that the Emerald
Nuts Midnight Run in New York City's Central Park reached new
levels of success in building brand awareness among consumers who
embrace healthy, active lifestyles. The four-mile run, held at
midnight each New Year's Eve in New York City, featured a large
fireworks display and costume contest. Emerald Nuts, title sponsor
of the New Year's event for the past 8 years, also provided runners
and spectators with Emerald products and prizes throughout the
night. Emerald Breakfast on-the-go! Nut and Granola Mix samples
kept the crowd energized well past midnight, while Emerald 100
calorie packs were the perfect post-race snack for runners.
The race attracted a record number of runners for the Emerald
event with over 6,000 runners registered in the race and thousands
more spectators. Gary Tuchman, a national correspondent for CNN,
ran the Midnight Run for the 5th year in a row with his daughter
and provided live coverage as part of "New Year's Eve Live with
Anderson Cooper and Kathy Griffin." The race was also highlighted
in other major news outlets, such as USA Today and the New York
Times, while Emerald branded 2012 crowns blanketed the crowds at
morning shows such as The Today Show and Good Morning America.
Warm temperatures helped to fuel fast race times. Landon Peacock
of Blowing Rock, North Carolina won the men's division with a time
of 18 minutes, 35 seconds and Stephanie Pezzullo of Charlotte,
North Carolina, won the women's division, with a time of 21
minutes, 5 seconds.
"The Emerald Nuts Midnight Run is a perfect way to get a head
start on a healthy 2012." said Jeff Ngo, Director of Marketing for
Diamond Foods. "Diamond Foods is always looking for ways to provide
consumers with great tasting and healthy snacks that will get them
through their entire day, even if it's in the middle of the
night."
The Emerald Nuts Midnight Run is one of Emerald's many running
events that take place across the U.S. annually. In 2011, Emerald
also sponsored The ING New York City Marathon and The Honda Los
Angeles Marathon. Emerald's next running event, The Emerald Across
the Bay 12K over the Golden Gate Bridge, will be held March 18th,
2012 in San Francisco and has been called the best bridge run in
America by Runner's World magazine.
About Diamond
Diamond Foods is an innovative packaged food company
focused on building, acquiring and energizing brands including
Kettle Brand® chips, Emerald® snack nuts, Pop Secret® popcorn, and
Diamond of California® nuts. The Company's products are distributed
in a wide range of stores where snacks and culinary nuts are
sold. Corporate Web Site: www.diamondfoods.com.
Consumer Web Sites: www.diamondnuts.com, www.emeraldnuts.com,
www.emeraldbreakfastonthego.com, www.popsecret.com,
www.kettlebrand.com, www.kettlefoods.co.uk.
The Diamond Foods, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6112
CONTACT: Investor Contact
Linda Segre
SVP, Corporate Strategy
Diamond Foods
415-445-7444
lsegre@diamondfoods.com
Media Contact
Stephen Sibert
VP, Corporate Affairs
Diamond Foods
415-445-7444
ssibert@diamondfoods.com
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