Intuit Helps Small Businesses Find Their Perfect Match With New QuickBooks Accounting Professionals Marketplace
February 14 2017 - 8:30AM
Business Wire
Launch of New Find-a-ProAdvisor Marketplace
Marks Program’s 20th Anniversary and 200,000 Global
Members
Intuit Inc. (Nasdaq:INTU) has been “playing Cupid” for more than
20 years by helping accounting professionals connect with those at
the heart of their practices: small businesses. To celebrate the
QuickBooks ProAdvisor Program’s 20th anniversary, the company today
announced the availability of a new Find-a-ProAdvisor marketplace,
a completely redesigned customer search experience to ensure
ProAdvisors receive more and better qualified leads from
prospective small businesses. The marketplace is now available to
small businesses worldwide via these global websites: Australia,
Canada, India, United Kingdom and United States. The marketplace
first launched exclusively within QuickBooks Online last
December.
The QuickBooks ProAdvisor Program is a membership program for
accounting professionals that provides customer support, QuickBooks
training, and access to Intuit products and services at discounted
prices for them and their small business clients. ProAdvisors can
become certified as a QuickBooks expert and then list themselves in
the Find-a-ProAdvisor marketplace, which is visited annually by
more than 1 million small businesses worldwide. In a recent survey
of ProAdvisors in the United States, Canada, Australia and the
United Kingdom, an average of 57 percent of respondents said
building a relationship is the most important factor when deciding
to do business with a potential client. Unlike other accounting
directories available in the accounting industry, Intuit’s
Find-a-ProAdvisor marketplace is the only one with certified
QuickBooks experts trained to fuel small business success and
focused on creating connections that build long-term business
relationships.
“In 1997, we launched the ProAdvisor Program to provide access
to our products and services, and create connections between
accounting professionals and small businesses to help ensure their
long-term success,” said Chris Hamilton, leader of Intuit’s Global
ProAdvisor Program. “As we celebrate the program’s 20th anniversary
and growth to more than 200,000 members worldwide, our commitment
to match small businesses with trusted QuickBooks advisors hasn’t
changed. We are already seeing a significant increase in the number
of small business leads sent to ProAdvisors as a result of the new
matching service and expect the number of those connections to
continue to grow.”
Helping Small Businesses Find Their Perfect Match
Eighty-nine percent of small businesses say they are more
successful when working with an accounting professional. For this
reason, dozens of QuickBooks small businesses provided their
feedback on marketplace concepts. They also provided their insights
on the newly-formatted ProAdvisor profiles listed in the
marketplace to ensure that the most important information is
emphasized when small businesses seek their perfect ProAdvisor
match. A ProAdvisor’s profile listing now clearly showcases their
QuickBooks certifications, links to their social media accounts,
such as Twitter, Facebook and LinkedIn, and elevates customer
reviews. New search filters and result pages also clearly emphasize
ProAdvisors’ business attributes, areas of expertise and
specialized services so small businesses can easily identify the
ProAdvisor that is right for them. The new Find-a-ProAdvisor
marketplace is also designed with mobile devices in mind so small
businesses can find their perfect ProAdvisor match anytime,
anywhere.
“A small business owner should not be in business unless they
work with an expert who can help them get their finances up to
scratch,” said Jude Mayall, chef and founder of Australian native
food retailer Outback Chef, based in Malvern, Australia. “As a
business owner, I wear too many hats and finding and hiring a
QuickBooks Online expert has given me time to focus on running my
business instead of spending an average of six hours every week
trying to balance the books.”
Helping Accounting Firms Grow with Right-For-Me
Connections
QuickBooks Certified ProAdvisors who list themselves in the
Find-a-ProAdvisor marketplace now have the ability to see the
impact their profile has on turning prospects into active leads and
ultimately, clients. Accessible only to ProAdvisors through
QuickBooks Online Accountant, ProAdvisors can see how many times
their profile has been viewed by prospects and how many active
leads they have received through the service. ProAdvisors also have
access to tips on how to improve their profile listing to increase
the number of profile views and inquiries from small business
prospects.
