LAS VEGAS, May 11, 2016 /PRNewswire/ -- Marketo, Inc.
(NASDAQ: MKTO), the leading provider of engagement marketing
software and solutions, announced the 2016 winners of its annual
Revvie Awards. The awards highlight the most
creative Marketo customers, partners, and individual
marketers who found innovative ways to attract and engage
customers, propel their companies to new growth and success, and
inspire others.
Recipients are being honored today during the 2016 Marketing
Nation Summit at The MGM Grand. With more than 6,000 registered
marketers from around the globe, this year's Summit focuses on
inspiring "Tomorrow's Marketer" and features thought leadership,
educational sessions, workshops, and trainings that empower
marketers of every level to succeed in today's digital era.
"Marketo is passionately committed to inspiring our Marketing
Nation, and our customers and partners in turn inspire our team
every day," said Sanjay Dholakia,
chief marketing officer, Marketo. "Revvie Award recipients
remind us that marketing programs are a powerful means to impact
the bottom line and connect with customers in long-lasting and
meaningful ways."
The 2016 Revvie Award winners include:
Marketo Masters: Marketing Team of the Year, Enterprise: PR
Newswire
PR Newswire's challenge was to transform their
marketing department from a cost center to a revenue driver. The
team reimagined its go-to-market strategy, positioning Marketo at
the core of its program centered on the buyer's journey. This
approach resulted in a 361 percent YoY increase in
marketing-influenced revenue.
Marketo Masters: Marketing Team of the Year, SMB:
Pluralsight
Pluralsight switched its marketing automation
provider to Marketo to scale its programs and provide a more
personalized experience for customers. Marketo's agility as a
business-to-business (B2B), business-to-consumer (B2C), and hybrid
marketing platform allowed Pluralsight to increase its YoY B2B
opportunities by 168 percent and B2C sign-ups by 184 percent.
The Bridge Builder: 3 Day Blinds
3 Day Blinds achieved
success using Marketo Ad Bridge, integrating marketing technology
with advertising technology for smarter targeting, more consistent
messaging, and a more cohesive customer journey. Being able to
precisely tailor messages depending on the customer's stage in
their journey allowed for more consistent engagement, ultimately
building trust and demand. This approach increased 3 Day Blinds' ad
click-through rate by 140 percent and reduced cost-per-acquisition
to just one fifth of what it was before the integration.
The Engager: Cancer Treatment Centers of
America
Cancer Treatment Centers of America (CTCA) designed
a personalized, responsive campaign that supported its strength as
a care-oriented business while also leveraging the latest
technology to deepen customer relationships. CTCA used Marketo to
personalize communications to the needs of each patient to increase
the likelihood that they would choose the organization for their
treatment.
The Futurist: Blackbaud, Inc.
Blackbaud used the
combined power of Marketo and partners SnapApp and Uberflip to
develop an interactive content marketing program to drive sales.
After deploying the content globally to their customer base,
Blackbaud saw exceptional engagement rates and a 56 percent rate of
conversion. As a result, the transactional sales team finished its
first six months on the program at 133 percent of quota, ultimately
adding more than $600,000 in new
sales above target.
The Globe Trotter: Laureate Education Inc.
As a
network of more than 80 campus-based and online universities across
28 countries, Laureate Education Inc., deployed Marketo globally to
create a personalized experience for new and current students.
To-date Laureate is using Marketo to create and deploy enrollment
and retention campaigns for more than 2.6 million student
records.
The Stack Master: WGSN (part of Ascential Group)
WGSN
created a powerful marketing technology stack by integrating
Marketo with a suite of applications and functions such as
predictive analytics, data visualization, APIs, and native product
features. Executing this program has helped re-engage low usage
subscribers five times more effectively than traditional marketing
techniques.
The Transformer: CenturyLink
CenturyLink successfully
executed a seamless migration of two marketing automation platforms
to Marketo to support the enterprise side of its business. With
Marketo, CenturyLink has improved speed-to-market for new campaigns
and created a 96 percent increase in lead generation revenue over
the prior year while at the same time reducing the company's
marketing automation expenses.
LaunchPoint Technology Partner of the Year:
Vidyard
More than 120 Marketo customers use Vidyard's
integration to generate more leads and increase sales efficiency
through the strategic use of online video content, one-to-one
personalized video, and second-by-second video engagement data.
Joint customer Tradeshift, for example, deployed Vidyard's
personalized video capabilities for a campaign that saw a 300
percent increase in click-through rates and engagement, their most
successful marketing campaign of the year.
Digital Services Partner of the Year: Fathom
Fathom
has reaped huge rewards through its partnership with Marketo,
doubling revenue YoY to-date. Highlights from 2015 include
assisting in the launch of Marketo's go-to-market strategies for
sports and education. As a certified transformation partner with
Marketo, Fathom's unique combination of business strategy and
change management is helping drive transformation for The
Ohio State University Fisher College of Business, McGraw-Hill Education,
EBSCO, and more.
Marketo Sales Partner of the Year: Reach Marketing
LLC
Over the last nearly three years, Reach Marketing has
assembled an all-star team of marketing, data, and technology
experts to support Marketo adoption among enterprise businesses.
This dedicated group of certified Marketo experts, as well as
consultants, developers, database managers, content marketers,
analysts, lead lifecycle architects, and audience development
managers has driven joint customer wins and quickly set these
companies up for success.
The 2016 Revvie Award individual winners include:
Champion of the Year: Joe
Reitz, STANLEY Convergent Security Solutions,
Inc.
Joe Reitz is a true
Marketo brand evangelist as evidenced by his tremendous dedication
to the Marketo community and the Chicago User Group. Reitz has
given up his own time to create world-class videos to share tips
with Marketo customers, delivering best practice adoption among
other users.
Marketo Masters: Marketing Executive of the Year: Thomas
P. Davis, Forbes Media
Tom
Davis led the transformation of Forbes' B2B sales
organization from a disparate system with four different email
marketing tools into one optimized marketing automation and CRM
system in just two months. Implementing Marketo allowed the global
sales team to see the web activity of prospects across dozens of
website properties and even more languages and geographies. Through
Davis' leadership, the sales team has landed bigger projects, saved
time and built relationships for the future.
Marketo Masters: Marketer of Year: Barry Brown, MPulse Maintenance
Software
Without any prior knowledge of marketing
automation, Barry Brown took it upon
himself to master and implement Marketo at MPulse. Over four years,
the company's sales team tripled in size, customer retention rates
exceeded 90 percent, and annualized topline revenue grew by 40
percent. Brown, who will celebrate his 70th birthday later this
year, will retire knowing that he played a critical role in
propelling MPulse's digital transformation.
To learn more about this year's winners, please visit
http://www.marketo.com/summit.
About Marketo
Marketo (NASDAQ: MKTO) provides the
leading engagement marketing software and solutions designed to
help marketers develop long-term relationships with their customers
– from acquisition to advocacy. Marketo is built for marketers, by
marketers and is setting the innovation agenda for marketing
technology. Marketo puts Marketing First. Headquartered in
San Mateo, CA, with offices around
the world, Marketo serves as a strategic partner to large
enterprise and fast-growing small companies across a wide variety
of industries. To learn more about Marketo's Engagement Marketing
Platform, LaunchPoint® partner ecosystem, and the vast community
that is the Marketo Marketing Nation®, visit www.marketo.com.
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SOURCE Marketo, Inc.