MatrixOne and Leading Analyst Firm to Highlight Keys for Closing the Gap Between Customer Requirements and Product Development
June 27 2005 - 8:30AM
Business Wire
Experts Say That Capturing Customer Needs at Front End of Product
Lifecycle is Critical to Maximizing Return on Innovation MatrixOne,
Inc. (NASDAQ: MONEE), a leading provider of collaborative product
lifecycle management (PLM) solutions for the value chain(TM), will
co-sponsor with Telelogic a Webcast on best practices for managing
customer needs in conjunction with PLM. A featured presentation by
Mike Burkett, research director of AMR Research, will discuss how
understanding customer needs at the onset of product development
speeds time-to-market and ensures new products meet emerging
regulatory standards. According to a recent AMR Research Report
entitled, Don't Launch a Product Without Knowing Your Customer's
Needs, "Product launches fail because manufacturers can't meet
customer needs-that's what manufacturers listed as the top reason
for failures in a recent AMR Research survey. Reasons vary from
poor definition of requirements on the front-end of product
development, to poor execution to meet those needs later in the
design process. While the need to design a product to meet customer
needs may be obvious to manufacturers, many struggle to execute
well within the pressure to speed new innovations to market...
Aligning customer needs with the NPDL process is one of the most
important areas manufacturers can target to improve product launch
success." Hosts Jon Gable, vice president, Product Management of
MatrixOne and Ken Maier, director, Customer Needs Management of
Telelogic will inform participants about how the integration of
MatrixOne Product Central(TM) and Telelogic DOORS(R) speeds new
product development, from concept to delivery. What: A free online
conference, "Managing Customer Needs to Drive Profitable Product
Development" When: June 29, 2005 at 11:00 a.m. ET/8:00 a.m. PT
Where: Participants can register for this event at
http://www.matrixone.com/customersuccess/cnm_email.html Who:
Featured event speakers include: -- Mike Burkett, research
director, AMR Research -- Jon Gable, vice president, Product
Management of MatrixOne -- Ken Maier, director, Customer Needs
Management of Telelogic About MatrixOne MatrixOne, Inc. (NASDAQ:
MONEE) is a recognized leader in delivering collaborative Product
Lifecycle Management (PLM) solutions. We provide flexible solutions
that unleash the creative power of global value chains to inspire
innovations and speed them to market. MatrixOne's customers include
global leaders in the aerospace and defense, automotive, consumer
products, high technology, life sciences, machinery, and the
process industries, including Agilent Technologies, General
Electric, Honda, Johnson Controls, Philips, Procter & Gamble,
Siemens, and Toshiba. MatrixOne (http://www.matrixone.com/) is
headquartered in Westford, Massachusetts with locations throughout
North America, Europe, and Asia/Pacific. MatrixOne and the
MatrixOne logo are registered trademarks and "a leading provider of
collaborative product lifecycle management (PLM) solutions for the
value chain" is a trademark of MatrixOne, Inc. All other trademarks
and service marks are the property of their respective owners.
Forward-looking statements in this release are subject to risks and
uncertainties that could cause our actual results to differ
materially from those anticipated. Such statements may relate,
among other things, to our plans, objectives and expected financial
and operating results. The risks and uncertainties that may affect
forward-looking statements include, among others: poor product
sales, long sales cycles, difficulty developing new products,
difficulty in relationships with vendors and partners, higher risk
in international operations, difficulty assimilating future
acquisitions, difficulty managing rapid growth, and increased
competition. For more about the risks and uncertainties of our
business, see our periodic and other S.E.C. filings.
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