The Alkaline Water Company’s East Coast Expansion Continues Through Enhanced Retail Distribution with Publix
January 08 2019 - 8:00AM
The Alkaline Water Company Inc. (NASDAQ and TSXV: WTER),
a leading producer of premium bottled alkaline drinking water sold
under the brand name Alkaline88®, today announced that Publix Super
Markets Inc., the 10th-largest-volume supermarket chain in the
country with a significant East Coast presence, has begun to sell
Alkaline88® in the 1-liter size in over 1,100 stores. This
product offering is in addition to the Alkaline88® 1-gallon
size already available in stores.
“We are excited to introduce our most popular
single serving size in over 1,100 Publix stores across the East
Coast. This product expansion demonstrates the success Publix has
seen with our 1-gallon size over the past year,” stated Richard A.
Wright, President and CEO of The Alkaline Water Company Inc. “It is
truly an honor to expand our brand within a retailer as respected
as Publix, who was recently named Americas Favorite Grocery Store
and is one of the top regional retailers in the East Coast. This is
a great opportunity for us to continue to expand our national brand
footprint and awareness, further accelerating our aggressive
growth. We look forward to providing our customers greater choice
within our product offering and pursuing additional opportunities
as we kick off our fiscal fourth quarter,” concluded Mr.
Wright.
About Publix
Publix, with headquarters in Lakeland, Florida, is
the 10th-largest-volume supermarket chain in the country and ranked
#87 on the Fortune 500. The chain employs over 191,000 people with
1,146 store locations across the Southeast, and had total retail
sales of $34 billion in 2016. It was recently named Retailer of the
Year by Store Brands Magazine (2017) and was recognized
by Fortune Magazine as one of the most admired companies
for the 23rd year in a row (1994-2017). Publix is a mission-driven
company striving to be the premier quality food retailer in the
world. For more information
visit http://corporate.publix.com/.
About The Alkaline Water Company
Inc.
The Alkaline Water Company Inc. (NASDAQ and
TSXV: WTER) is a leading producer of premium bottled alkaline
drinking water sold under the brand name Alkaline88®. With its
innovative, state-of-the-art, proprietary electrolysis process, the
Company produces healthy, all-natural and great-tasting alkaline
water for a balanced lifestyle. Founded in 2012, the Company is
headquartered in Scottsdale, Arizona, and focuses on national
distribution and marketing for retail sale of Alkaline88®, one of
the fastest growing premium bottled water brands on the market. To
learn more about The Alkaline Water Company, please
visit: www.thealkalinewaterco.com or connect on Facebook,
Twitter, Instagram or LinkedIn.
About Alkaline Water Products
Alkaline88® is a premier 8.8 pH-balanced
bottled alkaline drinking water, enhanced with Himalayan Pink Rock
Salt, and the #1 selling bulk alkaline water in the United States.
The product offers consumers the unique opportunity to purchase
alkaline water in conveniently packaged 500-milliliter,
700-milliliter, 1-liter, 1.5-liter, 3-liter and 1-gallon sizes.
Alkaline88® is available in over 47,500 retailers in all 50
states, including national retailers such as Safeway/Albertsons,
Walmart, Kroger, CVS, and other top regional and local supermarket
chains. To find a retailer near you
visit: http://thealkalinewaterco.com/about-us/locations/
Notice Regarding Forward-Looking
Statements
This news release contains "forward-looking
statements." Statements in this news release that are not purely
historical are forward-looking statements and include any
statements regarding beliefs, plans, expectations or intentions
regarding the future. Such forward-looking statements include,
among other things, the following: this is a great opportunity for
the Company to continue to expand its national brand footprint and
awareness, further accelerating its aggressive growth; and the
Company looks forward to providing its customers greater choice
within its product offering and pursuing additional opportunities
as the Company kicks off is fiscal fourth quarter.
The material assumptions supporting these
forward-looking statements include, among others, that the demand
for the Company's products will continue to significantly grow;
that the past production capacity of the Company’s co-packing
facilities can be maintained or increased; that the Company will
receive all necessary regulatory approvals for the production and
sale of CBD/hemp-infused water that there will be increased
production capacity through implementation of new production
facilities, new co-packers and new technology; that there will be
an increase in number of products available for sale to retailers
and consumers; that there will be an expansion in geographical
areas by national retailers carrying the Company’s products; that
there will be an expansion into new national and regional grocery
retailers; that there will not be interruptions on production of
the Company’s products; that there will not be a recall of products
due to unintended contamination or other adverse events relating to
the Company’s products; and that the Company will be able to obtain
additional capital to meet the Company's growing demand and satisfy
the capital expenditure requirements needed to increase production
and support sales activity. Actual results could differ from those
projected in any forward-looking statements due to numerous
factors. Such factors include, among others, governmental
regulations being implemented regarding the production and sale of
alkaline water or any other products, including products containing
CBD/hemp; the fact that consumers may not embrace and purchase any
of the Company’s infused water products; the fact that the Company
may not receive approval for any of its CBD infused products; the
fact that even though the Farm Bill was passed into law, the
Company may not receive approval from state and local regulatory
bodies, the US Drug Association or the FDA for its CBD/hemp-infused
products; additional competitors selling alkaline water and
enhanced water products in bulk containers reducing the Company’s
sales; the fact that the Company does not own or operate any of its
production facilities and that co-packers may not renew current
agreements and/or not satisfy increased production quotas; that
fact that the Company has a limited number of suppliers of its
unique bulk bottles; the potential for supply chain interruption
due to factors beyond the Company’s control; the fact that there
may be a recall of products due to unintended contamination; the
inherent uncertainties associated with operating as an early stage
company; changes in customer demand and the fact consumers may not
embrace enhanced water products as expected or at all; the extent
to which the Company is successful in gaining new long-term
relationships with new retailers and retaining existing
relationships with retailers; the Company’s ability to raise the
additional funding that it will need to continue to pursue its
business, planned capital expansion and sales activity; competition
in the industry in which the Company operates and market
conditions. These forward-looking statements are made as of the
date of this news release, and the Company assumes no obligation to
update the forward-looking statements, or to update the reasons why
actual results could differ from those projected in the
forward-looking statements, except as required by applicable law,
including the securities laws of the United States and Canada.
Although the Company believes that any beliefs, plans, expectations
and intentions contained in this news release are reasonable, there
can be no assurance that any such beliefs, plans, expectations or
intentions will prove to be accurate. Readers should consult all of
the information set forth herein and should also refer to the risk
factors disclosure outlined in the reports and other documents the
Company files with the SEC, available at www.sec.gov, and on the
SEDAR, available at www.sedar.com.
The Alkaline Water Company
Inc.
Richard A. Wright President and CEO 480-656-2423
investors@thealkalinewaterco.com
Media
Elizabeth Van EveryBurson Cohn &
Wolfe212-614-3881Elizabeth.vanevery@bcw-global.com
Neither TSX Venture Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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