Enthusiast Gaming Holdings Inc. (“Enthusiast
Gaming” or the “Company”) (NASDAQ:EGLX) (TSX:EGLX), a media and
content platform for video game and esports fans to connect and
engage, today announced it has signed an integrated media and
esports partnership with America’s Navy. The partnership will
include the creation of multiple unique gaming activations
incorporating the Company’s talent roster of gamers, creators, and
athletes to increase awareness of Navy life and the wide range of
professional opportunities the Navy offers, including those in
high-demand STEM fields.
America’s Navy will be fully integrated into all
aspects of the Company’s proprietary flywheel with placement and
promotion across its exclusive digital media assets, including
YouTube, social media channels, owned and operated video sites, and
digital display media. The partnership will also include four
custom competitive events featuring the Navy’s esports team, Goats
& Glory, battling it out against Enthusiast Gaming’s team
Luminosity players, all of which will be livestreamed on
Twitch.
In addition, the Navy will be the title sponsor
of Luminosity Gaming’s flagship production Luminosity Live, which
is viewed by gaming and esports fans all over the world and
featuring interactive branded STEM-inspired esports and gaming
activations and experiences highlighting the parallels of gaming
and esports to that of the STEM skills of Navy Sailors. The major
event will feature a face-off between Luminosity Gaming pro-athlete
ambassadors and Goats & Glory. The event will also feature live
coverage from the Navy esports team’s new training facility in
Memphis, Tennessee, which will also serve as their official esports
competition stadium.
“We are honoured to be selected as a partner by
America’s Navy as part of its efforts to use gaming to engage,
educate and connect with the Gen Z demographic,” commented
Adrian Montgomery, CEO of Enthusiast Gaming.
“We are constantly striving to deliver new and
quality content and experiences to our community of gaming and
esports fans around the world, and this partnership marks another
powerful vote of confidence in our platform of digital media assets
and our unique ability to reach Gen Z audiences.”
“America’s Navy is excited to partner with
Enthusiast Gaming and to work with a leading North American video
game and esports organization, as we continue to seek new and
innovative ways to engage with young men and women,”
commented Rear Admiral Dennis Velez, Commander of U.S. Navy
Recruiting Command. He continued, “Esports requires
teamwork, split-second decision making, and effective
communications under pressure, which are all integral to Navy life.
Our partnership will help demonstrate that Sailors are just like
everyone else – they have hobbies, interests, and families.”
About Enthusiast Gaming
Enthusiast Gaming is building the largest media
and content platform for video game and esports fans to connect and
engage worldwide. Combining the elements of its four core pillars;
Media, Talent, Esports and Experiences, Enthusiast Gaming provides
a unique opportunity and integrated approach to reach and connect
with its coveted GenZ and Millennial audience. Through its
proprietary mix of digital media and entertainment assets,
Enthusiast Gaming has built a vast network of like-minded
communities to deliver the ultimate fan experience.
About America’s Navy
With more than 330,000 active-duty Sailors, 290
deployable ships, more than 3,700 aircraft and dozens of bases in
the U.S. and across the globe, America's Navy is the largest, most
powerful naval force in the world. The opportunities available in
today's Navy are as boundless as the sea itself. You can learn more
about these opportunities at Navy.com, and on Facebook, Twitter,
Instagram, YouTube, and LinkedIn.
About Goats & Glory
The Navy’s Goats & Glory esports team was
established in 2020 to provide a platform for Sailors to engage
with people from all walks of life and share the wide range of
opportunities the Navy provides, while sharing a mutual passion for
gaming.
Contacts
Investor Relations:Eric Bernofsky, Chief
Corporate Officer, Enthusiast
Gaminginvestor@enthusiastgaming.com
Media Relations:Carmela Antolino, Provident
Communicationscarmela@providentcomms.com647-287-2286
Neither the TSX Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Exchange) accept responsibility for the adequacy or accuracy of
this release.
This news release contains certain statements
that may constitute forward-looking information under applicable
securities laws. All statements, other than those of historical
fact, which address activities, events, outcomes, results,
developments, performance or achievements that Enthusiast Gaming
anticipates or expects may or will occur in the future (in whole or
in part) should be considered forward-looking information. Often,
but not always, forward-looking information can be identified by
the use of words such as "plans", "expects", "is expected",
"budget", "scheduled", "estimates", "forecasts", "intends",
"anticipates", or "believes" or variations (including negative
variations) of such words and phrases, or statements formed in the
future tense or indicating that certain actions, events or results
"may", "could", "would", "might" or "will" (or other variations of
the forgoing) be taken, occur, be achieved, or come to pass.
Forward-looking statements in this news release include, but are
not limited to, statements regarding planned media activations and
partnership activities.
Forward-looking statements are based on
assumptions and analyses made by the Company in light of its
experience and its perception of historical trends, current
conditions and expected future developments, including, but not
limited to, expectations and assumptions concerning: interest and
foreign exchange rates; capital efficiencies, cost saving and
synergies; growth and growth rates; the success in the esports and
media industry; and the Company’s growth plan. While Enthusiast
Gaming considers these assumptions to be reasonable, based on
information currently available, they may prove to be incorrect.
Readers are cautioned not to place undue reliance on
forward-looking statements. In addition, forward-looking statements
necessarily involve known and unknown risks, including, without
limitation, risks associated with general economic conditions; the
timing and filing of the final base shelf prospectus and
corresponding Registration Statement; the potential offering of any
Securities by the Company; uncertainty with respect to the
completion of any future offering; the ability to obtain applicable
regulatory approvals for any contemplated offerings; the ability of
the Company to negotiate and complete future funding transactions;
adverse industry events; and future legislative, tax and regulatory
developments. Readers are cautioned that the foregoing list is not
exhaustive. For more information on the risk, uncertainties and
assumptions that could cause anticipated opportunities and actual
results to differ materially, please refer to the public filings of
Enthusiast Gaming which are available on SEDAR
at www.sedar.com. Readers are further cautioned not to place
undue reliance on forward-looking statements as there can be no
assurance that the plans, intentions or expectations upon which
they are placed will occur. Such information, although considered
reasonable by management at the time of preparation, may prove to
be incorrect and actual results may differ materially from those
anticipated. Forward-looking statements contained in this news
release are expressly qualified by this cautionary statement and
reflect our expectations as of the date hereof, and thus are
subject to change thereafter. Enthusiast Gaming disclaims any
intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as required by applicable law.
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