BURLINGTON, Mass., Dec. 15, 2015 /PRNewswire/ -- Endurance
International Group (NASDAQ: EIGI), a leading provider of
cloud-based platform solutions to help small and medium-sized
businesses succeed online, today, in collaboration with
Netherlands-based technology
developer AppMachine, launched Impress.ly, a full-featured web
presence builder that creates a professional, dynamic, and
personalized website that behaves like a native mobile app, with no
coding or downloads required.
Impress.ly's digital intelligence scans and organizes existing
web assets from social media, websites, and other online resources
to automatically populate highly customizable templates that can be
modified to suit the user's needs. The builder automatically
selects a design aesthetic based on inputs from the small business
or their brand, resulting in a simple and fluid HTML5 site that
looks and performs like a mobile app and automatically optimizes
for any screen size. Impress.ly sites can be built both on a phone
or a desktop.
"As technology advances faster and drives a greater digital
divide, Impress.ly is an effective tool to help small businesses
get online and go mobile quickly," said Curt Raffi, Vice President Mobile Engagement and
Apps at Endurance. "It's easier to use than drag-and-drop builders
because of the structured, easy-to-use framework, which results in
a well-organized website in minutes, no matter the user's level of
experience. And the site it creates is easily tailored – from the
navigation to content presentation and style – empowering
entrepreneurs to craft their individual identity on the web with
minimal time or hassle."
Impress.ly is an innovative product that enables a small
business to launch a web presence seamlessly across any screen, as
well as generate a native app during the same process, blurring the
lines between a website and a native app for both iOS and Android
operating platforms.
For small businesses or individuals that may have a basic
website or separate social media accounts, Impress.ly brings the
content together to create a highly integrated and unified online
experience that can be tailored to fit their personal brand across
devices.
Impress.ly's features include:
- Option to build on a phone: Impress.ly gives
mobile-first entrepreneurs the ability to create a complete
website, mobile site, or app all from their phone.
- Auto content discovery: Impress.ly instantly and
automatically finds and incorporates relevant content, and users
simply provide a business name, Facebook page, or website
address.
- Personalized and professional styling: Design choice and
content discovery is automated, but can be easily adjusted to suit
the user's personality or brand – without the complexity typically
experienced with drag-and-drop builders.
- A growing library of content and functionality modules:
Functionality for photos, information, reviews, social media,
reservations, and appointments can be added and customized.
- Native app-like rendering: Impress.ly is optimized for
rendering at nearly 60 frames a second, giving website visitors
smooth animations and physics reminiscent of a native app.
- Adaptive design: Impress.ly creates an easy-to-use
website in minutes that adapts to any screen. Depending on their
need, users can move from desktop to mobile to native apps through
optional add-ons.
- Powerful built-in analytics: From the Impress.ly
dashboard, users can quickly see summary statistics of visitors,
such as visits over time, geography of traffic, or the most popular
sections of the site.
"Increasingly, major web platforms are dictating that companies
have a mobile web presence, as evidenced by Google's move earlier
this year to rank mobile-friendly web pages higher in mobile search
results," said Hari Ravichandran, CEO and founder of
Endurance. "Impress.ly enables small business entrepreneurs who
may not have the skills or resources to create their own website to
create a mobile site in minutes – while optimizing and leveraging
the promise of today's mobile web."
For more information, watch Meet Impress.ly or visit
www.impress.ly.
About Endurance International Group
Endurance
International Group is a publicly traded (NASDAQ: EIGI) technology
company that helps power small and medium-sized businesses online.
Through its proprietary cloud platform, Endurance provides web
presence solutions including web hosting, eCommerce, eMarketing and
mobile business tools to approximately 4.5 million subscribers
around the globe. The company's world-class family of brands
includes Bluehost, HostGator, iPage, Domain.com, A Small Orange,
MOJO Marketplace, BigRock and ResellerClub, among others.
Headquartered in Burlington,
Massachusetts, Endurance employs more than 2,700 people
across the United States in
Utah, Texas, Washington and Arizona and in the United Kingdom, India, Israel
and Brazil. For more information
on how Endurance can help grow your business, visit endurance.com,
follow us on Twitter @EnduranceIntl and like us on Facebook at
www.facebook.com/EnduranceInternational.
Endurance International Group and the compass logo are
trademarks of The Endurance International Group, Inc.
Press Contact:
Dani
LaSalvia
Endurance International Group
(781) 852-3212
press@endurance.com
Video - https://www.youtube.com/watch?v=f9AaKso9hu0
Photo - http://photos.prnewswire.com/prnh/20151214/295765
Photo - http://photos.prnewswire.com/prnh/20151214/295768
Photo - http://photos.prnewswire.com/prnh/20151214/295766
Logo - http://photos.prnewswire.com/prnh/20141007/150784
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/endurance-launches-impressly-a-powerful-tool-to-automatically-create-an-app-like-website-300192821.html
SOURCE Endurance International Group