New Haptic ICs Enable Increased Functionality
and Sleek Buttonless Designs for Variety of Smartphones, PCs,
Wearables, Gaming, Virtual Reality and Automotive Applications
With the goal of elevating the user experience for a wide range
of consumer devices, Cirrus Logic (Nasdaq: CRUS) is leveraging its
technology leadership in low-power, low-latency mixed-signal
processing to develop an advanced product portfolio of haptic and
sensing integrated circuits (ICs). Cirrus Logic’s haptic products
and sophisticated haptic feedback technology enable sleeker, more
robust end products with fewer mechanical controls for new
responsive and immersive user experiences.
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Cirrus Logic CS40L25 family of boosted
haptic drivers are resonance-aware to drive high-performance linear
resonant actuators (LRAs) and voice coil motors (VCMs), delivering
enhanced user experiences for applications such as mobile,
automotive, PCs, wearables and gaming/VR. (Graphic: Business
Wire)
Already a leader in haptic technology for smartphones, Cirrus
Logic is expanding its haptics and sensing expertise to provide an
immersive touch experience for applications in automotive,
augmented and virtual reality, gaming, personal computers and
wearables. The new Cirrus Logic CS40L25 family of boosted haptic
drivers enables OEMs to create customized user experiences beyond
the single-action response of today’s mechanical buttons.
“Consumer devices have become slimmer and more display-driven,
and advanced haptics are evolving to offer consumers a richer, more
tactile experience,” said Harsha Rao, Cirrus Logic manager, Haptics
and Sensing. “Cirrus Logic’s haptic solutions feature low-latency,
boost voltage and closed-loop control algorithms that enable
customized waveforms to trigger a variety of fast, unique haptic
feedback responses. Whether it’s an immersive first-person gaming
experience or a distinct smartphone vibration that identifies the
caller, our advanced haptics can create a crisp click that just
feels better to the user.”
Beyond the smartphone
The new haptic solutions from Cirrus Logic can help create
context-aware “virtual” buttons for almost any surface. By
eliminating mechanical buttons, product designers can create
cleaner, sleeker industrial design aesthetics with no button
“bumps.” Many smartphone designers are leading this
behind-the-screen design evolution to increase haptic feedback
solutions by replacing peripheral button functions. Automobiles,
PCs, wearables and game controllers are also moving beyond
traditional button interfaces to incorporate non-mechanical haptic
feedback.
Cirrus Logic CS40L25 product features and
availability
Cirrus Logic’s CS40L25 products integrate a high-performance
haptic driver, a digital signal processor and a boost converter.
The devices are resonance-aware, drive high-performance linear
resonant actuators (LRAs) and voice coil motors (VCMs), and enhance
user experiences by supporting unique/pre-stored haptic waveforms.
Ultra-low latency provides real-time control of the haptic motor.
This provides users with a more immediate sensation or response.
Closed loop algorithms maximize LRA effectiveness and enable strong
and consistent haptics with a crisper, less “buzzy” effect.
Cirrus Logic CS40L25 family of products includes:
- CS40L25-CWZR and CS40L25B-CWZR ICs in 30-ball WLCSP packages
for mobile and portable applications, now shipping in volume
- CS40L25B-CNZR commercial-grade 32-pin QFN product for PC/laptop
and other general market applications, currently sampling
- CS40L25B-DNZ AEC-Q100 automotive-qualified variant in a 32-pin
QFN package with wettable flanks for infotainment applications such
as touch buttons and touch screens, currently sampling
Cirrus Logic haptic portfolio expansion
According to Rao, strong interest for differentiated tactile
feedback features is expected to result in new consumer devices
introduced in 2020 that use Cirrus Logic haptic drivers. In
addition, Cirrus Logic recently began sampling its next-generation
haptic product, which integrates force sensing and a haptic driver.
The single-chip device is anticipated to improve performance,
reduce power consumption and simplify system design with up to a
50-percent reduction in the overall footprint of a smartphone
haptic subsystem.
More information on the Cirrus Logic CS40L25 portfolio and its
haptic technology is available at
https://www.cirrus.com/products/CS40L25.
Cirrus Logic, Inc.
Cirrus Logic is a leader in low-power, high-precision
mixed-signal processing solutions that create innovative user
experiences for the world’s top mobile and consumer applications.
With headquarters in Austin, Texas, Cirrus Logic is recognized
globally for its award-winning corporate culture. Check us out at
www.cirrus.com.
Cirrus Logic, Cirrus, and the Cirrus Logic logo design are
registered trademarks of Cirrus Logic, Inc. © 2020 Cirrus Logic,
Inc. All rights reserved. The CS40L25 family of products is covered
by issued and pending patents of Cirrus Logic. Product features,
capabilities, and operations described here are for illustrative
purposes only and do not constitute instructions or suggestions
regarding any particular implementation or design choice.
Note to Editors: For additional product and application
photos, contact Angie Hatfield at ahatfield@strategiccom.biz
Safe Harbor Statement
Except for historical information contained herein, the matters
set forth in this news release contain forward-looking statements
including our statements about the introduction of new consumer
devices and the anticipated adoption, uses, capabilities, and
benefits of products. In some cases, forward-looking statements are
identified by words such as “expect,” “anticipate,” and variations
of these types of words and similar expressions. In addition, any
statements that refer to our plans, expectations, strategies or
other characterizations of future events or circumstances are
forward-looking statements. These forward-looking statements are
based on our current expectations, estimates, and assumptions and
are subject to certain risks and uncertainties that could cause
actual results to differ materially. These risks and uncertainties
include, but are not limited to the following: risks concerning the
timely development and ramping of new products into production,
risks concerning the adoption of our new offerings, and the risk
factors listed in our Form 10-K for the year ended March 28, 2020,
and in our other filings with the Securities and Exchange
Commission, which are available at www.sec.gov. The foregoing
information concerning our business outlook represents our outlook
as of the date of this news release, and we undertake no obligation
to update or revise any forward-looking statements, whether as a
result of new developments or otherwise.
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Bill Schnell Public Relations Cirrus Logic, Inc. (512) 851-4084
bill.schnell@cirrus.com
Angie Hatfield Strategic Communications, Inc. (425) 941-2895
ahatfield@strategiccom.biz
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