CannabisNewsWire
Editorial Coverage: As the cannabis industry matures and is
again heating up — a recent
eye-popping report by Data Bridge Market Research projects that
the global legal marijuana market will explode to more than $90
billion by 2027. Companies operating in the sector are looking to
capitalize on opportunities the multibillion-dollar space offers.
Recognizing the often submarginal quality of available product as
well as high cost of development and land acquisition, Pac
Roots Cannabis Corp. (CSE: PACR) (PACR
Profile) utilizes state-of-the-art genetics to ensure
premium-quality products. Using science and key strategic
partnerships, Pac Roots intends to eliminate the quality and cost
barriers to success and carve what could be profitable niche in a
booming market. Canopy Growth
Corporation (NYSE: CGC)
continues expansion of its Canadian operations while
Cronos Group
Inc. (NASDAQ: CRON) has
officially entered the Israeli medical cannabis market with the
sale of its dried flower products. Aphria
Inc. (NASDAQ: APHA) has also
entered the Israeli market with its recently announced supply
agreement with Canndoc, and Organigram
Holdings Inc. (NASDAQ: OGI) has
launched Trailblazer Snax, the largest cannabis-infused chocolate
bar in Canada.
- Pac Roots has unlimited access to one of Canada's largest live,
genetic cannabis library with more than 350 lab-tested,
field-tested cultivars.
- High-quality flowers are essential to the process of producing
high-quality cannabis products.
- PACR focuses its cultivation operations on the best outdoor
growing climates in Canada.
Click here to view the
custom infographic of the Pac Roots Cannabis Corp. (CSE:
PACR) editorial.
The Quest for Quality
Common sense dictates that high-quality flowers are essential to
the process of producing high-quality cannabis products. Yet as
demand for these products has spiked and more companies have
entered the burgeoning space, cannabis genetics may actually be
slipping as competitors scramble for market share.
Pac Roots
Cannabis Corp. (CSE: PACR) is dedicated to delivering the
finest cannabis genetics to its consumers, preserving the
excellence of its carefully cultivated elite strains while also
working to introduce superior new strains. While some companies may
strive to be the largest cannabis grower, Pac Roots believes that
the quality of the product is paramount. With demand for premium
products at an all-time high, Pac Roots appears to be ideally
positioned as a leader in the premium-cannabis space.
The company achieves this commitment to excellence in part
through its strategic licensing
agreement with Phenome One Corp, which gives Pac Roots complete
access to one of Canada's largest live, genetic cannabis library
with lab and field-tested, selectively bred cultivars. Pac Roots
utilizes the cultivars in the Phenome library to grow, breed and
clone its own unique brands. Through careful breeding and
cultivation, Pac Roots offers everything from CBD-dominant plants
with rare terpene profiles and soaring 30%-plus THC giants to West
Coast outdoor, botrytis-resistant plants.
Pac Roots and Phenome One are developing elite strains with
multiple beneficial characteristics. The impressive catalog
consists of more than 350 tested cultivars; approximately 50 are in
the super-elite category. The goal for the partnership is to offer
the highest-quality cultivars that have been proven and stress
tested under variable commercial conditions to provide the utmost
resilience. The two companies share a dedication to delivering rich
THC and CBD cultivars with unique terpene profiles while continuing
to attain industry-leading GPW yield.
Optimized Farming Systems
Superior genetics isn’t the only key to cultivating quality
cannabis. Optimized farming systems are essential in the quest for
quality product. Pac Roots works closely with carefully selected
partners to optimize cultivation through unique, proprietary
methods, including the following essential aspects:
- Nutrients are custom formulated from raw salts for specific
cultivars.
- Systematic planting of young, hardy cultivars, measuring up to
18 inches, which provides maximum opportunity for growth and
resilience.
- Row compaction and mowing for weed control, enabling a selected
harvest
- Complex irrigation systems with direct-nutrient and
spring-water delivery to each plant site.
In addition to following a tested and refined cultivation
process, the company carefully chooses its cultivation sites,
focuses its operations on the best outdoor growing climates in
Canada, including the South Okanagan Valley and the Fraser Valley
Regional District.
Cultivation on the Golden Mile
Known as the Golden Mile and now referred to as the Napa Valley
of the North, the South Okanagan Valley in British Columbia is the
site of Rock Creek Farms, a 100-acre, premium-hemp, joint venture
that Pac Roots started in May 2020 after receiving its hemp
cultivation license from Health Canada.
Planting began in mid-June; approximately 130,000 premium-hemp
CBD seedlings, which had been sown a month earlier in greenhouses
to ensure optimal growth and minimize environmental impact, were
systematically planted across two 50-acre parcels. With harvesting
expected to begin in October, the hemp plantation crop is forecast
to be between 500,000 and 700,00 pounds of biomass; 100% of that
yield is already under contract with a processor at fair market
value.
