Enthusiast Gaming Announces Steelcase as the Official Performance Seating Partner of Luminosity Gaming
July 18 2023 - 7:00AM
Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or the
“Company”) (NASDAQ:EGLX; TSX:EGLX), a leading gaming media and
entertainment company, announced Steelcase Inc. (“Steelcase”) as
the official performance seating partner of Luminosity Gaming, the
Company’s gaming and esports brand. This new collaboration will
leverage the prestige and skills of Luminosity's content creators
and professional esports players to demonstrate the value and
impact of Steelcase's advanced ergonomic high-performance seating
among the gaming community.
The partnership underscores both organizations'
commitment to testing the limits and supporting peak performance
within the gaming community. Steelcase chairs, known for their
ergonomic design, adjustability, quality, and comfort during long
gaming sessions, will be showcased and utilized by Luminosity's
content creators and professional players.
Luminosity and Steelcase will collaborate on
content featuring the team’s content creators, players, and
coaches, giving fans a behind-the-scenes look at how Steelcase
chairs enhance their gameplay. Throughout the year, Luminosity fans
can look forward to seeing players sitting in Steelcase chairs,
community giveaways, sponsored livestreams, and social media
takeovers with their favorite players.
"We are thrilled to partner with Steelcase, a
company that shares our commitment to excellence, innovation, and
the overall gaming experience," said Alex Gonzalez, Head of
Luminosity. "Our creators and players spend countless hours at
their setup on a daily basis, and Steelcase’s industry-leading
design philosophy aligns perfectly with their needs."
Steelcase leverages research and data to inform
its industry-leading designs, developing precision products that
solve for the needs of work and play. Inspired by the movement of
the human body and designed to support our interactions with
today's technologies, Steelcase seating addresses the body’s needs,
supporting gamers who are in a sitting position for prolonged
periods of time. Adjustable lumbar, armrest support and
responsiveness to the body's movement are key features in
Steelcase’s high-performance seating.
“Luminosity is an industry pioneer that at its
core, focuses on competitive excellence, and this spirit is
perfectly aligned with Steelcase's mission to help the world work
better,” said Alexis Heinrich, Growth Markets Manager for
Steelcase. “This partnership allows us to tackle one of the biggest
pain points for the gaming community: the literal, physical pain
that can occur from prolonged sitting and technology usage. At
Steelcase, our products are designed to provide premium comfort,
support, and mobility, and we are thrilled to work with
Luminosity’s elite gaming professionals and passionate content
creators to demonstrate the impact that our chairs can have on
performance and overall health.”
About Enthusiast
GamingEnthusiast Gaming is an independent gaming media and
entertainment company, building the largest platform for video game
enthusiasts and esports fans to connect and compete worldwide.
Combining the elements of its five core pillars: creators, content,
communities, games, and experiences, Enthusiast Gaming provides a
unique opportunity for marketers to create integrated brand
solutions to connect with coveted Gen Z and Millennial audiences.
Through its proprietary mix of digital media, content and gaming
assets, Enthusiast Gaming continues to grow its network of
communities, reflecting the scale and diversity of gaming
enthusiasts today.
Investor Contacts
Enthusiast Gaming – Alex Macdonald, CFOFNK IR –
Rob Fink / Matt Chesler, CFA investor@enthusiastgaming.com
About SteelcaseEstablished in
1912, Steelcase is a global design and thought leader in the world
of work. We help people do their best work by creating places that
work better. Along with more than 35 creative and technology
partner brands, we design and manufacture innovative furnishings
and solutions for the many places where work happens — including
learning, health and work from home. Our solutions come to life
through our community of expert Steelcase dealers in approximately
770 locations, as well as our online Steelcase store and other
retail partners. Founded in Grand Rapids, Michigan, Steelcase is a
publicly traded company with fiscal year 2023 revenue of $3.2
billion. With our 12,000 global employees and dealer community, we
come together for people and the planet — using our business to
help the world work better.
Neither the TSX Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Exchange) accepts responsibility for the adequacy or accuracy
of this release.
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