Cinedigm Attains Exclusive Rights to Distribute The Bob Ross Channel
April 16 2020 - 9:00AM
Cinedigm (NASDAQ: CIDM) announced today a partnership with Bob
Ross, Inc., granting Cinedigm exclusive rights to distribute an
all-new art channel featuring the fan-favorite series
The
Joy of Painting. The Bob Ross Channel is slated to launch
on Samsung April 16, 2020, on Roku May 18, 2020 and will be
available worldwide for linear, AVOD and SVOD platforms on
connected TVs, digital set-top boxes, media-streaming devices, and
web-based and online OTT services in the coming months.
For 31 seasons, beloved painter, art instructor,
and TV host Bob Ross captivated millions of viewers around the
globe with his EMMY-winning hit series The Joy of Painting, which
first launched on public television stations in the United States,
from 1983 to 1994, and has continued to broadcast on more than 150
public TV channels and Create TV. Distributed by APT
Worldwide, Ross’ programs are also available in many countries
ranging from the UK to Thailand, on airline flights and other
platforms. Ross demonstrates his “wet-on-wet” technique,
which eliminates the need for each layer of paint to dry. In
real-time, Ross creates tranquil natural scenes, including his
trademark “happy” clouds, cascading waterfalls, snow-covered
forests, serene lakes and distant mountain summits. Many of Bob’s
faithful viewers are not painters at all. They are relaxing and
unwinding with Bob’s gentle manner and encouraging words,
captivated by the magic taking place on the canvas. Ross is
well-known for his positive thinking such as, “we don’t make
mistakes. We have happy accidents.” Though Ross passed
away in 1995, his legacy lives on as the series continues to
enthrall and inspire new generations of viewers — amassing a
combined total of more than 5.5 million social media followers, as
well as 5.6 million unique views on Twitch, nearly one million
hours of The Joy of Painting consumed on Hulu, and an hour-long
YouTube special that attracted over 2.5 million viewers.
The new Bob Ross Channel will put the spotlight
on the series’ memorable moments and incredible paintings,
featuring approximately 380 classic episodes and delivering hours
of quality entertainment that is enjoyable for the whole family. As
part of Cinedigm’s agreement with Bob Ross, Inc., Cinedigm will
also produce and distribute special messages of support for public
television on the channel, as well as spots highlighting official
Bob Ross painting products, and Bob Ross Certified Instructors.
"Cinedigm is proud to partner with Bob Ross,
Inc. as the exclusive distributor of the all-new Bob Ross Channel,”
said Erick Opeka, President of Cinedigm Digital Networks. "Bob
Ross has emerged as a major pop culture icon in recent years, and
The Joy of Painting has, arguably, never been more popular as a
result, as evidenced by the ever-growing following and tremendous
view count that Ross has garnered on social media platforms. With
this channel, viewers can easily access Ross’ classic episodes in
one convenient place—allowing loyal fans to relive his most
memorable moments, while introducing Ross and his groundbreaking
series to a whole new generation of art enthusiasts.”
Joan Kowalski, President of Bob Ross, Inc. adds,
“If you know anything about our beloved Bob Ross, then you know how
much he would have loved being a friend in so many more homes now,
painting his happy landscapes for all the world to enjoy.”
ABOUT CINEDIGMSince
inception, Cinedigm (NASDAQ: CIDM) has been a leader at the
forefront of the digital transformation of content distribution.
Adapting to the rapidly transforming business needs of today’s
entertainment landscape, Cinedigm remains a change-centric player
focused on providing content, channels and services to the world’s
largest media, technology and retail companies. Cinedigm’s
Content and Networks groups provide original and aggregated
programming, channels and services that entertain consumers
globally across hundreds of millions of devices. For more
information,
visit http://www.cinedigm.com/.
ABOUT BOB ROSS, INC.Bob Ross
Incorporated was formed in 1982 by Annette and Walt Kowalski, and
Bob Ross and his wife Jane. Together they changed the face of
how-to programming on public television and turned the Joy of
Painting into a mainstream phenomenon supported by a unique line of
Bob Ross painting products, certified instructors and whimsical
collectibles for painters and non-painters alike. BRI continues
today uninterrupted and as strong an organization as ever, with
just a dozen devoted employees. For more information, visit
http://www.bobross.com
Press Contact for Cinedigm Digital
Networks:Jill
Calcaterrajcalcaterra@cinedigm.com310-466-5135
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/54d598aa-e8e3-4e22-a4e1-5e4af15e2922
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