Intuit TurboTax Celebrates NFL Super Bowl LIV with “All People Are Tax People Remix” Music Video
January 29 2020 - 8:00AM
Business Wire
TurboTax®, the nation’s leading online tax preparation service
from Intuit Inc. (Nasdaq: INTU), today unveiled “All People Are Tax
People Remix,” a music video styled film that will air during the
NFL Super Bowl LIV. The Super Bowl is a moment in American culture
that brings people together to celebrate what unites us - football,
family, food and, of course, taxes.
“With the Super Bowl, we are creating a moment, at the height of
tax season, to inspire and empower fans, and celebrate what unites
us,” said Mary-Ann Somers, Senior Vice President, Intuit’s Consumer
Group. “We believe that people are capable of amazing things and,
with the right tools and encouragement, they can do anything –
including their taxes. This spot is a celebration that everyone can
confidently do their taxes with TurboTax, no matter how much or
little help they need.”
“All People Are Tax People Extended Remix” is an original
full-length song and music video recognizing the idea that taxes
are something we all have in common. The song pays tribute to
Bounce music with its repetition, high energy and southern style
roots, and is brought to life on film featuring a diverse array and
reflection of the American people.
A culmination of the TurboTax “All People Are Tax People”
campaign that debuted earlier this year, the TurboTax Super Bowl
LIV spot takes on a celebratory tone inspiring and empowering fans
to file their taxes in a fun and playful way.
A 45-second version of “All People Are Tax People Remix” will
air during the broadcast of the game. This is complemented by an
integrated multi-channel campaign across digital, social and
high-reach media.
The commercial was created in partnership with independent
advertising agency Wieden+Kennedy, the film was directed by the
artist and filmmaker, Calmatic, and the track created by W+K
creative team in partnership with Walker Music.
About Intuit
Intuit’s mission is to Power Prosperity Around the World. We are
a global financial platform company with products including
TurboTax, QuickBooks, Mint and Turbo, designed to empower
consumers, self-employed and small businesses to improve their
financial lives. Our platform and products help customers get more
money with the least amount of work, while giving them complete
confidence in their actions and decisions. Our innovative ecosystem
of financial management solutions serves approximately 50 million
customers worldwide. Please visit us for the latest news and
in-depth information about Intuit and its brands and find us on
social.
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version on businesswire.com: https://www.businesswire.com/news/home/20200129005224/en/
Ashley McMahon Intuit Ashley_McMahon@intuit.com
Nanea Woods Wieden+Kennedy Nanea.Woods@wk.com
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