Manatron, Inc. Consolidates Company Names
February 19 2004 - 8:30AM
PR Newswire (US)
Manatron, Inc. Consolidates Company Names - Marketing Effort to
Strengthen Company Brand Identity - PORTAGE, Mich., Feb. 19
/PRNewswire-FirstCall/ -- Manatron, Inc. a leading provider of
web-based and client/server application software products and
services for county, city and township governments today announced
today that it has taken steps to consolidate its company names to
streamline operations and establish a stronger, more unified brand
identity. The Company will change the name of its Sabre Division to
Manatron Appraisal Services, and its GovernMax Division to Manatron
eGovernment. This initiative will leverage the Manatron name, which
has significant recognition within the local government sector, to
create a stronger national brand identity. Manatron's renewed
go-to-market strategy is part of its principal goal of improving
brand awareness and national sales growth. This marketing effort
will allow Manatron to develop a more consistent and effective
"go-to-market" message, and result in higher product and service
awareness in the local government sector. Operational efficiencies
will be realized primarily through more streamlined and focused
marketing and advertising functions. Manatron's Chief Technology
and Marketing Officer, Early Stephens, commented, "We have
completed an extensive review of the market, and based on this
research we believe this name change and branding effort is
appropriate and consistent with our corporate strategy. The
consolidated company name will ultimately create a stronger company
brand identity on a national basis with our target market and make
our company marketing efforts more efficient and effective.
Appraisal services clients can still expect the same high product
and service quality standards that they have always experienced."
About Manatron, Inc.: Manatron, Inc. designs, develops, markets and
supports a family of web-based and client/server application
software products for county, city and township governments.
Manatron's products support the back-office processes for these
government agencies and also facilitate the "Virtual Courthouse" by
providing Internet access to information for industry professionals
and the public or by processing transactions over the Internet
suchas the payment of property taxes. Manatron also provides mass
appraisal services for assessing residential, commercial and other
types of properties to ensure updated and equitable property
valuations. Manatron is headquartered in Kalamazoo, Michiganand has
regional offices in Florida, Illinois, Indiana, North Carolina and
Ohio. Manatron currently serves approximately 1,300 customers in 25
states and three Canadian provinces. Information about Manatron,
Inc. is available at the Company's site onthe World Wide Web at
http://www.manatron.com/ . Safe Harbor Statement: The information
provided in this news release may include forward-looking
statements relating to future events, such as the development of
new products, the commencement of production, or the future
financial performance of the Company. Actual results may differ
from such projections and are subject to certain risks including,
without limitation, risks arising from: changes in the rate of
growth of the local government market, increased competition in the
industry, delays in developing and commercializing new products,
adequacy of financing and other factors described in the Company's
most recent annual report on Form 10-K filed with the Securities
and Exchange Commission, which can be reviewed at
http://www.sec.gov/ . DATASOURCE: Manatron, Inc. CONTACT: Paul
Sylvester, President and CEO of Manatron, Inc., +1-269-567-2900, ;
or Matthew Hayden, President of Hayden Communications, Inc.,
+1-843-272-4653, , for Manatron, Inc. Web site:
http://www.manatron.com/
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