DraftKings Joins NASCAR Star Bubba Wallace and 23XI Racing
May 20 2021 - 7:30AM
Today, DraftKings Inc. (Nasdaq: DKNG) announced it will become the
first Official Daily Fantasy Sports, iGaming and Sports Betting
Partner of 23XI Racing and its esteemed driver, Bubba Wallace,
pending regulatory approval in applicable jurisdictions. The
official sponsorship will debut at the EchoPark Automotive Texas
Grand Prix at Circuit of the Americas on Sunday May 23, 2021, with
the team continuing to sport the DraftKings logo for each race of
the 2021 season. While DraftKings is already the Official Daily
Fantasy Partner of NASCAR, the agreement with 23XI Racing positions
DraftKings to hit a new gear in its motorsports offerings,
integrations and entertainment.
“Joining forces with the 23XI Racing organization near the
beginning of its growth makes this collaboration all the more
impactful for DraftKings,” said Ezra Kucharz, Chief Business
Officer at DraftKings. “Beyond the brand and product integrations
of this deal, we also greatly admire Bubba Wallace’s ongoing
advocacy for social justice and Inclusion, Equity and Belonging
efforts because they align perfectly with our company values.”
The new deal allows DraftKings and 23XI Racing to promote an
authentic in-app experience for racing fans, and they will also
collaborate on a cross-channel social media content video series
including race previews and data presented by DraftKings. Fans can
also expect to see DraftKings as the primary partner of the No. 23
Camry at the NASCAR Cup Series Race at Pocono Raceway on Sunday,
June 27, 2021. As the Official Free-to-Play Partner of 23XI Racing
and Bubba Wallace, DraftKings Sportsbook will launch a free-to-play
pool ahead of the event with custom prizes like signed Bubba
Wallace merchandise.
“As we continue to build the foundation of 23XI Racing, it’s
important for us to add brands that align with our values both on
and off the track,” added interim 23XI Racing President Steve
Lauletta. “DraftKings is a leader in sports technology and
entertainment and a company that we were able to add to our already
stellar list of sponsors who’ve joined us in our first year. Adding
DraftKings allows us to bring unique experiences to our fans as we
continue to grow our reach showcasing our team to fans outside the
NASCAR platform, as well as work together in support for social
justice and other Inclusion, Equality and Belonging efforts. We’re
looking forward to having DraftKings be a part of the growth of
23XI Racing and seeing them on the track at Pocono for their
primary race.”
“I’m excited to see what we are capable of creating together as
we welcome DraftKings to the 23XI Racing family,” said Bubba
Wallace. “As a big fan of the company, this relationship marks a
historic moment as we integrate with a leader in sports technology
and entertainment to enhance the experience of racing fans across
the board.”
More information about DraftKings is available
at www.draftkings.com. DraftKings’ NASCAR and full line of
products are available via iOS and Android here.
About DraftKingsDraftKings Inc. is a digital
sports entertainment and gaming company created to fuel the
competitive spirit of sports fans with products that range across
daily fantasy, regulated gaming and digital media. Headquartered in
Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul
Liberman, DraftKings is the only U.S.-based vertically integrated
sports betting operator. DraftKings is a multi-channel provider of
sports betting and gaming technologies, powering sports and gaming
entertainment for 50+ operators in 17 countries. DraftKings’
Sportsbook is live with mobile and/or retail betting operations in
the United States pursuant to regulations in Colorado, Illinois,
Indiana, Iowa, Michigan, Mississippi, New Hampshire, New Jersey,
New York, Oregon, Pennsylvania, Tennessee, Virginia and West
Virginia. DraftKings’ daily fantasy sports product is available in
7 countries internationally with 15 distinct sports categories.
DraftKings is the official daily fantasy partner of the NFL, MLB,
NASCAR, PGA TOUR and UFC as well as an authorized gaming operator
of the NBA and MLB, an official betting operator of the PGA TOUR
and the official betting operator of UFC. DraftKings also owns
Vegas Sports Information Network, Inc. (VSiN), a multi-platform
broadcast and content company.
About 23XI Racing 23XI Racing – pronounced
twenty-three eleven – was founded by NBA legend Michael Jordan and
three-time Daytona 500 winner Denny Hamlin in 2020. Rising NASCAR
star Bubba Wallace is the single car team’s driver. 23XI Racing’s
No. 23 Toyota Camry made its NASCAR Cup Series debut at the Daytona
500 on February 14, 2021 at Daytona International Speedway.
Media Contact
DraftKings
media@draftkings.com@DraftKingsNews
23XI Racing
ADeal@Golin.com@23XIRacing
FORWARD-LOOKING STATEMENTS
Certain statements made in this release are “forward looking
statements” within the meaning of the “safe harbor” provisions of
the United States Private Securities Litigation Reform Act of 1995.
When used in this press release, the words “estimates,”
“projected,” “expects,” “anticipates,” “forecasts,” “plans,”
“intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,”
“propose” and variations of these words or similar expressions (or
the negative versions of such words or expressions) are intended to
identify forward-looking statements. These forward-looking
statements are not guarantees of future performance, conditions or
results, and involve a number of known and unknown risks,
uncertainties, assumptions and other important factors, many of
which are outside DraftKings’ control, that could cause actual
results or outcomes to differ materially from those discussed in
the forward-looking statements. For a discussion of additional
risks and uncertainties, which could cause actual results to differ
from those contained in the forward-looking statements, see
DraftKings’ filings with the Securities and Exchange Commission.
DraftKings does not undertake any obligation to update or revise
any forward-looking statements, whether as a result of new
information, future events or otherwise, except as required by
law.
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