PrimeHoldings.com and Briza Technologies Sign Agreement With Tele Celular Sul Participacoes S.A. to Use Briza Technologies' Short Message Servicing (SMS) Solutions to Recharge Prepaid Mobile Telephones SALT LAKE CITY, March 16 /PRNewswire-FirstCall/-- PrimeHoldings.com, Inc. (BULLETIN BOARD: PRIM.PK) , a diversified holding company with early-mover initiatives in the telecommunications, wireless auction and proprietary restaurant and hospitality software industries, today announced that Briza Technologies, Inc., which is being acquired by PrimeHoldings.com, has signed an agreement with Tele Celular Sul Participacoes S.A. to use Briza's SMS payment solutions to recharge pre-paid mobile telephones in Brazil. Briza Technologies, a Hillsborough, NJ based corporation whose primary business is the designing, manufacturing and marketing of wireless credit card payment solutions and Internet security devices, is being acquired by PrimeHoldings.com, Inc. Tele Celular Sul Participacoes S.A., a Brazilian digital cellular telephone company (NYSE:TSU), has a market cap of $491.23 million and had gross revenues of $347.52 million in 2003. "The signing of this definitive agreement with Tele Celular Sul to recharge pre-paid mobile telephones in Brazil is a major step for Briza. By the terms of the agreement, Briza will build its own distribution channels, and will receive commissions on each cellular telephone recharge and will also receive commissions for recharges sold within Tele Celular Sul's existing distribution network using our solutions," said Ivan Silva, Briza's President and CEO. "This means that we can roll out Briza's technology and generate immediate revenues, with a longer term view to the larger potential of Brazil's 47 million prepaid cellular telephone customers," said Thomas Aliprandi, PrimeHoldings.Com's CEO. "Once Briza's SMS payments solution technology is fully implemented and functioning at its highest qualitative capacity with Tele Celular Sul, our platform will have the capacity to handle other multi-dimensional payments solutions for a diverse variety of clients, including banks, nationwide in Brazil and across all of Latin America," said Silva. Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking information is inherently subject torisks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include, but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements. DATASOURCE: PrimeHoldings.com, Inc. CONTACT: Tom Aliprandi of PrimeHoldings.com, +1-801-755-6859, Web site: http://primeholdings.com/

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