The brand's new twist on this iconic flavor
pairing is the perfect #littletreat to get you through the
day
CHICAGO, April 15,
2024 /PRNewswire/ -- You asked. We listened. Our
#1 most requested flavor* is hitting shelves this spring to give
fans a whole new way to enjoy this Sticking Delicious snack:
Rice Krispies Treats® Chocolatey Peanut
Butter.
Featuring a flavorful new twist on our beloved ooey-gooey snack,
Rice Krispies Treats Chocolatey Peanut Butter taps into the
iconic chocolate-and-peanut-butter flavor pairing to create the
perfect blend of salty and sweet, with real peanut butter in every
bite and a bonus layer of chocolatey goodness coating the
bottom.
The new flavor comes at the perfect time for fans in need of a
#littletreat—that sweet something you get yourself to infuse a bit
of joy into an otherwise boring or monotonous day. Thankfully,
Rice Krispies Treats Chocolatey Peanut Butter is the perfect
sweet snack to reward yourself for completing a small task on your
to-do list...or for doing absolutely nothing at all.
"For years, fans nationwide have written in to us asking for
this flavor, so we are thrilled to finally satisfy everyone's
craving for Rice Krispies Treats Chocolatey Peanut Butter," said
Juan Boido, Senior Brand Manager at
Kellanova. "We specialize in making ooey-gooey treats that infuse
joy into the everyday and this new flavor is the perfect snack to
delight the whole family, from the kids to the kids-at-heart. We
can't wait to hear what our fans think!"
Rice Krispies Treats Chocolatey Peanut Butter will be
hitting snack aisles at retailers nationwide starting this spring
for an SRP of $4.49 for 7ct or
$8.42 for 14 in a box. Keep an eye
out for the orange and blue wrapper!
Hungry for more treats? Follow @RiceKrispiesTreats on TikTok,
Instagram or your favorite social media platform to keep up
with the latest ooey, gooey snack news.
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking,
international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands including Pringles®, Cheez-It®,
Pop-Tarts®, Kellogg's® Rice Krispies Treats®,
RXBAR®, Eggo®, MorningStar Farms®, Special
K®, Coco Pops®, and more, Kellanova's vision is to
become the world's best-performing snacks-led powerhouse,
unleashing the full potential of our differentiated brands and our
passionate people.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable
food access by tackling the crossroads of hunger,
sustainability, wellbeing, and equity, diversity
& inclusion. Our goal is to create Better Days for 4
billion people by the end of 2030 (from a 2015 baseline). For
more detailed information about our commitments, our approach to
achieving these goals, and methodology, please visit our
website at https://www.kellanova.com.
*Source: Kellanova Consumer Contacts Report,
2021-2023
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SOURCE Kellanova