Citrix Appoints Robson Grieve as Senior Vice President of Marketing
January 26 2015 - 4:05PM
Business Wire
Innovative business and marketing leader brings
more than 20 years of experience and domain depth to the Citrix
leadership team
Citrix today announced that Robson Grieve is joining its
executive team as senior vice president of marketing, reporting to
Citrix President and CEO, Mark Templeton. Grieve will be
responsible for evolving and driving the company’s marketing
strategy and organization as it continues to establish and drive
its vision of a software-defined workplace.
Robson Grieve is the new senior vice
president of marketing at Citrix (Photo: Business Wire)
Grieve is a senior and proven marketing leader, with an
extensive background in brand development, integrated marketing,
demand generation, digital marketing, product management and
marketing analytics. Most recently, he was executive vice president
of global marketing and customer experience with Concur, a
cloud-based software company recently acquired by SAP. Prior to
Concur, Grieve led the growth of Creature, an internationally
recognized creative and strategy agency based in Seattle and
London. Earlier, he worked in a number of executive marketing roles
with Corbis, Vitessa and Radical Entertainment. He started his
career as an account executive with Silicon Valley PR leader,
A&R Partners.
“I am delighted to welcome someone of Robson’s caliber to our
team. He brings energy, creativity and experience to our marketing
organization that will help us more firmly establish our brand
promise and our solutions with our customers, and accelerate
business growth,” said Templeton. “Today, Citrix is more confident
than ever that our business strategy aligns with our customers’ top
IT priorities for 2015 and beyond. The era of the software-defined
workplace has arrived and we are looking forward to having Robson
on board to help us get our message out to partners, customers and
channels worldwide.”
“Citrix is in a unique position in the market, with both a
strong track record of innovation and a brand built on delivering
year in and year out for customers. The combination of these assets
puts the company in a great position for the future,” said Grieve.
“I’m excited to work with Mark and the team to execute on an
ambitious vision for the company and for the ecosystem of customers
and partners who get value from Citrix solutions every day.”
Grieve will be based in the company’s Santa Clara, Calif.
headquarters.
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About Citrix
Citrix (NASDAQ: CTXS) is a leader in mobile workspaces,
providing virtualization, mobility management, networking and cloud
services to enable new ways to work better. Citrix solutions power
business mobility through secure, personal workspaces that
provide people with instant access to apps, desktops, data and
communications on any device, over any network and cloud. With
annual revenue in 2013 of $2.9 billion, Citrix solutions are in use
at more than 330,000 organizations and by over 100 million users
globally. Learn more at www.citrix.com.
For Investors
This release contains forward-looking statements which are made
pursuant to the safe harbor provisions of Section 27A of the
Securities Act of 1933 and of Section 21E of the Securities
Exchange Act of 1934. The forward-looking statements in this
release do not constitute guarantees of future performance. Those
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as well as other risks detailed in the Company’s filings with the
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CitrixJulie Geer, 408-790-8543julie.geer@citrix.comTwitter:
@CitrixPR
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