Alkaline88® Adds 1-Liter to Approximately 6,000 Stores of Discount Retail Giant
July 20 2022 - 9:15AM
Business Wire
The Summer Pickup Is a Significant Boost to the
Brand’s National Retail Footprint
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the
“Company”), the country’s largest independent alkaline water
company and the Clean Beverage® company, announced today that over
6,000 stores of a Fortune 200 national discount retailer will carry
the Alkaline88® 1-liter this summer. This significantly increases
total nationwide distribution points for the Alkaline88® brand
within the Specialty Retail channel.
“Alkaline88® continues to earn shelf space in leading retailers
across the country,” says Frank Lazaran, President and CEO of The
Alkaline Water Company. “This summer, a national discount retail
giant is adding the Alkaline88 1-liter to over 6,000 stores in one
of their two popular dollar-friendly chains. The on-the-go,
single-serve 1-liter is a perfect product to introduce customers to
Deliciously Smooth™ Alkaline88 during the hot summer months.
“We’re already one of the fastest-growing top-ten brands in the
value-added water category and adding 6,000 more stores to our
retail footprint presents a tremendous opportunity to boost our
national brand presence, drive new sales, and attract new
Alkaline88 drinkers. This rollout also represents significant
progress toward our goal of entering over 10,000 new stores this
year. Since the start of Fiscal Year 2023, we’ve added over 8,400
new stores. In addition, we’ve added new SKUs in over 14,000
existing retail clients this year. We plan to share news of other
new clients and SKU expansions over the coming months.”
About The Alkaline Water Company:
The Alkaline Water Company is the Clean Beverage® company making
a difference in the water you drink and the world we share.
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE:
WTER) is headquartered in Scottsdale, Arizona. Its flagship
product, Alkaline88®, is a leading premier alkaline water brand
available in bulk and single-serve sizes along with eco-friendly
aluminum packaging options. With its innovative, state-of-the-art
proprietary electrolysis process, Alkaline88® delivers perfect 8.8
pH alkaline drinking water with trace minerals and electrolytes and
boasts our trademarked “Clean Beverage” label. In 2021, The
Alkaline Water Company was pleased to welcome Shaquille O’Neal to
its board of advisors and to serve as the celebrity brand
ambassador for Alkaline88®.
To purchase The Alkaline Water Company’s products online, visit
us at www.alkaline88.com.
To learn more about The Alkaline Water Company, please visit
www.thealkalinewaterco.com or connect with us on Facebook, Twitter,
Instagram, or LinkedIn.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.”
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations, or intentions regarding the future.
Such forward-looking statements include, among other things, that
adding 6,000 more stores to the Company’s retail footprint presents
a tremendous opportunity to boost the Company’s national brand
presence, drive new sales, and attract new Alkaline88 drinkers; and
the Company’s goal of entering over 10,000 new stores this
year.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s co-packing facilities can be
maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products; additional competitors selling alkaline water and
enhanced water products in bulk containers reducing the Company’s
sales; the fact that the Company does not own or operate any of its
production facilities and that co-packers may not renew current
agreements and/or not satisfy increased production quotas; the fact
that the Company has a limited number of suppliers of its unique
bulk bottles; the potential for supply-chain interruption due to
factors beyond the Company’s control; the fact that there may be a
recall of products due to unintended contamination; the inherent
uncertainties associated with operating as an early stage company;
changes in customer demand and the fact that consumers may not
embrace enhanced water products as expected or at all; the extent
to which the Company is successful in gaining new long-term
relationships with new retailers and retaining existing
relationships with retailers; the Company’s ability to raise the
additional funding that it will need to continue to pursue its
business, planned capital expansion and sales activity; and
competition in the industry in which the Company operates and
market conditions. These forward-looking statements are made as of
the date of this news release, and the Company assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those projected in
the forward-looking statements, except as required by applicable
law, including the securities laws of the United States and Canada.
Although the Company believes that any beliefs, plans,
expectations, and intentions contained in this news release are
reasonable, there can be no assurance that any such beliefs, plans,
expectations, or intentions will prove to be accurate. Readers
should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in the reports
and other documents the Company files with the SEC, available at
www.sec.gov, and on the SEDAR, available at www.sedar.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220720005241/en/
The Alkaline Water Company Inc. Jeff Wright Director of
Investor Relations 866-242-0240
investors@thealkalinewaterco.com
Media Jessica Starman 888-461-2233
jessica@elev8newmedia.com
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