Cinedigm Partners with SpringServe for its Ad Serving Platform
June 02 2020 - 9:00AM
Leading independent entertainment studio Cinedigm (NASDAQ: CIDM)
has announced a strategic partnership with SpringServe, the leading
ad serving platform for over-the-top (OTT) and connected TV (CTV).
With the agreement, SpringServe will become the primary ad
framework for Cinedigm’s growing portfolio of free ad-supported
streaming television channels. This partnership with SpringServe
will allow Cinedigm to better manage and more effectively monetize
their high-value video advertising inventory as the company
continues to expands its ad-supported video-on-demand (AVOD) and
linear channel services.
“As the company continues to expand our OTT business by
launching more streaming channels across major ad-supported
platforms, Cinedigm is pleased to partner with SpringServe who is a
key technology partner in the rapidly growing ad-supported space,”
said Tony Huidor, Senior Vice President of Product & Technology
for Cinedigm. “Through SpringServe’s robust ad platform
capabilities and wide support by major demand partners, we are
excited to utilize their technology to further accelerate our
ad-supported business.”
“We’re thrilled to have a streaming leader such as Cinedigm join
the SpringServe OTT ecosystem,” said Jason Pedrick, Senior Vice
President of Sales for SpringServe. “It is a signal to the market
that our industry-leading CTV features such as advanced ad podding,
real-time analytics, and server-side video header bidding helps
ad-supported digital content companies increase the value of their
advertising inventory.”
To date, Cinedigm has established direct relationships with more
than 25 leading ad demand partners who are buying Cinedigm’s
premium CTV ad inventory. As part of the partnership, SpringServe
will also provide Cinedigm access to additional ad demand
partnerships to better optimize ad inventory yield by increasing
CPM and improving fill rates. The partnership—which began
mid-May—is expected to continue to ramp up and should be
fully-realized by the end of June.
ABOUT CINEDIGM: Since
inception, Cinedigm (NASDAQ: CIDM) has been a leader at
the forefront of the digital transformation of content
distribution. Adapting to the rapidly transforming business needs
of today’s entertainment landscape, Cinedigm remains a
change-centric player focused on providing content, channels and
services to the world’s largest media, technology and retail
companies. Cinedigm’s Content and Networks groups provide original
and aggregated programming, channels and services that entertain
consumers globally across hundreds of millions of devices. For more
information, visit www.cinedigm.com.
ABOUT SPRINGSERVE SpringServe is the leading
independent ad serving platform for OTT, CTV, and video
advertising. Its software offers a full stack of ad serving,
optimization, and automation solutions that make video ad serving
smarter across devices. Trusted by leading publishers &
advanced TV distributors, its platform delivers control,
transparency, and analytics to increase ad performance and revenue
from media sales. Headquartered in New York City, SpringServe is an
open solution that was purpose-built for OTT & CTV advertising
solutions. For more information,
visit http://www.springserve.com.
PRESS CONTACT Jill
Calcaterrajcalcaterra@cinedigm.com
Cinedigm (NASDAQ:CIDM)
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