Intel and AirMedia Cooperate to Deploy Next-Generation Digital Signage Solutions
July 28 2009 - 5:30AM
PR Newswire (US)
BEIJING, July 28 /PRNewswire-Asia-FirstCall/ -- Intel China Ltd., a
subsidiary of Intel (NASDAQ:INTC), the world leader in silicon
innovation, and AirMedia Group Inc. (NASDAQ:AMCN) (AirMedia), a
leading operator of out-of-home advertising platforms in China
targeting mid-to-high-end consumers, today announced that they have
entered into a strategic collaboration on innovative,
next-generation digital signage solutions. AirMedia will install
next-generation digital signage appliances on several hundred
digital frames at Terminal 3 of the Beijing Capital International
Airport, followed by wider installation in airports throughout
China. Herman Man Guo, chairman and CEO of AirMedia, commented,
"Installing next-generation digital signage appliances powered by
Intel Mobile GM45 Express Chipset will significantly enhance the
ability of AirMedia's digital frames to display more innovative and
diversified advertising formats such as flash and video. Our
collaboration with Intel will bring better advertising performance
and a more attractive media platform to fulfill the rapidly
evolving needs of advertisers, and eventually help us improve our
competitive advantages." Mr. Joe Jensen, General Manager of
Embedded Computing Division for the Embedded and Communications
Group, Intel Corporation stated, "This collaboration with AirMedia
marks an exciting moment in the development of commercial digital
signage solutions. Intel-powered digital signage appliances offer
improved connectivity and can process visual information much
faster. The collaboration will create value for both companies and
bring cutting edge technology and products to digital signage in
the advertising market." About Intel Intel (NASDAQ:INTC), the world
leader in silicon innovation, develops technologies, products and
initiatives to continually advance how people work and live.
Additional information about Intel is available at
http://www.intel.com/pressroom and http://blogs.intel.com/ . About
AirMedia Group Inc. AirMedia Group Inc. (NASDAQ:AMCN) is a leading
operator of out-of-home advertising platforms in China targeting
mid-to-high-end consumers. AirMedia operates the largest digital
media network in China dedicated to air travel advertising.
AirMedia operates digital TV screens in 41 major airports,
including all of the 30 largest airports in China. AirMedia also
operates digital frames in 25 major airports. In addition, AirMedia
sell advertisements on the routes operated by 12 airlines,
including the three largest airlines in China. In select major
airports, AirMedia also operates traditional media platforms, such
as billboards, light boxes, and other digital media, such as mega
LED screens. In addition, AirMedia has obtained exclusive
contractual concession rights until the end of 2014 to develop and
operate outdoor advertising platforms at Sinopec's service stations
located throughout China. AirMedia plans to install its advertising
platforms in at least 3,500 service stations in major cities
throughout China by the end of 2011, and in at least 8,000 service
stations by the end of 2014. For more information about AirMedia,
please visit http://www.airmedia.net.cn/ . Safe Harbor Statement
This announcement contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expect," "anticipate," "future," "intend," "plan,"
"believe," "estimate," "confident" and similar statements. Among
other things, the quotations from management in this announcement,
as well as AirMedia Group Inc.'s strategic and operational plans,
contain forward-looking statements. AirMedia may also make written
or oral forward-looking statements in its periodic reports to the
U.S. Securities and Exchange Commission on Forms 20-F and 6-K,
etc., in its annual report to shareholders, in press releases and
other written materials and in oral statements made by its
officers, directors or employees to third parties. Statements that
are not historical facts, including statements about AirMedia's
beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and
uncertainties. A number of important factors could cause actual
results to differ materially from those contained in any
forward-looking statement. Potential risks and uncertainties
include, but are not limited to, if advertisers or the viewing
public do not accept, or lose interest in, our air travel
advertising network, we may be unable to generate sufficient cash
flow from our operating activities and our prospects and results of
operations could be negatively affected; we derive substantially
all of our revenues from the provision of air travel advertising
services, and recent slowdown in the air travel advertising
industry in China may materially and adversely affect our revenues
and results of operation; our strategy of expanding our advertising
network by expanding into traditional media and building new media
platforms may not succeed, and our failure to do so could
materially reduce the attractiveness of our network and harm our
business, reputation and results of operations; if our customers
reduce their advertising spending due to an economic downturn in
China and/or elsewhere or for any other reason, our revenues and
results of operations may be materially and adversely affected; if
we are unable to retain existing concession rights contracts or
obtain new concession rights contracts on commercially advantageous
terms that allow us to operate our advertising platforms, we may be
unable to maintain or expand our network coverage and our business
and prospects may be harmed; a significant portion of our revenues
has been derived from the five largest airports and three largest
airlines in China, and if any of these airports or airlines
experiences a material business disruption, our ability to generate
revenues and our results of operations would be materially and
adversely affected; AirMedia's limited operating history makes it
difficult to evaluate our future prospects and results of
operations; and other risks outlined in AirMedia's filings with the
U.S. Securities and Exchange Commission. AirMedia does not
undertake any obligation to update any forward-looking statement,
except as required under applicable law. For more information,
please contact: Investor Contact: Raymond Huang Investor Relations
Director AirMedia Group, Inc. Tel: +86-10-8460-8678 Email: Cynthia
He Brunswick Group Tel: +86-10-6566-2256 Email: DATASOURCE:
AirMedia Group, Inc. CONTACT: Investor Contact: Raymond Huang,
Investor Relations Director, AirMedia Group, Inc.,
+86-10-8460-8678, or ; Cynthia He, Brunswick Group,
+86-10-6566-2256, or Web site: http://www.intel.com/pressroom
http://blogs.intel.com/ http://www.airmedia.net.cn/
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