STA travels the globe to implement RedDot Content Management System
August 02 2006 - 5:30PM
PR Newswire (US)
STA Travel migrates international Web sites to RedDot CMS,
delivering powerful personalization and translation tools TORONTO,
ON, and LONDON, England, Aug. 2 /PRNewswire-FirstCall/ --
Hummingbird Ltd. (NASDAQ:HUMCNASDAQ:TSX:NASDAQ:HUM), a leading
global provider of integrated enterprise content management (ECM)
and network connectivity solutions today announced that STA Travel,
the world's largest student travel organization helping students
travel in over 90 countries, has revamped and standardized its
global Web presence using the Web content management solution from
RedDot Solutions, a Hummingbird company. STA Travel is using RedDot
CMS on a global scale for all of its Web sites, such as
http://www.statravel.co.uk/, offering exciting enhancements
including localization and language translation. In a major shift,
STA Travel product staff will now enjoy the benefits of fast travel
information upload, simplified Web processes and ownership of their
own content sections. Personalization, Compliance & Translation
RedDot CMS provides STA Travel with the tools to powerfully enhance
the technical aspects of its Web site. Additionally, RedDot
LiveServer enables the company to pull content from partner travel
sites such as 'Lonely Planet', 'Whats on When' and 'Off Exploring',
allowing customers to preview destination information on STA Travel
sites. Furthermore, STA Travel has utilized RedDot CMS to help
protect their brand and achieve a unified look and feel while
maintaining 'A' standard compliance. This has greatly improved
visitors' ease of use and the company's search engine optimization
ranking. "To achieve online brand consistency, and stay ahead of
the game in a fiercely competitive market, we had to migrate to a
single global content management infrastructure. We are delighted
with the implementation so far and have an ambitious, but
achievable schedule for continued rollout," said Craig Hepburn,
Global Webmaster for STA Travel. "The great thing about RedDot CMS
is that our staff members have found it extremely easy to use, in
particular our 'product owners' who are responsible for the
marketing of individual travel products. Getting content online
quickly is also no longer a problem - and this is vital for driving
online sales. "Importantly, RedDot CMS has enabled us to build the
site to a much higher standard. In fact, we are already seeing a
positive response from customers as we have been able to upload
around 20% more product offerings much more efficiently. We have
also maximized the potential of RedDot LiveServer by delivering
dynamic content from 'Lonely Planet' and 'Whats On When'. This
provides our online customers with great travel products and up to
date content about destinations," added Hepburn. STA Travel's
global standardization has been launched across the UK, Australia,
US and Canada. The company has recently launched their local
language sites to other large markets including Germany,
Switzerland and Austria. Current migrations are being carried out
in the Nordics, South Africa and Asia, which will be facilitated by
RedDot Translation Editor. "A company such as STA Travel, which
works in an extremely competitive online environment, is heavily
reliant on its Web presence for business. Delivering relevant
dynamic content to online customers with consistent brand
recognition look and feel is imperative to any online global
business today," said Peter Aylward, Managing Director at RedDot
Solutions in the UK. "The key to RedDot's success with STA Travel
is a powerful CMS that is easy to use and fast to deploy - there is
a fast payback." RedDot CMS and RedDot LiveServer are integral
components of Hummingbird's market leading enterprise content
management offering. About RedDot Solutions RedDot Solutions, a
Hummingbird company, provides enterprise content management
software to create and manage the content that drives business.
Recognised throughout the industry as the fastest to implement and
easiest to use, RedDot's software products XCMS(TM) (Extended
Content Management System), CMS (Web Content Management Software)
and LiveServer are scalable solutions for Web content and document
management, business process workflow, personalisation and
collaboration. More than 1,700 clients worldwide, including March
of Dimes, Bank of New York, Honda, Starbucks, STA Travel, Triumph
Motorcycles, The National Archives, O2 and London Fire Brigade rely
on RedDot to increase productivity, improve operational efficiency
and reduce risk. For more information, please visit
http://www.reddot.com/ or http://www.reddot.co.uk/. About
Hummingbird Hummingbird Ltd. (NASDAQ:HUMCNASDAQ:TSX:NASDAQ:HUM) is
a leading global provider of enterprise software solutions. The
Company's enterprise software solutions fall into two principal
categories: enterprise content management (ECM) solutions, and
network connectivity solutions. Hummingbird's ECM solutions enable
organizations to manage the lifecycle of enterprise content from
creation to disposition, thereby enabling organizations to address
critical business needs, such as information management, business
continuity, compliance and risk mitigation. The network
connectivity solutions provide a comprehensive set of core network
technologies that enables the enterprise to connect to any type of
legacy system. Founded in 1984, Hummingbird employs over 1,400
people and serves more than 33,000 customers, including 90% of
Fortune 100. Hummingbird solutions are sold directly from 40
offices worldwide and through an Alliance Network of partners and
resellers. For more information, visit http://www.hummingbird.com/
DATASOURCE: Hummingbird Ltd. CONTACT: Dan Coombes, Director,
Investor Relations, Hummingbird Ltd., Tel: (416) 496-2200 ext.
6359, ; Michele Stevenson, Senior Manager, Corporate
Communications, Hummingbird Ltd., Tel: (416) 496-2200 ext. 2623, ;
In the U.S.: Elizabeth Torrie Zwaryczuk, Director of Public
Relations, RedDot Solutions Corporation, (212) 425-3988, ext. 215,
; In the UK: Sian Aherne, Katie Judge, Fuse PR, 020 8752 3208/3211.
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