A Multi-year Contract Win for ACXM - Analyst Blog
April 12 2012 - 7:15AM
Zacks
Recently, Acxiom
Corporation (ACXM) declared the winning of a multi-year
contract for providing end-to-end services. The order came from New
Jersey’s biggest health insurance organization, Horizon Healthcare
Services, Inc.
Acxiom shall be providing a wide
range of its advanced marketing and analytic services in order to
develop personalized and interconnected marketing program systems
for Horizon, catering to the betterment of the latter’s vast health
clientele. These services shall include InfoBase, Universal Patient
Link (UPL), Acxiom Consumer Insights and proficient consultancy
services for Horizon’s present and potential customers.
It is the global reputation along
with expertise in providing end-to-end solutions that has made the
company achieve this massive contract. Management had always
retained its keen interest in technological advancements and come
up with innovation-centric strategies in order to better serve its
customers with state-of-the-art solutions.
On Feb 16, 2012, ThinkVine added
Acxiom to its Value Added Reseller (VAR) program. According to this
agreement, Acxiom shall incorporate ThinkVine’s ThinkAhead
technology platform with the intent of ameliorating sales,
achieving flexibility in marketing management and yielding better
returns on its marketing investments. Such moves are encouraging
considering the uncertainty still prevailing in the world economic
scenario.
However, Acxiom should be ever
vigilant on performances of its competitors in the industry. Such
ominous players include Camelot Information Systems
Inc. (CIS), Costar Group, Inc. (CSGP) and
Computer Task Group Inc. (CTGX).
The company currently retains a
Zacks #3 Rank, which translates into a short-term ‘Hold’ rating. We
also maintain a long-term ‘Neutral’ recommendation on the
stock.
ACXIOM CORP (ACXM): Free Stock Analysis Report
CAMELOT INF-ADS (CIS): Free Stock Analysis Report
COSTAR GRP INC (CSGP): Free Stock Analysis Report
COMP TASK (CTGX): Free Stock Analysis Report
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