Kraft Heinz Brings New IHOP® Syrups to Homes Nationwide
July 23 2024 - 6:00AM
Business Wire
Indulge in the iconic flavors of IHOP® pancake
recipes with the new Original and Butter Pecan syrups, available
now in grocery stores nationwide
Today, Kraft Heinz is introducing pancake-inspired IHOP® syrups
to homes across the country, making breakfast at home just as
delicious as dining out. The classic combination of IHOP pancakes
and syrup has long been a favorite among breakfast lovers, with
IHOP selling more than 400 million pancakes per year. Now, with the
introduction of IHOP Original and Butter Pecan syrups to grocery
shelves nationwide, it’s easier than ever to bring the flavors you
know and love from IHOP restaurants and enjoy them with your
home-cooked breakfast.
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The syrup aisle is ripe for disruption as category players have
remained consistent for over 60 years, resulting in limited
innovation and the lack of modern flavor profiles. As the number
one player in condiments worldwide, Kraft Heinz joined efforts with
the breakfast expert IHOP to disrupt the breakfast aisle with a
delicious syrup for breakfast items like pancakes, waffles and
French toast. As with the syrups in its restaurants, IHOP retail
syrups also do not contain high fructose corn syrup and feature the
same iconic flavors that have made IHOP the leader in
breakfast.
"At Kraft Heinz, we’re committed to making the lives of our
consumers delicious and we’re doing just that through our
partnership with IHOP – bringing its indulgent syrups to grocery
stores nationwide so that fans can elevate their homemade
breakfasts,” said Danielle Coopersmith, Associate Director of
Marketing at Kraft Heinz. “We’re excited to provide families with a
simple way to enjoy their beloved flavors of IHOP® at home.”
“Pancakes and syrup are what we do best, and expanding our
partnership with Kraft Heinz to develop IHOP syrups for retail was
simply a no brainer,” said Candice Jacobson, Executive Director of
Brand Communications at IHOP. “Our purpose at IHOP is to serve more
joy to more guests every day, and offering syrup at retail allows
even more guests to experience that joy at home in addition to in
our restaurants.”
IHOP syrups are the first breakfast innovation within Kraft
Heinz’s Taste Elevation platform which focuses on flavor
enhancement and represents 41 percent of the company’s global
portfolio. Following the introduction of IHOP coffee to grocery
aisles, the launch of the new IHOP Original and Butter Pecan syrups
underscores the central role partnerships and Taste Elevation play
in accelerating innovation and driving continued growth for the
company.
Starting at $3.98, IHOP Original and Butter Pecan syrups are
available at select retailers nationwide. For more information
visit https://www.kraftheinz.com/ihop.
ABOUT KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2023 net
sales of approximately $27 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of eight consumer-driven product
platforms. As global citizens, we’re dedicated to making a
sustainable, ethical impact while helping feed the world in
healthy, responsible ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn.
ABOUT IHOP®
For more than 65 years, IHOP has been a leader, innovator and
expert in all things breakfast, lunch and dinner. The chain offers
65 different signature, fresh, made-to-order breakfast options, a
wide selection of popular lunch and dinner items, including
Ultimate Steakburgers, Hand Crafted Melts, Burritos & Bowls and
more. IHOP restaurants offer guests an affordable, everyday dining
experience with warm and friendly service. As of March 31, 2024,
there are 1,809 IHOP restaurants around the world, including
restaurants in all 50 states, two U.S. territories and 13 countries
outside the United States. IHOP restaurants are franchised by
affiliates of Pasadena, Calif.-based Dine Brands Global, Inc.
(NYSE: DIN).
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version on businesswire.com: https://www.businesswire.com/news/home/20240723164074/en/
MEDIA ALISON BROD MARKETING + COMMUNICATIONS
kraftheinz@abmc-us.com
KRAFT HEINZ Hannah Donohue
hannah.donohue@kraftheinz.com
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