Leading Spanish Brewer Estrella Galicia Taps Amazon Alexa and MicroStrategy to Improve Operational Efficiencies with AI
November 27 2018 - 8:00AM
Business Wire
MicroStrategy-Alexa Integration Designed to
Deliver Faster Path to Insights with AI for Line-of-Business
Users
MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide
provider of enterprise analytics and mobility software, today
announced that Corporación Hijos de Rivera S.L., producer of
Estrella Galicia beer and other leading beverage brands, is
piloting a new voice-powered business analytics and artificial
intelligence (AI) application with Amazon’s customizable virtual
assistant, Alexa, to simplify decision-making for its employees.
With the production of more than 268 million liters of beer per
year, Hijos de Rivera and its beverage brands are consumed and
enjoyed in the Spanish market and across more than 50
countries.
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In manufacturing, business users regularly find themselves in
situations where they’re unable to access a report or interpret a
data visualization in order to gauge business performance. To
address this, Hijos de Rivera’s Estrella Galicia business created a
voice-activated AI application for its users to glean data from its
MicroStrategy analytics platform. By implementing Alexa across the
business, Estrella Galicia can drive adoption to more decision
makers, who can turn to Alexa for a direct pathway to the data they
need. With questions such as, “Alexa, ask MicroStrategy how much
Estrella Galicia Sin Gluten we sold in the third quarter?” or
“Alexa, ask MicroStrategy what my total revenue for this quarter
is?,” users can more easily discern opportunities to be explored
and make data-driven decisions to accelerate productivity and drive
out operational inefficiencies.
“We continue to drive the MicroStrategy platform not only with
voice-activated artificial intelligence like Alexa, but also with
the use of natural language generation technology to produce
intelligent narratives that describe the analyses our employees are
seeing,” said Juan José Delgado, Chief Digital Officer of Hijos de
Rivera. “Our business analytics strategy is a big step forward in
becoming a smarter company.”
In the current phase of the MicroStrategy-Alexa roll out,
Estrella Galicia senior managers can gain 360-degree views into
business performance by uncovering insights on daily sales volume,
billing, and pricing across multiple variations of channels,
shopping areas, customers, products, or brand data, as well as
making comparisons to the prior year’s budget. In the next phase,
Estrella Galicia plans to extend the application’s use to other
business areas where information is needed in an agile, accelerated
manner. This private skill will then be deployed more broadly once
Alexa for Business is available in EMEA. Alexa for Business
includes the tools to set-up and manage Alexa devices, enroll
users, and assign skills -- at scale.
Hijos de Rivera has been leveraging MicroStrategy since 2010 to
harness value from data assets across each team and business
function, including sales, purchasing, manufacturing, logistics,
human resources, and finance. Senior managers are tapping
MicroStrategy MobileTM on their iPads to help analyze and manage
their budget. A commercial simulator allows them to adjust
production volumes and price by brand or business area, with
updated values being written back to the database in real-time
using MicroStrategy Transaction ServicesTM. Today, the
MicroStrategy platform offers Estrella Galicia’s employees,
managers, and senior management real-time reporting, personalized
dashboards, and AI applications to help them drive value with each
decision during their work day.
“It is incredibly exciting to see our great customers, including
Estrella Galicia, reimagine the possibilities of what enterprise
analytics and mobility applications can do to unleash actionable
intelligence across an entire organization,” said Michael J.
Saylor, CEO, MicroStrategy Incorporated. “MicroStrategy’s
enterprise-grade platform can plug into hundreds of datasets and
still yield one version of the truth for each user. Our common
enterprise framework opens the door to innovative integrations with
AI, NLG, Internet of Things, or ML technologies that, when
implemented with an enterprise methodology, enables massive
productivity gains and an enviable competitive advantage.”
To learn more about the value of transforming your business with
Artificial Intelligence, download MicroStrategy’s 8 Enterprise
Analytics Trends to Watch in 2018 today.
About Hijos de Rivera
Hijos de Rivera, owner of Estrella Galicia, is a family-owned
brewery with more than 112 years of history operating in the food
and food services business. Present in more than 50 countries,
Hijos de Rivera produces, markets and distributes a diverse
portfolio of beverages, including beers, mineral waters, wines and
ciders, and well-known brands such as Estrella Galicia, 1906,
Cabreiroá, Fontarel, Agua de Cuevas, Ponte de Boga and Maeloc.
With six subsidiaries abroad, the Company has doubled its
revenues to 450 Million Euros in the last five years and is poised
to build on its outstanding growth as a recognized national leader
and global brand.
About MicroStrategy Incorporated
MicroStrategy (Nasdaq: MSTR) is a worldwide leader in enterprise
analytics and mobility software. A pioneer in the BI and analytics
space, MicroStrategy delivers innovative software that empowers
people to make better decisions and transform the way they do
business. We provide our enterprise customers with world-class
software and expert services so they can deploy unique intelligence
applications. To learn more, visit MicroStrategy online, and follow
us on LinkedIn, Twitter and Facebook.
MicroStrategy, MicroStrategy Mobile, and MicroStrategy
Transaction Services are either trademarks or registered trademarks
of MicroStrategy Incorporated in the United States and certain
other countries. Other product and company names mentioned herein
may be the trademarks of their respective owners.
MSTR-G
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Claudia CahillMicroStrategy
Incorporated703-270-2207ccahill@microstrategy.com
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