AgroFresh Announces that Vertically Integrated Global Produce Leader Camposol will Adopt VitaFresh™ Botanicals Coatings to ...
March 16 2021 - 8:00AM
AgroFresh Solutions, Inc., a global leader in produce
freshness solutions, today announced that Peruvian produce leader
Camposol has decided to adopt the company’s
VitaFresh™ Botanicals plant-based, edible coatings to increase
the shelf life of ripened avocados commercialized in Europe, the
United States and China.
VitaFresh Botanicals is
a proprietary, plant-based portfolio
of solutions for a wide variety of crops including
avocados, citrus and mangos. Its coating range utilize
“anti-thirst” technology to boost the skin’s natural
protection, creating a “double skin” membrane that reduces
dehydration, maintains weight and locks in produce freshness
throughout the supply chain.
Camposol, a leading vertically integrated global produce grower,
exporter and marketer, will utilize AgroFresh’s VitaFresh
Botanicals to help expand and grow their business with European,
American and Chinese retailers, taking a consumer-marketing
end-user perspective. Camposol’s ripenend avocados coated with
VitaFresh Botanicals gives retailers a much stronger opportunity to
market the best quality produce and increase consumer satisfaction,
while reducing food waste and increasing profit potential. By using
the VitaFresh Botanicals coatings, Camposol’s ripened avocados will
have an added two to four days of extended shelf life after
arriving at retail locations (versus uncoated avocados), which will
help to reduce retail food waste and potentially generate up to
200% retailer ROI.
“This new strategic relationship represents another step forward
in AgroFresh’s decades-long commitment to providing
innovative solutions to help our customers extend produce shelf
life, and deliver superior eating experiences to consumers,” said
AgroFresh CEO Jordi Ferre. “It also represents a major step in our
diversification efforts. By using AgroFresh’s VitaFresh Botanicals
coatings, Camposol can extend the shelf life of its ripened
avocados, improve produce quality throughout their supply chain,
and enable retailers to sell more great tasting, ready-to-buy and
ready-to-eat avocados,” said Ferre.
“After evaluating multiple options on the market and conducting
extensive trials, we chose AgroFresh and VitaFresh Botanicals
because of their ability to achieve the technical performance and
efficacy that we needed,” said José Antonio Gómez Bazán - Managing
Director, Camposol International. “What’s more, as a global
company, AgroFresh can support our global expansion and offer the
post-harvest expertise and in-depth technical and R&D support
that we need to attain our business objectives.”
For easy application of the coatings, Camposol will install
AgroFresh’s Control-Tec™ Applicator equipment in their European and
U.S. facilities, with plans to add equipment in China.
VitaFresh Botanicals coatings are
sustainable and created using certified ISO 14001
“environmental management system” standards.
AgroFresh’s vision is to be the guardian of the world’s fresh
produce, and the company is proud to be a member of GLOBALG.A.P.,
an organization that promotes safe, responsible, and transparent
farming for a sustainable future. With VitaFresh Botanicals,
AgroFresh offers “Natural-Powered Life Extension for Fruit,”
creating new opportunities for retailers and helping to influence
consumers’ enjoyment of fresh, tasty produce.
About AgroFresh AgroFresh (Nasdaq:
AGFS) is an AgTech innovator and global leader with a mission to
prevent food loss/waste and conserve the planet’s resources by
providing a range of science-based solutions, data-driven digital
technologies and high-touch customer services. AgroFresh supports
growers, packers and retailers with solutions across the food
supply chain to enhance the quality and extend the shelf life of
fresh produce. The AgroFresh organization has 40 years of
post-harvest experience across a broad range of crops, including
revolutionizing the apple industry with the SmartFresh™ Quality
System for more than 20 years. This is powered by a comprehensive
portfolio that includes plant-based coatings, equipment and
proprietary solutions that help improve the freshness supply chain
from harvest to the home. Visit agrofresh.com to learn more.
About CamposolCamposol, the leading
agro-industrial company in Peru, is a multinational produce grower
and marketer that provides families around the world with fresh and
healthy food. The innovative company is involved in the harvest,
processing and marketing of high quality agricultural products such
as avocados, blueberries, grapes, mangoes and mandarins, among
others. Camposol has customers in more than 40 countries and
trusting relationships with the main supermarkets worldwide;
operations in Peru, Colombia, Uruguay, Chile and Mexico; and
commercial offices in the United States, Europe, and Asia. Camposol
is a vertically integrated company that is committed to supporting
sustainable development through social and environmental
responsibility policies and projects. Visit www.camposol.com.pe to
learn more.
Michael Wolfe - Media RelationsICR Inc.
Michael.Wolfe@icrinc.com
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