NEW
YORK, Aug. 2, 2024 /PRNewswire/ -- Integral Ad
Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced the appointment of
Bob Lord to its Board of Directors
effective immediately.
Mr. Lord brings highly relevant industry expertise to IAS's
Board and has been a leader in business transformation at the nexus
of marketing, media, and technology for over three decades. His
distinguished career includes significant roles at major
corporations, including IBM, where he served as Senior Vice
President, Chief Digital Officer, and Senior Vice President of
IBM's Worldwide Ecosystems & Cognitive Applications. Earlier,
he was President of AOL, where he was responsible for AOL
Technology Platforms, building one of the first industry-leading
programmatic media platforms. Previously, Lord held a number of
leadership roles at Razorfish from 2002 to 2013, serving most
recently as Global CEO .
"We are excited to expand our Board and welcome Bob, a visionary
technology leader with a wealth of experience in digital
transformation," said Lisa
Utzschneider, CEO of IAS. "Bob is deeply knowledgeable about
how data and emerging technologies can transform customer
engagement, and we look forward to the insights we believe he'll
bring as we continue to pursue innovation and seek to drive forward
the future of media measurement and optimization."
"I am honored to join the IAS Board of Directors and collaborate
with such a knowledgeable and diverse team," said Lord. "IAS's
mission of providing greater trust and transparency in digital
media quality is increasingly important in the evolving media
landscape, and I'm eager to contribute to their mission and assist
with driving growth and success."
In addition to his executive leadership, Mr. Lord contributes
his expertise as a Board Member for Finance of America, Inc. His
academic credentials include an MBA from Harvard University and a B.S. in Industrial
Engineering and Operations Research from Syracuse University. He is an Executive Fellow at
the Harvard Business School where he
teaches "Scaling Technology Ventures" in the Entrepreneurial
program.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement
and optimization platform that delivers the industry's most
actionable data to drive superior results for the world's largest
advertisers, publishers, and media platforms. IAS's software
provides comprehensive and enriched data that ensures ads are seen
by real people in safe and suitable environments, while improving
return on ad spend for advertisers and yield for publishers. Our
mission is to be the global benchmark for trust and transparency in
digital media quality. For more information, visit
integralads.com.
Forward-Looking Statements
This press release contains forward-looking statements. These
statements are not historical facts but are based on IAS's current
expectations and projections regarding its business, operations and
expected contributions of members of the Board of Directors. These
statements may include words such as "anticipate," "estimate,"
"expect," "project," "plan," "intend," "believe," "may," "will,"
"should," "can have," "likely." These statements are only
predictions and as such are not guarantees of future performance
and involve risks, including those risks contained in IAS's
annual report on Form 10-K and other reports filed with the SEC,
uncertainties and assumptions that are difficult to predict which
may cause actual results to differ materially.
Media Contact:
press@integralads.com
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SOURCE Integral Ad Science, Inc.