FC Bayern and Adobe Partner to Redefine Fan Experiences
August 03 2022 - 2:27AM
Business Wire
FC Bayern adopts Adobe Experience Cloud, Adobe Real-Time CDP,
Adobe Document Cloud and Adobe Acrobat Sign to drive digital
transformation of fan experiences
Today, Adobe (Nasdaq:ADBE) and FC Bayern, one of the world’s
most historic and successful football clubs, announced a multi-year
partnership to power the club’s digital transformation. The
partnership will bring new, personalized experiences to its
millions of current and future global fans – both on and offline –
while driving greater efficiency and more sustainable business
practices through Adobe’s enterprise solutions.
With a rapidly growing global fanbase, FC Bayern is passionate
about connecting fans to their favorite club in new ways. Adobe’s
technology will provide FC Bayern the ability to better understand
its fans to create more engaging and individualized sports
experiences.
Adobe Experience Cloud, including
Adobe’s customer data platform, will
help FC Bayern create fan profiles to better understand how
supporters engage with the brand and ensure they enjoy a more
personal relationship with their favorite teams. This means the
overall matchday experience will be enhanced for fans, giving
supporters real-time notifications at their fingertips including
merchandising discounts, video content and last-minute ticket
availability.
With more digital experiences across platforms, channels and
devices, FC Bayern fans will never miss a moment whether they are
at the arena, on the go or in the comfort of their home. For
example, when a goal is scored fans will receive content on their
preferred channel to celebrate the moment in real time, as well as
post-match video commentary and highlights.
FC Bayern will also use Adobe Document Cloud, including Adobe
Acrobat Sign, to digitize collaboration with fans, employees and
partners. With Document Cloud, activities like signing up for
memberships or executing player agreements will be quick and
secure, while reducing environmental impact.
“Today’s FC Bayern fan is digitally savvy and craves new ways to
get closer to our club and players, which is why we aim to create
sustainable and lasting interactions that bring matchday excitement
to our millions of passionate fans across the world,” said Oliver
Kahn, CEO of FC Bayern. “We’re investing in a long-term digital
strategy with Adobe’s breadth of enterprise applications at the
core of our technology, to deepen how our fans engage with the club
and to inspire the next generation of fans for years to come.”
“FC Bayern has millions of fans around the world, and they are
at the forefront of revolutionizing fan experiences,” said Anil
Chakravarthy, president of Digital Experience Business at Adobe.
“With this partnership, FC Bayern will create more personalized
experiences to enable fans to celebrate the passion and heart of
the club wherever they may be.”
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
About FC Bayern
FC Bayern is the most successful football club in Germany. The
record German champions are also one of Europe's top clubs, having
won numerous international honours. For more information, visit
https://fcbayern.com.
© 2022 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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Public relations contact Emma Wilkinson Adobe +44 7825
190982 emmaw@adobe.com
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