Continuous Innovation, Product Mindset Key to Success in Hyper-Dynamic Business Environment
May 31 2023 - 01:30PM
Business Wire
Operating models and cultures that foster
continuous transformation the focus of ISG presentation at DASA
Connect 2023
Enterprise success in today’s hyper-dynamic business environment
requires a culture of continuous transformation that emphasizes
product-focused innovation, says an expert with Information
Services Group (ISG) (Nasdaq: III), a leading global technology
research and advisory firm.
In an online keynote presentation, “Building a Culture of
Continuous Transformation,” today at DASA Connect 2023, hosted by
the DevOps and Agile Skills Association (DASA), Ola Chowning,
partner and Digital Lead for ISG North Europe, explored how
enterprises can build an operating model and culture to succeed in
a business environment filled with macro-level disruptions and
constantly changing technologies and capabilities.
“Emerging technologies such as cloud, metaverse, AI/ChatGPT,
digital twins and more are transforming the way we work and
compete,” Chowning said. “Large transformation initiatives are
struggling to deliver measurable returns on investment before being
replaced by new priorities. Against this backdrop, businesses have
no choice but to embrace innovation and a product-oriented mindset
to enable natural, agile, continuous transformation.”
To navigate change, businesses should make small, nimble "bets,”
change financial operations practices to enable agility, align team
objectives with overall enterprise objectives, and encourage a
sense of mission with employees, Chowning said. Employees should
foster their own curiosity, advance their skill development, and
take advantage of learning opportunities to stay ahead of the
curve.
“When an established ‘north star’ is clearly articulated for a
team and for the overall business, employees have clarity around
the purpose and meaning of their work and their connection to the
greater business value,” she said. “That sense of purpose is
critical to employee morale, helping team members focus on the
positive results of their contributions and giving them
satisfaction when their work is done well.”
Connecting employees to business objectives shifts the
enterprise culture towards a product-oriented mindset that is
continuously innovating for business value, Chowning said. When
employees feel connected to the broadest corporate context and the
overall goals of the enterprise, they often pursue organic
continuous transformation, naturally adapting their skills and
approach to meet business objectives.
“Culture happens at all levels, from the leadership to the team
to the individual,” Chowning said. “In the face of continuous
change, we need a culture that is ready for change, embraces
change, and, indeed, welcomes and fosters it."
Chowning said team members should be encouraged to develop a
group mission statement to ensure alignment and a sense of
ownership. “When leaders, teams and individuals participate in
building a team’s mission statement, defining who the team is, what
it does, who and where it serves and what its purpose is, this
helps both leaders and employees internalize and agree to what they
and their teams are trying to achieve, leading to much greater
understanding, buy-in and willingness to change and adapt to
achieve those mutually-defined goals,” she said.
DASA Connect 2023 is a virtual event for IT and DevOps
professionals. Additional information is available on the event
website.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading
global technology research and advisory firm. A trusted business
partner to more than 900 clients, including more than 75 of the
world’s top 100 enterprises, ISG is committed to helping
corporations, public sector organizations, and service and
technology providers achieve operational excellence and faster
growth. The firm specializes in digital transformation services,
including automation, cloud and data analytics; sourcing advisory;
managed governance and risk services; network carrier services;
strategy and operations design; change management; market
intelligence and technology research and analysis. Founded in 2006,
and based in Stamford, Conn., ISG employs more than 1,600
digital-ready professionals operating in more than 20 countries—a
global team known for its innovative thinking, market influence,
deep industry and technology expertise, and world-class research
and analytical capabilities based on the industry’s most
comprehensive marketplace data. For more information, visit
www.isg-one.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230531005884/en/
Press Contacts:
Will Thoretz, ISG +1 203 517 3119 will.thoretz@isg-one.com
Julianna Sheridan, Matter Communications for ISG +1 978-518-4520
isg@matternow.com
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