Consumers can purchase Hydrafacial treatment
packages directly from the brand and redeem them at select verified
providers
The Beauty Health Company (NASDAQ: SKIN), home to flagship brand
Hydrafacial, today announced the launch of its first
direct-to-consumer (DTC) sales channel on Chinese e-commerce
platform Tmall, the world’s largest third-party online and mobile
commerce platform.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231030600797/en/
BeautyHealth launches Hydrafacial Tmall
store in China (Photo: Business Wire)
On the Hydrafacial Tmall store, consumers can select from
multiple luxe skin health treatment packages and redeem their
purchase with any of a list of verified local Hydrafacial
providers.
“Hydrafacial is a gold standard in China, where we continue to
experience encouraging growth driven by strong provider and
consumer interest for our brand and treatments,” said BeautyHealth
President and Chief Executive Officer Andrew Stanleick. “With our
new Hydrafacial Tmall store, we are educating beauty enthusiasts
about our brand every day and making it even more accessible to
book, buy, and gift Hydrafacial experiences. Not to mention, we are
driving clients directly to providers, helping to build their
businesses.”
The Hydrafacial Tmall store is the brand’s first
direct-to-consumer e-commerce presence, extending its omni-channel
sales approach that aims to reach consumers wherever they seek
beauty and aesthetics experiences: in medical offices; medspas;
hospitality locations, including hotels and gyms; in retail leaders
like Sephora; and now, online.
Hydrafacial is one of the first aesthetics treatment offerings
on Tmall, as consumer interest grows for products and treatments
that boost skin health. Tmall has expanded its beauty offerings in
recent years, contributing to the growth of beauty e-commerce in
China overall.1
“Hydrafacial has been a pioneer in every channel we have
entered, finding and capturing new appetite from consumers every
time. Our entry into e-commerce in China is no different and
demonstrates our commitment to capturing the long-term opportunity
in the region. Asia is a key growth market for our business,” added
Mr. Stanleick.
Hydrafacial’s debut Tmall store is part of a focused
infrastructure build by BeautyHealth in China to capture the
untapped opportunity in the market. BeautyHealth grew +265% YoY in
China in Q2 2023.
Hydrafacial will animate its Tmall store with regular livestream
selling events, leveraging local beauty and lifestyle influencers
for key moments in 2024. The store soft launched with a series of
livestreams earlier this month. Treatment package offerings start
at RMB 1080 for classic treatments.
Every Hydrafacial treatment starts by deeply cleansing,
extracting and hydrating the skin while addressing specific skin
concerns with a range of personalized boosters to finish the
experience. Hydrafacial has become a favorite treatment for
consumers and providers alike for the immediate, pain-free and
glowing results that deliver a confidence boost with no
downtime.
1
McKinsey & Company. The
Beauty Market in 2023: A Special State of Fashion Report. May
2023.
About The Beauty Health Company
The Beauty Health Company (NASDAQ: SKIN) is a global
category-creating company delivering millions of skin health
experiences every year that help consumers reinvent their
relationship with their skin, bodies, and self-confidence. Our
brands are pioneers: Hydrafacial™ in hydradermabrasion, SkinStylus™
in microneedling, and Keravive™ in scalp health. Together, with our
powerful community of estheticians, partners, and consumers, we are
personalizing skin health for all ages, genders, skin tones, and
skin types in more than 90 countries. We are committed to being
ever more mindful in how we conduct our business to positively
impact our communities and the planet. Find a local provider at
https://hydrafacial.com/find-a-provider/, and learn more at
beautyhealth.com or LinkedIn.
Forward-Looking Statements
Certain statements made in this release are “forward looking
statements” within the meaning of the “safe harbor” provisions of
the United States Private Securities Litigation Reform Act of 1995.
When used in this press release, the words “estimates,”
“projected,” “expects,” “anticipates,” “forecasts,” “plans,”
“intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,”
“propose” and variations of these words or similar expressions (or
the negative versions of such words or expressions) are intended to
identify forward-looking statements.
These forward-looking statements are not guarantees of future
performance, conditions, or results, and involve a number of known
and unknown risks, uncertainties, assumptions, and other important
factors, many of which are outside The Beauty Health Company’s
control, that could cause actual results or outcomes to differ
materially from those discussed in the forward-looking
statements.
Important factors, among others, that may affect actual results
or outcomes include The Beauty Health Company’s ability to execute
its business plan; the continued business relationship between The
Beauty Health Company and Sephora; the ability to attract, convert,
and keep consumers to the Hydrafacial brand; the utilization of the
Tmall store amongst consumers and providers and its ability to
drive business to providers; the ability to successfully operate
and execute its business plan in untapped market opportunities;
potential litigation involving The Beauty Health Company; changes
in applicable laws or regulations; and the possibility that The
Beauty Health Company may be adversely affected by other economic,
business, and/or competitive factors. The Beauty Health Company
does not undertake any obligation to update or revise any
forward-looking statements, whether because of new information,
future events, or otherwise, except as required by law.
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version on businesswire.com: https://www.businesswire.com/news/home/20231030600797/en/
Press: press@beautyhealth.com Investors: IR@beautyhealth.com
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