Top-Rated HERO11 Black Mini, HERO10 Black,
HERO9 Black MSRPs Also Drop $100
GoPro Doubles the GoPro Award Cash Prizes for
Subscribers + Introduces Subscriber-Only Events
SAN
MATEO, Calif., May 9, 2023
/PRNewswire/ -- Just in time for your summer adventures,
GoPro (NASDAQ: GPRO) announced that it is restoring its camera
lineup to lower, pre-pandemic prices. Effective worldwide
today at GoPro retailers and on GoPro.com, the flagship HERO11
Black is now priced at $399.99, HERO11 Black Mini is
$299.99, HERO10 Black is
$349.99 and HERO9 Black is
$249.99. The vlogger and pro-content,
creator-focused HERO11 Black Creator Edition is now
$599.99. Only MAX, GoPro's
dual-lens, creative-powerhouse 360 camera, remains at its current
$499.99 pricing.
As part of its lower everyday pricing, GoPro.com will
no longer offer camera discounts to shoppers who become GoPro
Subscribers at the time of purchase. GoPro's lower everyday pricing
is available to shoppers worldwide, regardless of whether or not
they are a GoPro Subscriber. Existing GoPro Subscribers will still
be able to purchase future GoPro cameras at a discount as a part of
their existing GoPro Subscription benefits.
"Pandemic-related challenges forced us to raise prices, but now
those pressures have eased and we're stoked to make the insane
performance of today's GoPro more accessible for everyone," says
GoPro CEO and Founder Nicholas
Woodman.
GoPro is also making its very popular GoPro Subscription more
accessible with introductory $24.99
pricing for the first year and $49.99
upon annual renewal thereafter. Subscription benefits include:
- Unlimited cloud storage of your GoPro footage at source quality
and resolution
- Automatic footage upload to the cloud from your GoPro camera
while it's charging
- Automatic clearing of your camera's SD card once upload is
complete
- Automatic highlight videos sent to your phone
- Premium manual and automatic editing tools in the GoPro Quik
app
- Up to 50% off on mounts, accessories and lifestyle gear at
GoPro.com
- $100 discount off your next
GoPro, available at your first annual renewal
- Guaranteed damaged camera replacement
- Live streaming via GoPro.com
"With more than 2.36 million subscribers, the GoPro Subscription
has proven to be a must-have solution for GoPro owners who want the
convenience of a GoPro camera that auto-uploads footage to the
cloud and then clears your SD card for you, sends automatic
highlight videos to your phone and has full access to the powerful
and fun editing tools in the GoPro Quik app. Throw in discounts
at GoPro.com and no-questions-asked camera replacement,
and you can see why the GoPro Subscription has grown so quickly,"
says Nicholas Woodman.
Additional GoPro subscriber benefits include special perks like
GoPro's Subscriber Sessions—private, live virtual get-togethers
hosted by GoPro pro athletes and content creators who share their
personal stories, answer questions in a live Q&A and provide
their tips and tricks for getting the most out of your GoPro. The
inaugural Subscriber Session featured GoPro Snow athletes
Jamie Anderson, Chris Benchetler and
Ted Ligety, who shared their secrets for getting epic winter
content. The next Subscriber Session is scheduled for June 15 and will feature GoPro creators sharing
their tips on how to capture pro-looking footage of your summer
adventures.
Also on tap for this summer, GoPro Subscribers will receive
double the cash payout from GoPro Awards if their photo
or video is used on GoPro's global social handles. The Double the
Dollars GoPro Awards campaign, which will run from
June 1 to Oct. 1, will reward
selected subscribers with $500 for a
featured photo and $1,000 for a
video, up from $250 and $500 respectively for non-subscribers. Customers
can submit to multiple, always-on Award Challenges via
the Quik app or at GoPro.com/Awards. A new GoPro
Awards summertime challenge will also kick off on June 1.
Visit GoPro's news blog, The Current, for more information
on the upcoming Subscriber Sessions as well as a new GoPro Awards
summer challenge.
About GoPro, Inc. (NASDAQ: GPRO)
Founded in 2002, GoPro helps the world to capture and share
itself in immersive and exciting ways.
For more information, visit GoPro.com. Open roles can be found
on our careers page. Members of the press can access official logos
and imagery on our press portal. GoPro customers can submit their
photos and videos to GoPro Awards for an opportunity to be featured
on GoPro's social channels and receive gear and cash awards.
Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok,
Twitter, YouTube, and GoPro's blog, The Current.
GoPro, HERO and their respective logos are trademarks or
registered trademarks of GoPro, Inc. in the United States and other countries.
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SOURCE GoPro, Inc.