Amplitude Deepens Commitment to EMEA, Opens New Offices in London and Paris
May 05 2022 - 5:00AM
Business Wire
Alexa Lacroix joins as Vice President to expand
fast-growing EMEA South market
Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital
optimisation, today announced continued investment in Europe with
the opening of new and expanded offices in London and Paris and the
appointment of Alexa Lacroix as Vice President, EMEA South. As the
EU General Data Protection Regulation (GDPR) and other privacy laws
change how businesses interact with customer data, organisations
are increasingly looking for solutions that provide deep customer
insights without compromising their compliance duties. For
organisations who prioritise privacy, Amplitude not only provides
the #1 ranked product analytics solution, but one that is also
compliant with local data privacy standards. Amplitude’s growing
team and footprint will serve to meet its customers in more than 40
markets in EMEA and the continued rise in demand for first-party
product analytics in the region.
Alexa Lacroix to Lead Amplitude’s Growing EMEA South
Team
With more than 20 years of software sales experience, Lacroix
will lead the strategy and execution of Amplitude’s business in
France, Southern Europe, the Middle East, and Africa. Having led
teams at global brands like ServiceNow and Talentsoft, Lacroix is
skilled at driving international interest and demand. Reporting to
Daniel Bailey, Vice President of EMEA, Lacroix will be focused on
expanding Amplitude’s fast-growing EMEA South customer base, which
already includes brands like Bpifrance, Decathlon, Cafeyn, and
Ouicar. With 150% employee growth in France in the past two years,
Amplitude is extending its office space in the seventeenth district
of Paris.
“Throughout my career I have had the privilege of working at the
forefront of major technological revolutions, from the advent of
the mobile internet to the rise of digital transformation. Today,
we’re seeing another shift, as digital products go from supporting
the business to being the business,” said Lacroix. “Amplitude sits
at the centre of this trend, and it has a massive opportunity to
help companies in Europe accelerate their digital product
innovation. Between its fast-growing customer footprint and its
ambitious team in France and across the region, I couldn’t be more
excited to help Amplitude win the market.”
“We have a massive opportunity in EMEA to help local companies
create a competitive advantage by building better products that put
their customers at the centre. As we continue to scale our global
business, I am particularly excited to welcome Alexa Lacroix to
lead our EMEA South team, whose experience leading high-growth
teams at enterprise technology companies makes her an ideal fit for
this role,” said Bailey. “Alexa’s customer-centric approach and
commitment to fostering a strong company culture align perfectly
with our company values, and will help us build sustainable,
long-term growth in EMEA.”
Amplitude Opens New London Office
In the UK, Amplitude opened a new London office along Southwark
Bridge to support the team’s growth over the past two years.
Alongside members of the EMEA leadership team including Bailey,
locally-based team members will come in a few days a week to
connect in person, collaborate, and meet with customers and
partners. A key market for expansion in EMEA, the office will serve
as an innovation and engineering hub, becoming Amplitude’s first
engineering hub outside of North America. The team is tasked with
continuing to grow Amplitude’s presence in this key EMEA market,
which already includes local customer brands like ClearScore,
Mindful Chef, and Which.
Last year, Amplitude announced the opening of its EU data centre
in Frankfurt, Germany, an investment to better support its growing
EU customer base and the increasing number of companies investing
in digital products. Organisations can now experience the power of
Amplitude’s #1 ranked product analytics solution while storing
their customer data within the EU in adherence with local data
privacy standards.
“As our business grows, we need a solution that not only
provides fast, reliable, and self-serve data insights into our
customers’ behaviour, but also one that adheres to the highest
standards of security and data privacy compliance,” said Alexandre
Bernard, head of data at Cafeyn. “Working within Amplitude, we are
able to answer those complex questions quickly and share data
across teams to allow us to analyse our customer journeys, refine
our experimentation processes, and make business decisions that
drive our growth.”
Daniel Bailey, Alexa Lacroix and more members of the EMEA team
will be meeting with customers at Amplify 2022, the #1 product and
growth conference, taking place May 24-26, 2022 at the ARIA in Las
Vegas and broadcast live. Attendees will learn from the top product
and growth leaders, analytics experts, and digital executives from
Miro, SoFi, Udemy, Under Armour, Amplitude, and more. Register
today!
To learn more about Amplitude, request a custom demo here.
About Amplitude
Amplitude is the pioneer in digital optimisation software. More
than 1,700 customers, including Atlassian, Instacart, NBCUniversal,
Shopify, and Under Armour rely on Amplitude to help them innovate
faster and smarter by answering the strategic question: "How do our
digital products drive our business?" The Amplitude Digital
Optimisation System makes critical data accessible and actionable
to every team — unifying product, marketing, developers, and
executive teams around a new depth of customer understanding and
common visibility into what drives business outcomes. Amplitude is
the best-in-class product analytics solution, ranked #1 in G2’s
2022 Spring Report. Learn how to optimise your digital products and
business at amplitude.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220505005003/en/
Communications Darah Easton press@amplitude.com
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