DBRN The Dress Barn, Inc. (MM)

GSI to Launch maurices' Web Store This Year KING OF PRUSSIA, Pa., and SUFFERN, N.Y., Feb. 27 /PRNewswire-FirstCall/ -- GSI Commerce Inc. (NASDAQ:GSIC), a leading provider of e-commerce and multichannel solutions, today announced it has signed a multiyear agreement to provide Dress Barn, Inc. (NASDAQ:DBRN), a national specialty apparel retailer for women, with e-commerce technology, fulfillment and design services. GSI will launch the first Dress Barn, Inc. online store for the maurices brand this fall. "GSI has a terrific reputation in the industry for providing leading e-commerce services to large, national retailers," said David R. Jaffe, President and Chief Executive Officer of Dress Barn, Inc. "After conducting an extensive evaluation of solution providers, we chose GSI based on its leadership position, robust, stable platform and proven experience working with retailers. We look forward to launching the maurices online store later this year." GSI, through its digital agency gsi interactive(sm), conducted a thorough assessment of maurices' retail operations to better understand their customers and provide strategic guidance on what the user experience could be. "We were impressed with the upfront consultation and recommendations that GSI provided during our selection process," explained Lisa Rhodes, Executive Vice President and Chief Merchandising Officer for maurices. "Together, we discussed a range of options that would help Dress Barn, Inc. meet its e-commerce goals." "Dress Barn, Inc. has a rich history of providing casual, dressy and career apparel to meet the attitudes and lifestyles of its customers. We are happy that they have placed their trust in us as a partner to help grow their online business," said Damon Mintzer, Executive Vice President of Sales for GSI. About Dress Barn, Inc. Dress Barn, Inc. is a leading national specialty apparel retailer offering contemporary casual and career lifestyle fashions, at compelling value, in a customer friendly environment through its dressbarn and maurices brands. As of December 27, 2008, the Company operated 834 dressbarn stores in 46 states and 697 maurices stores in 44 states. About GSI Commerce GSI Commerce(R) (http://www.gsicommerce.com/) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform's components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactive(sm) and e-Dialog Inc. (http://www.e-dialog.com/). Forward-Looking Statements This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements. Contact: GSI Commerce, Inc. Kelly Henry Director, Corporate Marketing 610.491.7474 Fax: 610.265.2866 DATASOURCE: GSI Commerce Inc. CONTACT: GSI Commerce, Inc., Kelly Henry, Director, Corporate Marketing, +1-610-491-7474, Fax: +1-610-265-2866, Web Site: http://www.gsicommerce.com/

Copyright