Global Franchise Selects Bridgeline to Power Websites for More than 200 Locations
September 08 2020 - 9:00AM
Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based
digital experience software, announced today that a global
franchise of print and marketing services has selected Bridgeline
to power its franchise websites with the Unbound Platform. The
company has committed to a multi-year license and services
agreement with an initial value over $650,000.
The company has more than 200 franchise stores located in the
United States, Brazil, China, the United Kingdom, Hong Kong,
Mexico, Saudi Arabia and Cyprus. With over 50-years of brand
history, the company has received multiple industry accolades
including Entrepreneur Magazine’s Top Global Franchises as well as
the Franchise Times Top 200 Franchise Brands of 2019. The
company’s parent and sister franchises include over 2,000
additional franchise locations.
Bridgeline was selected to power their complete digital
experience including their corporate website, hundreds of
franchisee location sites, and their franchise development website.
The company will power these digital properties using the Unbound
Franchise license of Content Management, Insights, and Marketing
with Franchisee licenses for each of their growing number of
locations.
Unbound Franchise has hierarchical site management and
publishing capabilities designed specifically for franchise
organizations. These features allow the corporate marketing team to
manage consistent branding and messaging while providing
franchisees with the power to manage nuanced marketing details
based on the needs and events in their local markets.
“Growing revenue for each franchise location, both online and
instore, is the primary focus of the Unbound Franchise software,”
says Ari Kahn, CEO of Bridgeline. “It accomplishes this by
allowing each franchise location to have unique messaging that
maximizes traffic, conversion, and average order value.”
“Bridgeline’s software is specifically designed for the
franchise industry,” said Jeremy LaDuque, VP Partnerships and
Strategic Alliance at Bridgeline and a Certified Franchise
Executive. “Each location has unique competition, customers,
and local market conditions that require the ability to win new
local business, preserve existing business, and quickly react to
changing local market conditions.”
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company, helps
customers maximize the performance of their omni-channel digital
experience - from websites and intranets to online stores and
campaigns. Bridgeline's Unbound platform deeply integrates Web
Content Management, eCommerce, Marketing Automation, Site Search,
Community Portals, Social Media Management, Translation and Web
Analytics to help organizations deliver digital experiences that
attract, engage, nurture and convert their customers across all
channels and streamline business operations. Headquartered in
Woburn, Mass., Bridgeline has thousands of quality customers that
range from small- and medium-sized organizations to Fortune 1000
companies. To learn more, please visit www.bridgeline.com or call
(800) 603-9936.
Contact:
Jeremy LaDuqueEVP of Marketing Bridgeline
Digitalpress@bridgeline.com
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