Focus Media and AirMedia Group Benefit From Growing Audiences
November 23 2011 - 8:16AM
Marketwired
The advertisement business in China continues to be a strong growth
story. Chinese advertisers spent approximately $33 billion on
advertising last year, and that number is expected to nearly double
by 2014. The Bedford Report examines the outlook for companies in
the Advertising Industry and provides stock research on Focus Media
Holding Limited (NASDAQ: FMCN) and AirMedia Group Inc. (NASDAQ:
AMCN). Access to the full company reports can be found at:
www.paragonreport.com/FMCN
www.paragonreport.com/AMCN
Earlier this year The World Federation of Advertisers announced
the launch of the first joint China advertising self-regulation
code. Adopted by the China Association of National Advertisers
(CANA), the China Advertising Association and the China Advertising
Association of Commerce, this marks the first set of ethical
standards for the entire marketing industry in China.
The code demands that all brand communications be legal, decent,
honest and truthful, that brands apply established principles of
fair competition and recognize the special care required in
marketing to children and young people.
The Bedford Report releases investment research on the
Advertising Industry so investors can stay ahead of the crowd and
make the best investment decisions to maximize their returns. Take
a few minutes to register with us free at www.bedfordreport.com and
get exclusive access to our numerous analyst reports and industry
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AirMedia Group has exclusive advertising rights at 38 Chinese
airports including 26 out of the 30-largest airports in China. AMCN
also controls the advertising in thousands of in-seat screens on
many Chinese airlines, such as China Eastern.
Focus Media places digital screens in high-rise elevators. The
digital screens are loaded with commercials and enjoy a captive
audience for the elevator ride. CEO Jason Jiang said in the
company's third quarter earnings report that he expects advertising
demand will "continue to be healthy and robust" for the rest of the
year and 2012, driven by domestic consumption growth in China. Net
income in the three months to Sept. 30 came to $62.2 million, or 44
cents per American Depositary Share, compared to $112.7 million, or
76 cents per ADS, a year ago.
Unfortunately for Focus Media, the company is now the latest
target of the infamous short-selling research firm Muddy Waters
LLC. Muddy Waters is accusing Focus Media of fraudulently
overstating the number of screens in its liquid-crystal-display
network and significantly and deliberately overpaying for
acquisitions.
The Bedford Report provides Analyst Research focused on equities
that offer growth opportunities, value, and strong potential
return. We strive to provide the most up-to-date market activities.
We constantly create research reports and newsletters for our
members. The Bedford Report has not been compensated by any of the
above-mentioned publicly traded companies. The Bedford Report is
compensated by other third party organizations for advertising
services. We act as an independent research portal and are aware
that all investment entails inherent risks. Please view the full
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