Flora Growth’s Vessel Brand Launches Collaboration With Ricky Williams’ Cannabis Brand Highsman
May 18 2022 - 7:05AM
Business Wire
Flora Growth Corp. (NASDAQ: FLGC) (“Flora” or the “Company”), a
leading all-outdoor cultivator, manufacturer and distributor of
global cannabis products and brands, announced today a partnership
between the Company’s cannabis accessories brand, Vessel, and
Highsman, a cannabis lifestyle brand built on an appreciation for
greatness founded by former NFL running back Ricky Williams.
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Highsman Helix one hitter (Photo:
Business Wire)
To launch the partnership, the former NFL star collaborated with
the Vessel team to create a custom Highsman-branded and designed
Helix one-hitter accessory. The Highsman Helix showcases both
brands’ appreciation for elite performance and the cannabis plant.
Precision-crafted in pure, non-toxic brass, the patent-pending
double helix design provides the perfect combination of filtering
and cooling for a truly unique user experience.
“Ricky Williams’ distinct personal style is reflected in the
unique design of the Highsman Helix,” said Chief Strategy Officer
of Flora Growth and President of Vessel, James Choe. “Ricky’s story
personifies the authenticity and individuality that exists at the
core of Vessel, and this collaboration is a true representation of
the freedom to be original.”
“The Highsman cannabis line inspires greatness, and I’m proud to
take that further with the Vessel collaboration,” said Williams.
“The Highsman Helix one-hitter is a sleek and stylish collector’s
item, pairing perfectly with our premium cannabis and creating an
experience worth sharing.”
The Highsman x Vessel Helix collab product starts at $75 and is
available online at vesselbrand.com.
About Vessel
Vessel is a community-focused company that elevates the cannabis
consumption experience with its luxury accessories including a
high-end line of vape pen batteries and dry-herb accessories made
with premium materials and finishes. Headquartered in Carlsbad,
California, Vessel is powered by a mission to bridge the gap
between lifestyle and cannabis, and in doing so, is raising the bar
across the entire industry. Vessel bases its principles on what
matters most: the people and the planet.
About Highsman
Highsman is the cannabis lifestyle brand created by Ricky
Williams, entrepreneur, thought leader and one of the most electric
NFL running backs of the century, to empower professional and
everyday athletes and sports enthusiasts alike. Highsman offers
premium quality cannabis and a collection of apparel and
accessories designed to complement an active lifestyle on and off
the field.
About Flora Growth Corp.
Flora is building a connected, design-led collective of
plant-based wellness and lifestyle brands designed to deliver the
most compelling customer experiences in the world, one community at
a time. As the operator of one of the largest outdoor cannabis
cultivation facilities, Flora leverages natural, cost-effective
cultivation practices to supply cannabis derivatives to its
commercial, house of brands, and life sciences divisions. Visit
www.floragrowth.com or follow @floragrowthcorp on social [media]
for more information.
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This document contains forward-looking statements. In addition,
from time to time, we or our representatives may make
forward-looking statements orally or in writing. We base these
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about future events, which we derive from the information currently
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various factors, including: our ability to change the direction of
the Company; our ability to keep pace with new technology and
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differ materially from any forward-looking statement.
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version on businesswire.com: https://www.businesswire.com/news/home/20220518005249/en/
Vessel Public Relations: KLG PR Vessel@KLGPR.com
Highsman Public Relations: Rio PR georgia@riopr.com
Investor Relations: James Williams
james.williams@floragrowth.com
Public Relations: Cassandra Dowell +1 (858) 221-8001
flora@cmwmedia.com
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