IZEA Report Finds 55% of Social Media Users Have Made Influencer-Driven Purchases on Amazon
April 18 2024 - 10:00AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
technology, data, and services for the Creator Economy, released
the United States edition of its research report, “Influencers
& Amazon 2024” today. The report is based on U.S. consumer
sentiment and examines the effectiveness of influencer marketing on
purchasing behavior and its impact on products sold on Amazon.
The survey found that 59% of social media users surveyed have
purchased a product after seeing it used by an influencer, and 94%
of those consumers have made influencer-inspired purchases on
Amazon. Additionally, consumers who make purchases based on
influencer recommendations are 2.4 times more likely to purchase on
Amazon than any other website.
"Our research underscores the substantial impact influencers
have on Amazon shopping experiences. With 92% of influencers
recommending Amazon products to others and 91% making purchases
based on fellow influencer recommendations, influencers
significantly sway consumer behavior on Amazon,” said Ted Murphy,
IZEA’s CEO and founder. “Influencers frequently shop on Amazon
themselves and play a pivotal role in influencing broader shopping
patterns through their reviews and recommendations. They guide
their followers' decisions, with 94% of those surveyed making
influencer-inspired purchases on Amazon. This impact demonstrates
the critical role influencers play in amplifying consumer trust and
decision-making on the platform."
Insights on Amazon Consumer Behavior
- 80% of social media users are Amazon Prime members.
- Over 51% of those ages 45-60 shop on Amazon at least once per
week.
- 63% of weekly Amazon shoppers are likely to search on social
media before making a purchase.
- 67% of 18-to-29-year-olds indicate that video content
influences their Amazon purchasing decisions.
Insights on How Influencers Drive Amazon
Sales
- 59% of social media users say they have purchased a product
after seeing it used by an influencer.
- 94% of those who make influencer-inspired purchases say they
have made such purchases on Amazon.
- Those who make purchases based on influencer recommendations
are at least 7.6 times more likely to make purchases on Amazon than
on other websites.
- 76% of those ages 45-60 are most likely to turn to Amazon to
make influencer-inspired purchases.
Insights on Influencers as Consumers
- 86% of influencers say they are the primary shopper in their
household.
- 89% of influencers are Amazon Prime members.
- Influencers are 2.1 times more likely to purchase products on
Amazon more than once per week vs. other social media users.
Insights on How Influencers Impact Other
Influencers
- 83% of influencers are “likely” to “very likely” to search on
social media before making a purchase.
- 91% of influencers say they have purchased a product after
seeing it used by another influencer.
- 92% of influencers say they have recommended a product
purchased on Amazon to someone else.
- 92% of influencers have left a positive product review on
Amazon.
Results from the study are based on the responses from 1,280
U.S. social media users over the age of 18. The survey was
conducted in March 2024.
Download the report for free here: Influencers & Amazon
2024.
To find out how IZEA's Creator Economy tools can help your brand
increase your sales on Amazon, visit izea.com.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company
providing software and professional services that enable brands to
collaborate and transact with the full spectrum of today’s top
social influencers and content creators. The company serves as a
champion for the growing Creator Economy, enabling individuals to
monetize their content, creativity, and influence. IZEA launched
the industry’s first-ever influencer marketing platform in 2006 and
has since facilitated nearly 4 million transactions between online
buyers and sellers. Leading brands and agencies partner with IZEA
to increase digital engagement, diversify brand voice, scale
content production, and drive a measurable return on
investment.
- IZEA Report Finds 55% of Social Media Users Have Made
Influencer-Driven Purchases on Amazon
Nicole O’Hara
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: pr@izea.com
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