Innovative Eyewear, Inc. (“Innovative Eyewear” or the
“Company”) (NASDAQ: LUCY; LUCYW), the developer and
retailer of smart eyewear under the Lucyd® and Nautica® brands, is
pleased to announce that through an agreement with Authentic Brands
Group (Authentic), it has licensed the iconic outdoor brand Eddie
Bauer® for smart eyewear.
“We are pleased to partner with Lucyd to expand
Eddie Bauer’s eyewear offering,” said Henry Stupp, President,
Lifestyle EMEA-India at Authentic. “Eddie Bauer is known for
delivering innovation across all of its product categories. Through
Lucyd’s Bluetooth technology, we reinforce the brand’s standards in
this emerging category.”
Eddie Bauer is rooted in its commitment to
research and invention, beginning with the creation of the
first-ever quilted goose-down insulated jacket in 1942. Throughout
the brand’s history, Eddie Bauer has registered dozens of patents
on various outdoor clothing construction and sporting
equipment.
"Few names are as renowned as Eddie Bauer in
outdoor recreation," says Harrison Gross, CEO of Innovative
Eyewear, Inc. "Our Eddie Bauer smart eyewear collection, powered by
Lucyd, will continue Eddie Bauer’s legacy of bold and beautiful
craftsmanship, coupled with innovation, and will align perfectly
with today’s adventurous lifestyles. We believe outdoor enthusiasts
are looking for designer eyewear that both protects their vision
and allows them to remain connected to their digital lives in an
open-ear, handsfree format."
The Eddie Bauer smart eyewear collection is
expected to launch in 2023.
About Eddie BauerFor more than
100 years, outdoor brand Eddie Bauer has been inspiring, enabling,
and empowering people to live their adventure with products that
are built to last. Their products are available at eddiebauer.com
and more than 200 stores in the
U.S., Canada, Germany, Japan, and other
international markets. To learn more please visit
www.eddiebauer.com.
About Innovative Eyewear,
Inc.Innovative Eyewear is a developer and retailer of
cutting-edge smart eyewear, under the Lucyd®, Nautica® & Eddie
Bauer® brands. True to our mission to Upgrade Your Eyewear®, our
Bluetooth audio glasses allow users to stay safely and
ergonomically connected to their digital lives, and are offered in
hundreds of frame and lens combinations to meet the needs of the
optical market. To learn more and explore our continuously evolving
collection of smart eyewear, please visit www.lucyd.co.
About Authentic Brands
GroupAuthentic Brands Group (Authentic) is a global brand
development, marketing and entertainment platform, which owns a
portfolio of more than 40 iconic and world-renowned Lifestyle,
Entertainment and Media brands. Headquartered in New York City,
with offices around the world, Authentic connects strong brands
with best-in-class partners and a global network of operators,
distributors and retailers to build long-term value in the
marketplace. Its brands have an expansive retail footprint,
including more than 9,100-plus freestanding stores and
shop-in-shops in more than 150 countries and generate approximately
$23 billion in global annual retail sales.
Authentic is committed to transforming brands by
delivering powerful storytelling, compelling content, innovative
business models and immersive experiences. It creates and activates
original marketing strategies to drive the success of its brands
across all consumer touchpoints, platforms and emerging media.
Authentic’s brand portfolio includes Marilyn Monroe®, Elvis
Presley®, Muhammad Ali®, Shaquille O'Neal®, David Beckham®, Dr. J®,
Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®,
Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Brooks
Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hervé
Léger®, Frye®, Juicy Couture®, Vince Camuto®, Lucky Brand®,
Aéropostale®, Forever 21®, Nine West®, Jones New York®, Tretorn®,
Prince®, Van Heusen®, Arrow®, Hickey Freeman®, Hart Schaffner Marx®
and Thomasville®.
For more information, visit authentic.com.Follow
Authentic on LinkedIn, Instagram and Twitter.
Forward Looking Statements
This press release contains certain
forward-looking statements, including those relating to the
anticipated timing of completion of the offering and other
statements that are predictive in nature. Forward-looking
statements are based on the Company's current expectations and
assumptions. The Private Securities Litigation Reform Act of 1995
provides a safe-harbor for forward-looking statements. These
statements may be identified by the use of forward-looking
expressions, including, but not limited to, “anticipate,”
“believe,” “continue,” “estimate,” “expect,” “future,” “intend,”
“may,” “outlook,” “plan,” “potential,” “predict,” “project,”
“should,” “will,” “would” and similar expressions that predict or
indicate future events or trends or that are not statements of
historical matters, but the absence of these words does not mean
that a statement is not forward-looking. These forward-looking
statements include, but are not limited to, statements regarding
the expected launch date for the new Nautica smart eyewear
connection. The Company undertakes no obligation to publicly update
any forward-looking statement, whether as a result of new
information, future events or otherwise. Important factors that
could cause actual results to differ materially from those in the
forward-looking statements are set forth in the Company's filings
with the Securities and Exchange Commission, including its
registration statement on Form S-1, as amended from time to time,
under the caption “Risk Factors.”
Investor Relations
Contacts:
Scott Powell Skyline Corporate Communications
Group, LLC Office: +1 (646) 893-5835 Email:
scott@skylineccg.com
Authentic Brands Group – Eddie Bauer
Contact:Giana ElenterioEmail: gelenterio@authenticbrands.com
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