First phase of the rebrand begins with a new
logo, design and in-app experience; Further exciting new changes to
follow in the coming months
ContextLogic Inc. (d/b/a Wish) (NASDAQ: WISH), one of the
world’s largest mobile ecommerce platforms, this week announced the
first phase of its rebrand, which includes a new logo, design and
an improved app experience.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220811005069/en/
New Wish logo (Graphic: Business
Wire)
The rebrand highlights a major period of operational
transformation at Wish with faster delivery times, lower refund
rates, an updated homepage, and a range of new consumer features.
The brighter and bolder logo and design represents the improved
Wish experience and better reflects the company’s focus on
discovery, fun and bargains.
“We’ve been making major changes at Wish over the past 12 months
- particularly around the consumer and merchant experience. We’ve
brought our shipping and delivery times down, reduced our customer
refund rates and introduced engaging new features such as Wish
Clips. We’re proud of the progress we’ve made so far but still have
a long way to go to get Wish to the place where we want it to be,”
said Vijay Talwar, CEO at Wish. “Our new brand is fresh and
exciting, and better captures where we are today and where we want
to be in the future. It signals the start of a new era and
continues our dedication to putting our customers and our merchants
first.”
The Wish rebrand includes a new logo designed to be versatile
and provide a more memorable visual identity for Wish. The “w”
includes a unique ‘flair’ which can be adapted to highlight
cultural moments, special occasions, and promotions. In addition,
Wish’s new mission “Bargains Made Fun, Discovery Made Easy”
represents the company’s commitment to Wish’s unique
discovery-based shopping experience, where consumers can scroll
through a varied product selection that is driven by
personalization technology and robust merchandising.
Mr. Talwar continued, “We’ll be announcing more improvements to
the app experience over the next few months - including the rollout
of a new women’s fashion experience, a new deals hub as well as a
target of slashing our delivery times to 15 days in each of our key
markets by 2023.”
Wish will be supporting the rebrand with a multi-channel,
multi-market advertising campaign. The campaign will run across TV
and streaming, digital, social media, influencer marketing and
affiliate marketing channels.
In June, Wish announced a deal to become an Official Sleeve
Partner for Premier League football club Leeds United for the
2022/23 season. As part of the agreement, Wish’s new branding will
appear on the uniform of the Leeds United Men’s, Women’s and
Academy teams, and will be prominently displayed throughout the
home stadium.
About Wish:
Wish (ContextLogic Inc. (d/b/a Wish)) brings an affordable and
entertaining shopping experience to millions of consumers around
the world. Since our founding in San Francisco in 2010, we have
become one of the largest global ecommerce platforms, connecting
millions of value-conscious consumers to hundreds of thousands of
merchants globally. Wish combines technology and data science
capabilities and an innovative discovery-based mobile shopping
experience to create a highly-visual, entertaining, and
personalized shopping experience for its users. For more
information about the company or to download the Wish mobile app,
visit www.wish.com or follow @Wish on Facebook, Instagram and
TikTok or @WishShopping on Twitter and YouTube.
Forward-Looking Statements
This news release contains forward-looking statements within the
meaning of the Safe Harbor provisions of the Private Securities
Litigation Reform Act of 1995. All statements other than statements
of historical fact could be deemed forward-looking, including, but
not limited to, statements regarding Wish's outlook, priorities,
strategic direction, impact of the rebrand, turnaround efforts and
their ability to enhance the customer experience, shipping and
logistics programs, new merchant programs and relationships,
business operations, and growth initiatives. In some cases,
forward-looking statements can be identified by terms such as
“anticipates,” “believes,” “could,” “estimates,” “expects,”
“foresees,” “forecasts,” “guidance,” “intends,” “goals,” “may,”
“might,” “outlook,” “plans,” “potential,” “predicts,” “projects,”
“seeks,” “should,” “targets,” “will,” “would” or similar
expressions and the negatives of those terms. These forward-looking
statements are subject to risks, uncertainties, and assumptions. If
the risks materialize or assumptions prove incorrect, actual
results could differ materially from the results implied by these
forward-looking statements. New risks emerge from time to time. It
is not possible for our management to predict all risks, nor can we
assess the impact of all factors on our business or the extent to
which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements we may make. Further information on
these and additional risks that could affect Wish’s results is
included in its filings with the Securities and Exchange Commission
(“SEC”), including its most recent Annual Report on Form 10-K and
Quarterly Report on Form 10-Q, and future reports that Wish may
file with the SEC from time to time, which could cause actual
results to vary from expectations. Any forward-looking statement
made by Wish in this news release speaks only as of the day on
which Wish makes it. Wish assumes no obligation to, and does not
currently intend to, update any such forward-looking statements
after the date of this release.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220811005069/en/
Media contact: Carys Comerford-Green, Wish
press@wish.com
Investor contact: Randy Scherago, Wish ir@wish.com
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