Time to Get Cozy: DAVIDsTEA Launches New Spin on Pumpkin Spice
August 31 2021 - 8:00AM
DAVIDsTEA Inc. (Nasdaq:DTEA), a leading tea merchant in North
America, is pleased to announce the launch of its most extensive
collection of pumpkin spice-inspired teas for fall 2021. Infusions
and accessories are now available at all 18 DAVIDsTEA flagship
stores across Canada, and online at davidstea.com.
DAVIDsTEA’s fan favourite, Pumpkin
Chai, is back with the most innovative twist on pumpkin
spice, this time in loose leaf tea. These unique tea blends, made
from premium and ethically sourced ingredients, will also feature a
new classic – DAVIDsTEA Pumpkin Earl Grey – a
black tea with notes of creamy vanilla and a pinch of pumpkin
spices. Joining the line-up as a timely twist on a tried-and-true
classic, this loose-leaf tea will act as the perfect base for the
brand’s take on a London Fog. With just as a touch of vanilla and
frothed milk, the Pumpkin Fog is the perfect fall latte.
“No one does pumpkin like DAVIDsTEA. Our newest
collection is warm, inviting and perfect for making autumn days
feel a little cozier,” said Sarah Segal, Chief Executive Officer
and Chief Brand Officer, DAVIDsTEA. “Pumpkin spice has been a
strong fall tradition for many years and we have always celebrated
the customer demand for Pumpkin Chai. This year, we have a wide
pumpkin collection with white tea, black teas, matcha and herbal
blends. We’re especially proud of our Pumpkin Earl Grey – the
industry’s first earl grey infused with pumpkin. We invite
customers to discover our full collection at one of our 18 stores,
and online where we’ll issue free samples of our seasonal teas with
every purchase starting mid-September through the month of
October.”
Follow DAVIDsTEA on Instagram (@davidstea),
Facebook (@davidstea), and on TikTok (@davidstea_official) to
immerse yourself in the pumpkin spice frenzy.
Introducing the DAVIDsTEA Pumpkin
Collection
- Pumpkin Chai (Black Tea):
Back for its 11th year at DAVIDsTEA, this forever fall must-have is
the company’s bestseller. This rich black tea is full of cinnamon
and cloves, with the sweetness of caramel and pumpkin candy, making
it an ideal choice for the most comforting latte.
- Pumpkin Earl Grey (Black
Tea): The latest addition to the pumpkin spice family,
this warming blend of black tea and creamy vanilla, with a pinch of
pumpkin spices and bergamot for that London Fog richness will have
you feeling cozy up to the minute sweater weather hits. Inspired by
our best-selling Cream of Earl Grey and Pumpkin Chai, this is the
creative offspring and best of both blends.
- White Pumpkin (White Tea):
Before taking the plunge into a full-blown PSL, dip your toes in
this delicate and approachable pumpkin blend with only a touch of
spice. Made with ethically sourced white tea, discover notes of
cooked cream, white chocolate, coconut and pumpkin seeds seamlessly
blended in this demure autumnal staple.
- Pumpkin Crème Brûlée (Herbal
Tea): From sweet cooked pumpkin notes to irresistibly rich
white chocolate, snuggle up with the ultimate caffeine-free fall
warmer and crème brûlée taste twin.
- Pumpkin Pie Matcha (Matcha, Green
Tea): This sweet and warming blend of finely ground matcha
green tea, pure cane sugar with a hint of natural pumpkin pie
flavour is delicious straight up or mixed into fall recipes.
- Monster Mash (Rooibos): *Available
online and in store September 3* Bursting with sweet
pumpkin goodness, this warming caffeine-free rooibos tastes just
like smooth pumpkin butter – sweet, spicy and comforting. It’s the
perfect way to fuel all Halloween festivities, and will be a
guaranteed hit with little ghouls and goblins.
- Pumpkin Nordic Mug: Bring pumpkin spice to new
levels with this stoneware Nordic Mug. Fill it to the brim with
your fall faves and use the lid to keep your drink warm, or use it
as a saucer.
- Pumpkin Everything Loose Leaf Sampler Kit:
Pumpkin everything. And we mean it. Dive into the ultimate array of
pumpkin perfection, which includes the entire collection, from
Pumpkin Chai, Pumpkin Crème Brulée, Pumpkin Pie Matcha, Monster
Mash, to Pumpkin Earl Grey.
DAVIDsTEA’s Pumpkin Collection is available
online at davidstea.com for Canadian and U.S. customers as well as
in-store in its 18 flagship locations across Canada.
About DAVIDsTEA
DAVIDsTEA offers a specialty branded selection
of high-quality loose-leaf teas, pre-packaged teas, tea sachets,
tea-related accessories and gifts through its e-commerce platform
at www.davidstea.com, the Amazon Marketplace, its wholesale
customers which include over 2,500 grocery stores and pharmacies,
and 18 company-owned stores across Canada. It offers primarily
proprietary tea blends that are exclusive to the Company, as well
as traditional single-origin teas and herbs. The team’s passion for
and knowledge of tea permeates the Company’s culture and is rooted
in an excitement to explore the taste, health and lifestyle
elements of tea. With a focus on innovative flavours,
wellness-driven ingredients and organic tea, the Company launches
seasonally driven “collections” with a mission of making tea fun
and accessible to all. The Company is headquartered in Montréal,
Canada.
For more information or media requests, please
contact:
Sarah Vincent, Public Relations and Partnerships Specialist,
DAVIDsTEApr@davidstea.com
Lyla Radmanovich, PELICAN
PR514-845-8763media@rppelican.ca
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/d1ace35b-8e6b-4735-b1d3-46a561f76b96
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