Parx Casino® Launches Cashless Payment Options
December 15 2022 - 4:30PM
Business Wire
Sightline, Light & Wonder Partner to
Deliver Cashless Gaming to Parx Guests
Parx Casino® today announced the launch of cashless gaming
throughout the casino floor via a partnership between Sightline
Payments and cross-platform global games leader Light & Wonder,
Inc. (NASDAQ: LNW) (“Light & Wonder,” “L&W”). Sightline’s
Play+ is the funding solution for the new Parx Wallet, enabling
cashless play throughout the Parx Casino® floor. The Parx Wallet
app connects into the Light & Wonder casino management system
(CMS) deployed across the property.
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the full release here:
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Parx Casino® in Bensalem, Pennsylvania is a 260,000 square-foot
gaming and entertainment destination. The property features more
than 3,000 slot machines, nearly 200 table games, and a 50-table
poker room, alongside restaurants, retail, and entertainment
venues. In addition to being the leading casino in the Philadelphia
market, Parx also operates betPARX, an online casino and mobile
sports betting platform, which includes Parx Play+ payments
solution.
“The Parx Wallet will provide tremendous benefits for our loyal
customer base, enhancing their safety and security,” said Marc
Oppenheimer, Chief Marketing Officer at Parx Casino®. “The ability
to play cashless across our more than 3,000 slot machines with the
Parx Wallet and Play+ will provide our customers with easy access
to their funds both on and off property.”
Customers can download the Parx Wallet app, powered by Light
& Wonder, on their smart phone. Once enrolled in Parx’s X-Club
casino loyalty program, guests can set up a Parx Play+ account to
fund their cashless gaming account through multiple sources, such
as a debit card. Parx Play+ patrons will receive the Parx-branded
Play+ Discover card in the mail, allowing them to spend their
winnings wherever Discover is accepted.
Sightline is a leader in cashless payments technology and
implements its proprietary, best-in-class security features in its
solutions to protect a player’s funds.
“We’re thrilled to announce the launch of cashless at Parx
Casino®,” said Mandi Hart, Chief Client Solutions Officer at
Sightline. “Play+ has proven to be the most convenient, safe, and
secure cashless solution on the market. We couldn’t be more
ecstatic about what we’ve been able to accomplish alongside Parx
and Light & Wonder to improve the customer experience and
further the digital transformation of the gaming industry.”
“Light & Wonder is committed to exceeding player
expectations,” said Jon Wolfe, Light & Wonder Senior Vice
President, President of Global Systems & Service, Gaming.
“Enabling new technologies by working with companies like Sightline
is a way for us to provide the best possible digital experience and
remain one of the industry’s leaders.”
This launch at Parx Casino® furthers the partnership between
Light & Wonder and Sightline to deliver innovative cashless
gaming technologies at casinos across North America.
© Light & Wonder, Inc. All rights reserved.
About Parx Casino®
Parx Casino® is owned and operated by Greenwood Racing Inc. and
is the #1 revenue generating casino property in Pennsylvania. Parx
Casino® is conveniently located 20 minutes north of center city
Philadelphia on Street Road in Bensalem, Bucks County. Parx
features over 180,000 square feet of gaming and sports wagering
space with 3,000 slot machines, 148 live table games and 48 poker
tables in a private room; live thoroughbred horse racing and
simulcast action; Xcite Center, a 1,500 seat live entertainment
venue; nine restaurants and bars; and complimentary parking for
over 5,000 cars. In 2019, Parx Casino® launched sports betting with
a $10 million world-class sportsbook and online sports betting.
Greenwood Racing Inc. currently conducts online casino gaming and
sports wagering operations in New Jersey and Michigan as well as in
Pennsylvania under the betPARX brand.
About Sightline Payments
Sightline Payments is the U.S. sports betting and casino gaming
market’s leading digital payments provider and mobile app
developer. Sightline leverages cutting-edge technology to apply
modern solutions to a traditionally cash-based industry projected
to grow to more than $150 billion in the next few years.
Sightline’s suite of mobile solutions gives consumers a safe,
secure, and responsible way to fund their online and in-person
gaming activities and enables casinos to offer cashless wagering
and personalized loyalty options across the entire property. With
more than 1.5 million Play+ accounts, 3 million mobile loyalty
platform downloads, and 80+ partners across the sports betting,
lottery, racing, and online and brick-and-mortar casino markets,
Sightline is uniquely positioned to transform the traditional
gaming landscape. Learn more at SightlinePayments.com.
About Light & Wonder, Inc.
Light & Wonder, Inc. (formerly known as Scientific Games
Corporation), is the global leader in cross-platform games and
entertainment. Light & Wonder brings together approximately
6,000 employees from six continents to connect content between
land-based and digital channels with unmatched technology and
distribution. Guided by a culture that values daring teamwork and
creativity, Light & Wonder builds new worlds of play,
developing game experiences loved by players around the globe. Its
OPENGAMING™ platform powers the largest digital-gaming network in
the industry. Light & Wonder is committed to the highest
standards of integrity, from promoting player responsibility to
implementing sustainable practices. To learn more, visit
lnw.com.
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Press
Sightline Caroline Ponseti cponseti@theheraldgroup.com
Parx Casino Carrie Nork Minelli cnorkminelli@parxcasino.com
Light & Wonder Media@lnw.com
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