MOORESVILLE, N.C. and MIAMI, April 18,
2024 /PRNewswire/ -- To capture the hearts and minds
of consumers through a shared love for soccer, Lowe's is delivering
a hat trick for soccer fans. Lowe's is partnering with the best
soccer player in the world, Lionel
Messi, Major League Soccer Club Inter Miami CF and the
upcoming CONMEBOL Copa América 2024 USA™.
Through a multiyear agreement, Messi also becomes a member
of Lowe's Home Team, making him the first soccer player
to join the lineup of top NFL and NBA athletes who have helped
improve communities around the country since 2020.
"Lionel Messi is the GOAT of the
assist," said Jen Wilson, Lowe's
senior vice president of enterprise brand and marketing.
"Partnering with him is the perfect reflection of Lowe's shared
passion for assisting our customers, whether for their business or
home."
To kick off his first season, Lowe's and Messi will "assist"
Lowe's loyalty customers with extra perks. Starting today, all
loyalty members will receive 100 points to get them closer to their
next reward through Lowe's new loyalty program for
homeowners, MyLowe's Rewards, and Lowe's MVPs Pro Rewards
for Pros. MyLowe's Rewards members must claim points on their
account dashboard by May 18.*
"Fútbol, much like home improvement, is all about teamwork and
the assistance between people," Messi said. "I am happy to partner
with Lowe's, a brand that understands the importance of
collaboration and helping people succeed."
Inter Miami has quickly become
the focal point of soccer in North
America. The new partnership between Lowe's and Inter Miami
will drive engagement with soccer fans with signage and in-stadium
activations, community programming, ticket hospitality, player
appearances at Lowe's locations throughout the Miami market and more.
"Inter Miami has worked towards becoming a global reference
point of fútbol, so that when people think of fútbol, they think of
Inter Miami," said Inter Miami CF Chief Business Officer,
Xavier Asensi. "Our partnership with
Lowe's is another proof point of attaining this ambition. We are
excited to partner with Lowe's, an organization that matches our
goal to continue to set the benchmark for the sport and deliver for
our fútbol family."
Lowe's will also team up with CONMEBOL Copa América 2024
USA™, which returns to
the United States with
Argentina defending its crown
beginning June 20. Lowe's has a
series of exciting initiatives to celebrate the magic of Messi:
- Ways for loyalty members to win more points every time
Messi makes an assist throughout the tournament.
- Select Lowe's stores will host CONMEBOL Copa América
2024 USA™ watch parties, allowing communities to come together
and enjoy the soccer tournament on a big screen, along with
family-friendly soccer-themed activities.
- Lowe's red vest associates will host kid-friendly,
build-your-own soccer goal workshops at the watch
parties.
- Lowe's MVPs Pro Rewards loyalty members may redeem bonus points
for signed Messi memorabilia.** Limited availability, while
supplies last.
"To celebrate fútbol's rich culture and community, we wanted to
partner with an athlete and fútbol affiliations that resonate
deeply with our customers," said Gerardo
Soto, Lowe's vice president of brand marketing and sports
partnerships. "These new partnerships provide an opportunity to
build trust and credibility with a broader customer base through
the athletes and sporting events that matter to them."
The partnerships add to Lowe's existing collaboration with
Charlotte FC, Lowe's hometown Major League Soccer club. As the
Official Home Improvement Partner of Inter Miami CF and CONMEBOL
Copa América 2024 USA™, Lowe's will enhance the soccer
experience for fans while bringing them closer to the excitement of
Messi's gameplay.
For more information about Lowe's partnerships and upcoming
soccer initiatives, visit Lowes.com/hometeam.
* Loyalty Programs subject to Terms & Conditions. Visit
Lowes.com/Terms for details. Subject to change.
**All Bonus Points will expire on
December 31, 2024, unless extended by
Lowe's. Reward Center items may vary. Visit Lowes.com/terms for
full details.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home
improvement company serving approximately 16 million customer
transactions a week in the United
States. With total fiscal year 2023 sales of more than
$86 billion, Lowe's operates over
1,700 home improvement stores and employs approximately 300,000
associates. Based in Mooresville,
N.C., Lowe's supports the communities it serves through
programs focused on creating safe, affordable housing and helping
to develop the next generation of skilled trade experts. For more
information, visit Lowes.com.
About Inter Miami CF
Club International de Fútbol Miami, known as Inter Miami CF, is an American
professional sports team in its fifth season in Major League
Soccer. Inter Miami plays and
trains at its 34-acre centralized facility, which includes the
21,500-capacity Chase Stadium, a 50,000-square-foot training center
and seven fields in Fort Lauderdale,
Florida. In addition to the MLS team, the Club fields MLS
NEXT Pro team Inter Miami CF II and has a youth Academy for ages
U-12 to U-19. Inter Miami CF Main Partners include: Royal
Caribbean, JPMorgan Chase, Fracht Group, Baptist Health and
Florida Blue. Please
visit www.intermiamicf.com for more information.
About CONMEBOL Copa América 2024 USA™
The CONMEBOL Copa América 2024 USA™ will be played in
the United States and will include
10 CONMEBOL teams and 6 guest teams from Concacaf. In this edition,
this traditional tournament is organized by both confederations. In
its 48th edition of one of the continent's most important
competitions, this will be the second time in the tournament's
history that it will host 16 teams, having hosted the same number
of teams in its 2016 edition, also held in the United States. On the field will be the
current world champion, Argentina,
and the biggest football stars in the world to compete in 32
matches in this edition between June and July 2024.
Contact:
Steve Salazar
Lowe's Companies, Inc.
steve.j.salazar@lowes.com
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SOURCE Lowe's Companies, Inc.