ContextLogic Inc. (d/b/a Wish) (NASDAQ: WISH), one of the world’s
largest mobile ecommerce platforms, today announced plans to
dramatically expand its range of sexual wellness products through
the launch of a dedicated area on the Wish app and website that
showcases some of the latest sexual wellness products on the
market, at a wide range of price points.
The move comes in the wake of a new study that
reveals a large proportion of sexually active adults in the U.S.
are already using sexual wellness products (77%)1, with 68%
expressing a desire to try new sexual wellness products within the
coming year. Millennials emerged as the most likely generation to
explore new sexual wellness products (80%), followed closely by Gen
Z (76%).
Among the array of sexual wellness products
available, lubricants emerged as the top choice among Americans
(used by 44%), followed by lingerie (29%), vibrators (29%) and
vitamins and supplements (24%). Among the younger generations,
lingerie and vibrators proved to be most popular, with one in three
Gen Z-ers using a vibrator (34%) or lingerie (34%) to enhance their
sex lives. Among the Boomers, three in ten (28%) use vitamins or
supplements to enhance their sexual wellness - the second-most
popular product for this generation.
Other key findings of the study include:
- Connecting with
oneself: 76% of sexually active Americans see a direct
connection between their sexual wellness2 and a heightened sense of
self-connection, highlighting its importance beyond physical
pleasure.
- Overall
well-being: A notable majority (71%) believe that sexual
wellness plays a highly important role in their overall well-being,
climbing to 78% for Millennials and 79% for the LGBTQ+
community.
- Unmet desires:
Despite recognizing the vital role of sexual well-being, 58%
expressed a desire to do more to nurture their sex life, with
Millennials leading the way at 66%.
- Barriers to sexual
wellness: Stress and anxiety emerged as the top barriers
to maintaining and improving sexual wellness, cited by 33% of
respondents.
- Affordability
concerns: While most are happy with the variety and
effectiveness of sexual wellness products on the market, only 44%
were satisfied with the price, with 21% believing sexual wellness
products should be affordable to improve accessibility.
Commenting on the study, Mauricio Monico, Wish’s
Chief Product Officer, said: “What’s clear from these findings is
that sexual wellness is increasingly being recognized as a vital
component of our overall well-being. While many Americans are
already using sexual wellness products and devices, there is a
growing appetite to try new things, as people become more
comfortable exploring their sexuality.”
“Affordability is key to improving the
accessibility of sexual wellness products, which is why we’ve
partnered with select merchants who can deliver a diverse selection
of products at highly competitive prices.”
Customers can discreetly browse the new
range of products by navigating to the ‘Wish After Dark’ area on
the app or by visiting
www.wish.com/adult.
“Our customers want discretion when they are
shopping for sexual wellness products, which is why we’ve created a
unique Wish After Dark zone within the app and on the website,”
continued Mr. Monico. “This is a category that is already popular
on Wish, so we are hugely excited to be expanding it further.”
According to a market research study published
by Zion Market Research in July 2023, the global sexual wellness
market size was worth around USD 57.50 billion in 2022 and is
predicted to grow to around USD 110.33 billion by 2030 with a
compound annual growth rate (CAGR) of roughly 8.49% during the
forecast period (2023- 2030).
Earlier this year, Wish introduced flat rate
shipping to customers in its major markets. The flat rate shipping
fee is applied to all eligible items3 over $10, at no additional
cost to merchants.
To learn more about Wish, download the app or
visit www.wish.com.
Notes to Editors
Methodology: The survey was commissioned by
Wish and carried out by Opinium Research in September 2023. A total
of 1,319 sexually active respondents aged 18-60+ were surveyed.
- Gen Z (aged 18-26)
- Millennials (aged 27-42)
- Gen X (aged 43-58)
- Boomers (aged 59-77)
About WishFounded in 2010 and headquartered in
San Francisco, Wish is one of the largest and fastest growing
global ecommerce platforms, connecting millions of value-conscious
consumers in over 60 countries to thousands of merchants around the
world. Wish combines technology and data science capabilities and
an innovative discovery-based mobile shopping experience to create
a highly-visual, entertaining, and personalized shopping experience
for its users. For more information about the company or to
download the Wish mobile app, visit Wish mobile app,
visit www.wish.com or follow @Wish
on Facebook, Instagram and TikTok or @WishShopping
on Twitter and YouTube.
Media contact:Carys Comerford-Green,
Wishpress@wish.com
Investor contact:Ralph Fong,
Wishir@wish.com
Forward-Looking StatementsThis news release
contains forward-looking statements within the meaning of the Safe
Harbor provisions of the Private Securities Litigation Reform Act
of 1995. All statements other than statements of historical fact
could be deemed forward-looking, including, but not limited to,
statements regarding Wish's outlook; priorities; strategic
direction; range of Wish After Dark products and price points;
applicability of flat rate shipping; quotes by management; business
operations; and growth initiatives. In some cases, forward-looking
statements can be identified by terms such as “anticipates,”
“believes,” “could,” “estimates,” “expects,” “foresees,”
“forecasts,” “guidance,” “intends” “goals,” “may,” “might,”
“outlook,” “plans,” “potential,” “predicts,” “projects,” “seeks,”
“should,” “targets,” “will,” “would” or similar expressions and the
negatives of those terms. These forward-looking statements are
subject to risks, uncertainties, and assumptions. If the risks
materialize or assumptions prove incorrect, actual results could
differ materially from the results implied by these forward-looking
statements. New risks emerge from time to time. It is not possible
for our management to predict all risks, nor can we assess the
impact of all factors on our business or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements we may make. Further information on these and additional
risks that could affect Wish’s results is included in its filings
with the Securities and Exchange Commission (“SEC”), including its
most recent Annual Report on Form 10-K and Quarterly Report on Form
10-Q, and future reports that Wish may file with the SEC from time
to time, which could cause actual results to vary from
expectations. Any forward-looking statement made by Wish in this
news release speaks only as of the day on which Wish makes it. Wish
assumes no obligation to, and does not currently intend to, update
any such forward-looking statements after the date of this
release.
____________________________________1Sexual wellness products:
Lubricants, lingerie, vibrator, vitamins/supplements, oils/serums,
dildo, masturbation aids, sensation toys, role play accessories,
anal toys, games & kits, BDSM accessories, positional aids2
Incorporating emotional, social, mental and physical health3
Eligible products are those that are shipped from merchants in
China who use our A+ logistics network. All non-eligible items will
continue to incur their own, separate shipping fees.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/2070f1f6-9e66-4d8b-9cdb-a6b140776b5f
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