KERV Interactive Partners with Magnite to Deliver AI-Powered Interactive Video Ads Programmatically, at Scale
April 11 2024 - 8:00AM
Business Wire
Advertisers Can Access KERV’s Dynamic Video
Ads, Coupled with Magnite’s Unmatched Access to Omnichannel
Streaming Inventory, Driving Audience Engagement and Shortening the
Path to Purchase
KERV Interactive, the leader in AI-powered video analysis,
performance and monetization, and Magnite (NASDAQ: MGNI), the
world’s largest independent sell-side advertising company, have
joined forces to deliver immersive advertising experiences at
scale. Marketers can now layer KERV's portfolio of AI-powered
interactive and shoppable video capabilities across Magnite’s
omnichannel inventory from leading publishers.
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Delivering immersive advertising
experiences at scale (Graphic: Business Wire)
“Over the past year, we’ve seen a significant increase in demand
for highly immersive, interactive programmatic video solutions,
underscoring the need for scalable, data-driven interactive and
shoppable advertising solutions that capture audience attention and
drive meaningful performance,” said Gary Mittman, Founder and CEO
at KERV. “We’ve always allowed advertisers to optimize campaign
creative based on audience interaction data, and personalize
creative based on viewer interests. This partnership with Magnite
will now allow brands to activate these capabilities with
unparalleled ease and scale.”
Layering interactivity into video creative has been proven to
increase brand favorability, consumer intent, and purchase intent
by as much as 1.5x (source: Magna Global). And results can be even
higher when that interactivity is enhanced with advanced dynamic AI
technology.
“We are at an unprecedented time in digital advertising, where
AI has the power to transform consumers’ experiences with the
content they love and the brands they care about,” said Megan
Pagliuca, Chief Activation Officer at Omnicom Media Group. “By
connecting KERV’s AI-powered exploration and shoppability solutions
with the scaled video supply of Magnite, this partnership helps us
future-proof our media investments as part of our larger focus on
the intersection of content and commerce.”
With KERV’s interactive ad capabilities now available through
Magnite, buyers now have a simple, fast, and efficient path to a
curated supply of KERV’s interactive and shoppable creative ad
units. Other benefits include streamlined access to KERV’s
portfolio of AI-powered interactive and shoppable video formats
across OLV and CTV, in addition to cookie-free first-party
targeting capabilities based on KERV's unique audience identifiers
to ensure contextual relevance and brand safety.
"In today's fiercely competitive media landscape, the ability to
dynamically deliver interactive, contextually relevant messages is
critical,” said Sean Buckley, Chief Revenue Officer at Magnite.
“Our partnership with KERV provides clients with direct access to
premium ad inventory while their first-party, real-time data
automates and streamlines the creative optimization process,
driving maximum impact. This is just the beginning of the ways
Magnite and KERV will collaborate to bring innovation to our
industry that scales quickly, simply, and efficiently.”
About KERV Interactive
KERV Interactive is the leader in AI-powered video analysis,
performance and monetization. Using patented recognition and
correlation technology, our pixel-edge technology captures metadata
across every frame in any video, allowing us to identify, analyze
and match objects with contextually relevant advertising
experiences. These immersive and shoppable solutions empower
consumers to learn, explore, and transact through dynamic video,
creating deeper relationships and real business outcomes for the
world's leading brands and publishers.
For more information, please visit www.kerv.ai.
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent
sell-side advertising company. Publishers use our technology to
monetize their content across all screens and formats including
CTV, online video, display, and audio. The world’s leading agencies
and brands trust our platform to access brand-safe, high-quality ad
inventory and execute billions of advertising transactions each
month. Anchored in bustling New York City, sunny Los Angeles,
mile-high Denver, historic London, colorful Singapore, and down
under in Sydney, Magnite has offices across North America, EMEA,
LATAM, and APAC.
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version on businesswire.com: https://www.businesswire.com/news/home/20240411613460/en/
KERV Interactive Jonathan Gardner jonathan@salientmg.com
Magnite Kar Yi Lim klim@magnite.com
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