KNUTSFORD, England, January 26,
2011 /PRNewswire/ -- IFE Services, one of the world's
leading in-flight entertainment (IFE) providers, today announced
the formation of a strategic alliance with AirMedia Group of
China.
AirMedia has distribution rights to a wide and diverse range of
Chinese entertainment content, including movies and TV programmes.
The company also operates the largest digital media network in
China dedicated to air travel
advertising, operating screens in 37 major airports and selling
advertisements on routes operated by 9 airlines, including the 3
largest in China.
IFE Services has been supplying in-flight entertainment services
to airlines for two decades and has excellent relationships with
all of the Hollywood studios and
over 250 content suppliers globally. The company's client base
currently includes over 45 airlines across all regions.
Under the agreement, IFE Services and AirMedia will pool content
resources when appropriate and work closely together to provide
airlines in China and the rest of
the world with innovative and original in-flight entertainment that
their passengers will enjoy.
"This is a very exciting alliance for IFE Services as we
continue to grow our business in China and further afield," said Andy McEwan, Managing Director of IFE Services.
"AirMedia is a very impressive company with a market leading
presence within the Chinese airline industry. We're highly
confident that this partnership will greatly benefit both
parties."
"AirMedia wishes to bring original Chinese entertainment content
to air travellers around the world. Through this partnership with
IFE Services, global air travellers will have an opportunity to
know more about Chinese culture and enjoy outstanding Chinese
entertainment content," said Herman
Guo, CEO of AirMedia Group Inc. "AirMedia also wishes to
take in-flight entertainment in China to a new level through this
cooperation."
For more information about IFE Services visit:
http://www.ifeservices.com
For more information about AirMedia Group visit:
http://ir.airmedia.net.cn
About AirMedia Group Inc
AirMedia Group Inc. (Nasdaq: AMCN) is a leading operator of
out-of-home advertising platforms in China targeting mid-to-high-end consumers. It
operates the largest digital media network in China dedicated to air travel advertising.
AirMedia operates digital TV screens in 37 major airports,
including 25 of the 30 largest airports in China. The company also operates digital
frames in 33 major airports, including the 15 largest airports in
China. In addition, AirMedia sells
advertisements on routes operated by 9 airlines, including the 3
largest airlines in China. In
selected major airports, AirMedia also operates traditional media
platforms such as billboards and light boxes and other digital
media such as mega LED screens.
In addition, AirMedia has obtained exclusive contractual
concession rights until the end of 2014 to develop and operate
outdoor advertising platforms at Sinopec's service stations located
throughout China.
About IFE Services
IFE Services is a leading provider of passenger entertainment
solutions to the travel industry. Its focus on quality and
innovation is supported by a strong commitment to customer service
and investment in the latest systems and technologies.
IFE Services supplies a full range of services to enable its
clients to provide a first class entertainment experience to
passengers. They include movies, TV programmes, audio, games, sleep
and relaxation applications, safety and destination videos,
on-board publications, hand-held entertainment systems and AVOD
management.
IFE Services works with a broad client-base worldwide of 50
airlines and cruise ship operators. The company's headquarters are
in Cheshire, UK with regional
offices located in Madrid,
Singapore, Miami and Lake
Forest, California.
IFE Services is a privately owned company and part of the Travel
Entertainment Group.
Web: http://www.ifeservices.com