Decoma Showcases OEM and Aftermarket Expertise at SEMA 2003
November 04 2003 - 8:10AM
PR Newswire (US)
Decoma Showcases OEM and Aftermarket Expertise at SEMA 2003
CONCORD, Ontario, Nov. 4 /PRNewswire-FirstCall/ -- Decoma
International (Nasdaq: DECA; TSX) returns to Las Vegas today for
the SEMA 2003 trade show with a dynamic collection of customized
vehicles that display the company's range of exterior vehicle
systems and accessories. "Decoma supplies OEMs with functional and
well-engineered exterior products as well as stylish, high-quality,
easy-to-install body kits for the aftermarket," said Decoma
President and CEO Al Power. "Whether we're working directly with an
OEM or producing kits for the aftermarket, enhancing vehicle
exteriors to make them unique and truly eye-catching is what Decoma
engineering and design innovation is all about." The Decoma booth,
#23259 in the Racing & Performance section of the Las Vegas
Convention Center, contains five display vehicles: Chrysler PT
Cruiser Coupe, HUMMER H2 Plus, Ford Focus MAV, Joe Gibbs
Performance Silverado and Honda Civic Coupe. The vehicles visually
illustrate different aspects of Decoma exterior product and process
expertise, and the company's ability to reach distant points on the
market spectrum. The SEMA show runs from November 4-7. Chrysler PT
Cruiser Coupe Decoma dramatically reinvented the PT Cruiser as an
example of its ability to produce low-volume lifestyle vehicles, in
this case for PT enthusiasts. Vehicle features include coupe
styling, a drop tailgate and modified rear fascia and quarter
panel. HUMMER H2 Plus Decoma supplies OEMs with functional and
well-engineered exterior products, as found on the customized
HUMMER H2 Plus. With a power roof rack, power running boards and
rear camera technology, this HUMMER combines stylish performance
with go-anywhere attitude. Ford Focus MAV Decoma converted a
standard Focus into the Focus MAV, an electronic superstore on
wheels. With exterior features such as new front and rear fascias
and roof and midgate spoilers, plus interior features such as
satellite radio and DVD players, even the most mundane errands
become exciting. Joe Gibbs Performance Silverado The Decoma SVE
Group secured interior and exterior design input from Joe Gibbs
Performance for the Silverado show truck. SVE specializes in
quick-to- market advanced designs that bring vitality and extended
life to existing OEM vehicles. The Silverado features a custom
front fascia with fog lamps and a tailgate spoiler. Honda Civic
Coupe The Decoma IMAGEWORKS team -- specializing in style, quality
and performance for the aftermarket -- transformed the base-model
Civic into a wide-body street tuner. This was done with a
custom-designed exterior body kit, available to consumers through
select distributors. The body kit includes a front fascia, rear
fascia extensions and rocker panels. Print-quality photographs and
captions for the display vehicles are available at
http://decoma.quell.com/ . For more information on Decoma
International visit http://www.decoma.com/ . Decoma designs,
engineers and manufactures automotive exterior components and
systems which include fascias (bumpers), front and rear end
modules, plastic body panels, roof modules, exterior trim
components, sealing and greenhouse systems and lighting components
for cars and light trucks (including sport utility vehicles and
mini-vans). Decoma has approximately 15,000 employees in 49
manufacturing, engineering and product development facilities in
Canada, the United States, Mexico, Germany, Belgium, England,
Japan, France, Austria, Poland, and the Czech Republic. DATASOURCE:
Decoma International Inc. CONTACT: Molly Fitzpatrick, Director,
Marketing & Planning of Decoma International Inc.,
+1-905-669-2888 Web site: http://decoma.quell.com/
http://www.decoma.com/
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