“It has been a busy for months since listing on the CSE in early
May 2020,” said Pac Roots CEO
Patrick Elliott. “We are proud to have a healthy crop and
remain bullish on delivering a premium, high-yielding product to
our customer. In early 2020, we had a goal of becoming a revenue
generator in 2020 as market appetite was evolving towards a cash
flow scenario and realizing on projected forecasts as paramount to
survival in this industry. We are privileged to be involved
with our strategic partners at Rock Creeks Farms, Phenome One and
Speakeasy Cannabis Club as a production scenario in our first year
of operation would not have been possible without the generous
leasing of land, equipment, licenses, infrastructure, genetics,
operations team, management and expertise to round off the joint
venture.”
Pristine Property in Fraser Valley
In addition, the company is slated to soon complete a share purchase agreement of 250 acres of prestigious
land in the Fraser Valley Regional District ("FVRD") of British
Columbia. The agreement, made with 1088070 BC. Ltd. outlines Pac
Roots plans to acquire all of the issued and outstanding shares of
1088, which owned nine parcels of pristine property in FVRD, one of
the most productive and intensively farmed areas in Canada. The
area offers high-quality soil, favorable climate, water and a local
market of 2.5 million people. Agriculture in this region yields an
annual economic value of more than $3 billion.
“The addition of such a substantial package of land to our
portfolio is a major step for Pac Roots,” said Elliott. “We are
pleased to have the opportunity to add significant acreage with an
acquisitional cost base of $9,600 per acre. This land has no zoning
restrictions and is not situated within the Agricultural land
reserve, which provides for infinite development
possibilities.”
The acquisition of the 250 FVRD acres combined with the 100-acre
hemp joint venture in Rock Creek, along with the company’s plans
for an indoor cultivation facility in Lake Country, British
Columbia, demonstrates a long pipeline of development projects for
Pac Roots. Through these recent achievements, the growing company
is confirming its ability to optimize cultivation with seasoned
expertise. Its commitment to maximizing yield while lowering
production costs seems evident throughout Pac Roots’ strategic
growth plan.
With demand for high-quality cannabis products only expected to
increase as large-scale growers appear unable to deliver a
premium-grade flower, Pac Roots appears to have firmly established
its commitment to offering the finest crops available and
developing the future of genetics. “Preserving the excellence of
our elite strains while introducing the highest quality of new
strains to the public is our passion,” the company’s website
declares, and its recent activity in the cannabis market looks to
support that mission.
Becoming Cannabis Players
Unique in its approach and commitment to quality, Pac Roots
isn’t the only company vying for market share in the flourishing
cannabis sector.
Canopy Growth
Corporation (NYSE: CGC) expanded operations into Alberta, opening 10 retail
stores under the Tokyo Smoke and Tweed brands. This announcement
marks CGC’s commitment to national retail expansion and added
consumer engagement opportunities across Canada. Canopy’s
retail expansion into Alberta brings the number of Tokyo Smoke and
Tweed retail cannabis stores in Western Canada — Manitoba and
Saskatchewan — to 29, while increasing Canopy’s retail
banners across the entire country to a total of 50. More are
planned in the coming months.
Cronos Group
Inc. (NASDAQ: CRON) is expanding as well. The company
officially entered the Israeli
medical cannabis market with the sale of Peace
Naturals-branded, dried-flower products to medical patients. “In
the second quarter of 2020, we continued our progress despite
unprecedented shifts in our industry and the global economy,” said
Cronos Group CEO Mike Gorenstein. “During these extraordinary
times, it is very encouraging to see that we are making progress
against our strategy across our global footprint," said Mike
Gorenstein, CEO of Cronos Group.
With the announcement of its supply agreement
with Canndoc, one of Israel’s largest and most established
medical cannabis producers, Aphria
Inc. (NASDAQ: APHA) is now
positioned within two of the largest cannabis markets outside of
Canada. Under the terms of the agreement, Aphria will supply
Canndoc with dried bulk flower over a two-year period, with options
to extend for additional terms if the parties agree to terms. The
strategic partnership will also include the possibility of Aphria
and Canndoc collaborating on research initiatives such as clinical
trials focused on the use of medical cannabis with leading
hospitals and research institutions in Israel and exploring
potential collaboration in the EU market.
Organigram
Holdings Inc. (NASDAQ: OGI) is
pursuing the end-consumer market with the recent release of its
Trailblazer Snax, the largest cannabis-infused
chocolate bar in Canada. The company’s most recent cannabis 2.0
product, Trailblazer Snax was developed to satisfy discerning
chocolate connoisseurs while remaining an affordable
cannabis-infused option. Available in both mint and mocha flavors,
the 42-gram bar provides 10mg of THC is competitively priced and is
divided into five sections, allowing consumers to share as well as
control dosage.
In an industry projected to top $90-billion in just a few years,
the moves by companies operating in the cannabis space speak to the
industry’s promising future. Companies that focus on high-quality
products through genetics while controlling costs could reap
outsized market rewards as the sector continues to grow and
mature.
For more information about Pac Roots., please visit Pac Roots
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