Electronic Arts & the NFL Announce Snoop Dogg, Marshawn Lynch & More to Compete in Pro Bowl: The Madden NFL 21 Edition Presen...
January 25 2021 - 9:00AM
Business Wire
Transformed for the Next Generation, the Event
will Stream Live on Jan. 31 at 5pm ET Across NFL Social Channels
and EA Madden NFL Twitch
Play Madden NFL 21 for Free Across All
Platforms Including Launch on Google Stadia Starting January 28
Today, Electronic Arts (NASDAQ: EA) and the NFL revealed the
celebrities, NFL Legends and current Pro Bowlers competing in the
Pro Bowl: The Madden NFL 21 Edition Presented by Verizon. Coming to
fans directly on digital and social channels, EA SPORTS is
delivering a transformed Pro Bowl through Madden NFL 21, meeting
the next generation of NFL fans where they live online. The event
will stream on the NFL YouTube, Twitter and Facebook, as well as EA
Madden NFL Twitch on Sunday, Jan. 31 at
5pm EST, capping a week of Pro Bowl celebrations across
the NFL, which also includes a free trial* of Madden NFL 21.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210125005471/en/
Tune in to the Pro Bowl: Madden NFL 21
Edition presented by Verizon on NFL social channels this Sunday at
5pm EST (Graphic: Business Wire)
The Pro Bowl: The Madden NFL 21 Edition Presented by Verizon
will feature Snoop Dogg, Deshaun Watson, Derrick
Henry and Keyshawn Johnson competing for the AFC,
while Bubba Wallace, Marshawn Lynch, Kyler
Murray and Jamal Adams will play for the NFC. The two
star-studded teams, featuring 2021 Pro Bowl QBs as team leads, will
play in Madden NFL 21 from their homes using the official Pro Bowl
rosters with a new competitor tapping in to play each quarter. Emmy
winner and Pro Football Hall of Famer Michael Strahan and
Charissa Thompson will host the Sunday event with popular
streamers Ninja, FaZe Swagg, AustinShow and AMP also hosting live
watch parties on their channels Sunday at 5pm EST. The event will
reair primetime at 8pm ET on NFL Network and again at 12:30am
ET.
“EA SPORTS’ commitment to help fans experience sport in new ways
is realized perfectly by the transformation of this year’s Pro Bowl
to the virtual field of Madden NFL,” said David Tinson, CMO,
Electronic Arts. “We’re further blurring the lines between reality
and the virtual worlds of our games, creating new opportunities to
connect fans through the sport they love.”
“The Pro Bowl is a highly anticipated event each year for
players and fans and we’re thrilled to have created an all-new
virtual experience with EA SPORTS,” said Peter O'Reilly, NFL EVP of
Club Business and Events. “Bringing our all-star game to a virtual
stage in Madden has allowed fans to engage and enjoy the Pro Bowl,
despite the unprecedented challenges of the last year. We’re
excited for fans to celebrate the best players in the NFL all on
one field this weekend.”
“We’ll be taking the Pro Bowl to the virtual world of Madden
this weekend and I can’t wait to do it big with football fans in my
favorite game,” said Snoop Dogg. “I’m a Madden NFL star. So Kyler
and Marshawn better watch out - my team is comin’ in to win that
championship title for the AFC.”
Fans can continue to play out their own 2021 Pro Bowl with the
official rosters in Madden NFL 21. Also, from Jan. 28-31, a trial
of the complete Madden NFL 21 experience will be free* to players
across all platforms, including Stadia, Google’s gaming platform
that lets players instantly play their favorite video games on
screens they already own. EA is launching Madden NFL 21 on Stadia
this Thursday, making it the first game developed on the Frostbite
engine released on the platform. Madden NFL 21 on Stadia will reach
more players where they play, adding to the list of platforms where
the game is available. After the free trial is over, the game will
continue to be available on Stadia for those who buy it and the
Madden NFL 21: Superstar Edition will be 60 percent off across all
platforms until Feb.8.
Starting today, fans can tune in to the EA Madden NFL Twitch
which will show a variety of competitive entertainment in the lead
up to Sunday's can’t miss main event, the Pro Bowl: The Madden NFL
21 Edition Presented by Verizon. EA SPORTS’ week-long 2021 Pro Bowl
programming begins at 3pm EST today with the Madden NFL 21 charity
tournament, the Chunky’s Million Meals Challenge presented by
Target. Fans can also catch the NFL Flag Madden 21 Youth Club
Championship presented by Subway, Wednesday at 7pm EST, and the
Madden NFL 21 Club Championship, where 32 of the best Madden NFL
competitors battle for a share of the largest prize pool in Madden
NFL eSports history, this Thursday and Friday at 5pm EST all on EA
Madden NFL Twitch.
*Conditions and restrictions apply. See
https://www.ea.com/games/madden-nfl/madden-nfl-21/free-trial for
detail.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2020, EA posted GAAP net revenue of $5.5 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as EA
SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL,
Need for Speed™, Titanfall™ and Plants vs. Zombies™. More
information about EA is available at www.ea.com/news.
EA SPORTS, Battlefield, Apex Legends, The Sims, Need for Speed,
Titanfall and Plants vs. Zombies are trademarks of Electronic Arts
Inc. Madden, FIFA and the NFL are property of their respective
owners and used with permission.
Category: EA Studios
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210125005471/en/
Electronic Arts: Will Alexander PR Manager 614-477-9728
walexander@ea.com
NFL: Samantha Roth VP, Communications 212-450-2768
Samantha.roth@nfl.com
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