“I was one of the first bookkeepers in Australia to pass the
ProAdvisor certification exam and when small businesses search for
a QuickBooks Online Expert, my profile is one of the first they
find,” said Lauretta Finis, principal and director of
Australia-based bookkeeping firm Quick Bizness Bookkeeping
Solutions and Jude Mayall’s bookkeeper. “The Find-a-ProAdvisor
service provides at least a couple of new leads every week and when
a small business can get to know me before ever reaching out, our
relationship is built on trust from the beginning and my firm
grows.”
All QuickBooks ProAdvisors with an active QuickBooks
Certification are eligible for a free listing in the
Find-a-ProAdvisor marketplace. For more information, visit the
QuickBooks ProAdvisor Program website.
Additional QuickBooks ProAdvisor and Small Business Clients
Quotes:
Canada:
- “The ability to provide feedback and
advice concerning a business’s financial health is at the core of
what we do as accounting professionals. Being a part of the
ProAdvisor Program provides a visual seal of approval that assures
existing and potential clients of our value and expertise.” –
Jennie Moore, Moore Details Bookkeeping, Quinte West, Ontario,
Canada.
- “To know where your business is going
and really be on the right track, you need an accountant. Jennie’s
services are an investment that allow me to focus on my own
business, not my business’s pain points. She has saved me hours of
time by moving our accounting system to the cloud.” Laurie Clarke,
corporate coach and chief operating officer at The Tatham Group in
Toronto, Canada and Jennie’s client.
United Kingdom:
- “We have had business owners contact us
just because we are QuickBooks ProAdvisors. They have seen the
adverts for QuickBooks on TV and want an accountant who can work
with them and support their use of the QuickBooks software. They
are really impressed when we offer to train them in how to use it
too!” – Jo Tomlinson, Business Works UK, Garforth, United
Kingdom.
- “They have allowed me to focus on the
things I love to do and not spend my time on financial/accounting
matters, which I have little interest spending time on. As long as
I have a high-level view of my business, I am happy.” – Elizabeth
Cottam, chef at HOME in Leeds, United Kingdom and Jo Tomlinson’s
client.
United States:
- “The ProAdvisor membership has enabled
Blueback Accounting to be front-page as an expert. Being a
ProAdvisor enables me to be a better accountant. Being a better
accountant is my passion.” – Jay Holmes, CPA at Blueback
Accounting, Boise, Idaho.
- “Hiring someone who is an expert so
that you can focus on what you’re good at or what you’re passionate
about is definitely a good investment. We think of Jay more like a
partner than an accountant. He's there to help us make all the
decisions for our business.” – Frannie Wilson, owner of Paperie and
Pen in Meridian, Idaho and Jay Holmes’ client.
About Intuit Inc.
Intuit Inc. creates business and financial management solutions
that simplify the business of life for small businesses, consumers
and accounting professionals.
Its flagship products and services include QuickBooks® and
TurboTax®, which make it easier to manage small businesses
and tax preparation and filing. Mint.com provides a fresh,
easy and intelligent way for people to manage their money, while
Intuit's ProConnect brand portfolio includes ProConnect
Online, ProSeries® and Lacerte®, the company's leading
tax preparation offerings for professional accountants.
Founded in 1983, Intuit had revenue of $4.7 billion in its
fiscal year 2016. The company has approximately 7,900 employees
with major offices in the United States, Canada, the United
Kingdom, India, Australia and other locations. More information can
be found at www.intuit.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170214005261/en/
Intuit Inc.Kim Amsbaugh,
650-944-6649kim_amsbaugh@intuit.comorAccess Emanate
CommunicationsVanessa Piccinini,
415-844-6252vpiccinini@access-emanate.com
Intuit (NASDAQ:INTU)
Historical Stock Chart
From Apr 2024 to May 2024
Intuit (NASDAQ:INTU)
Historical Stock Chart
From May 2023 to May 2024