DDRX Diedrich Coffee (MM)

Diedrich Announces Organizational Change IRVINE, Calif., Nov. 2 /PRNewswire-FirstCall/ -- Diedrich Coffee, Inc. (NASDAQ:DDRX) today announced the promotion of Stephen W. Leach to the post of Vice President, Coffee. Roger M. Laverty, CEO said, "I am very pleased to announce Steve's promotion. It directly supports our Mission Statement of 'We Sell Great Coffee.' Steve is one of the most respected coffee experts in the specialty coffee industry. His wide ranging knowledge, expertise and passion for our product will ensure that we will successfully execute our mission." Mr. Leach previously held the position of Director of Coffee. He came to Diedrich Coffee in January 2000 having held successful coffee quality positions with Westway Merkuria, S & W, and Royal Coffee, Inc. He is a past President of the Pacific Coast Coffee Association and is a New York Board of Trade licensed Grader. About Diedrich Coffee With headquarters in Irvine, California, Diedrich Coffee specializes in sourcing, roasting and selling the world's highest quality coffees. The Company's three brands are Gloria Jean's, Diedrich Coffee and Coffee People. The Company's 494 retail outlets, the majority of which are franchised, are located in 33 states and 13 foreign countries. Diedrich Coffee also sells its coffees through more than 460 wholesale accounts, including office coffee service distributors, restaurants and specialty retailers, and via mail order and the Internet. For more information about Diedrich Coffee, visit the Company's Web sites at http://www.diedrich.com/, http://www.gloriajeans.com/, or http://www.coffeepeople.com/. Forward-Looking Statements Statements in this news release that relate to future plans, financial results or projections, events or performance are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and fall under the safe harbor. Actual results and financial position could differ materially from those anticipated in the forward-looking statements as a result of a number of factors, including, but not limited to, the financial and operating performance of the Company's retail operations, the Company's ability to maintain profitability over time, the successful execution of the Company's growth strategies, franchisees adherence to the Company's practices, policies and procedures, the impact of competition, the availability of working capital, and other risks and uncertainties described in detail under "Risk Factors and Trends Affecting Diedrich Coffee and its Business" in the Company's annual report on Form 10-K/A for the fiscal year ended June 30, 2004. Information Contact Roger Laverty, Chief Executive Officer (949) 260-6734 DATASOURCE: Diedrich Coffee, Inc. CONTACT: Roger Laverty, Chief Executive Officer of Diedrich Coffee, Inc., +1-949-260-6734 Web site: http://www.diedrich.com/

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