M1 Selects CSG Ascendon to Power Its Digital B2B
November 29 2023 - 6:30PM
Business Wire
Cloud-native SaaS platform puts innovation,
agility and superior customer-centric experiences at the center of
brand loyalty and accelerated growth for Singapore's leading
digital operator
The Singaporean telecommunications market is one of the world’s
most competitive and mature, driven by the first standalone 5G
network and a massive wireless broadband penetration rate. To offer
a differentiated customer experience, M1 Limited (M1), Singapore’s
first digital network operator, selected CSG®‘s (NASDAQ: CSGS)
highly scalable cloud-native platform to improve efficiency and tap
into new revenue streams across industries. This transformation
elevates and future-proofs M1’s enterprise business and boosts the
customer experience.
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M1 & CSG Signing Ceremony -
Partnering to Innovate and Transform Tomorrow's Telecom. (Photo:
Business Wire)
“M1 is in the midst of digital transformation to ensure we are
future-ready," said Jan Morgenthal, Chief Digital Officer, M1.
“CSG's innovative SaaS platform will empower M1 with cloud
capabilities to boost our pace of innovation and raise our level of
agility when it comes to addressing evolving market demands and
delivering sustainable growth in the enterprise segment. With its
unique understanding of our customers' needs and expertise in
enterprise monetization, CSG will also enable us to differentiate
our business and enhance our enterprise customer experience.”
CSG Ascendon, hosted on Amazon Web Services (AWS), empowers M1
to reshape best practices in B2B with cloud-powered customer
experiences that share the same level of ease and personalization
as consumer experiences. Quarterly software updates make it easy
for M1 to keep up with the pace of change, while streamlined offer
management allows for rapid new service launches. These
improvements enable M1 to manage an expanding ecosystem of B2B2X
relationships and drive growth through partnerships like the
National Heritage Board, monetizing the demand for immersive
experiences in arts, entertainment and recreation. In doing so, M1
creates a foundation for a future of scalable growth and evolves
and transforms Singapore’s telecommunications landscape.
“Enterprises expect the same level of ease and personalization
they experience as consumers, and all industries feel this
pressure,” said Ian Watterson, SVP and Head of APAC, CSG. “CSG’s
SaaS platform, combined with M1’s visionary approach, enables them
to reimagine best practices for enterprise experiences in the
Singaporean telecommunications market and exceed consumer-like
expectations with experiences that have them come back for more.
It's an honor to be trusted by M1 as their only provider for
enterprise billing and future-proof the growth engine in their
portfolio as we embark on a new era of change in our +15 years of
collaboration."
CSG Ascendon empowers leading global brands to monetize, manage
and market any service to any customer faster than the competition.
It helps them launch, learn from and scale offerings to stay
relevant, build brand loyalty and maintain an enduring customer
base across B2C, B2B and B2B2X environments.
About CSG
CSG empowers companies to build unforgettable experiences,
making it easier for people and businesses to connect with, use and
pay for the services they value most. Our customer experience,
billing and payments solutions help companies of any size make
money and make a difference. With our SaaS solutions, company
leaders can take control of their future and tap into guidance
along the way from our fiercely committed and forward-thinking
CSGers around the world.
Want to be future-ready and a change-maker like the global
brands that trust CSG? Visit csgi.com to learn more.
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version on businesswire.com: https://www.businesswire.com/news/home/20231129944288/en/
Kristine Østergaard Public Relations +44 (0)79 2047 7204
kristine.ostergaard@csgi.com
John Rea Investor Relations +1 (210) 687-4409
john.rea@csgi.com
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