PAR Punchh® Partners with Attentive on SMS Marketing Capabilities for Restaurant Loyalty Programs
April 03 2024 - 7:30AM
Business Wire
Integration provides high-value channel for restaurants to
engage with customers, unlocking new ways to increase loyalty
acquisition, and drive revenue growth.
ParTech, Inc. (PAR), a global restaurant technology company and
provider of unified commerce solutions for enterprise restaurants,
today announced a new partnership between PAR Punchh®, PAR
Technology’s industry-leading loyalty and offer solution, and
Attentive, the AI marketing platform specializing in SMS marketing
for leading brands. This integration will expand PAR Punchh's
capabilities to help restaurants turn anonymous guests into loyalty
members, grow their loyalty membership and send engaging visuals
and content with personalized offers to spark actions via SMS
messaging.
The integration offers restaurants enhanced tools for customer
acquisition and communication. These tools operate within a channel
that 93% of customers express interest in for brand communication,
according to data from Attentive’s Global Consumer Survey Report.
The partnership gives Punchh Customers the opportunity to:
- Grow loyalty membership by incentivizing SMS opt-ins.
- Send targeted campaigns to drive app downloads and loyalty
sign-ups.
- Leverage advanced SMS functionality like MMS, video, GIFs and
A/B testing.
- Streamline SMS compliance with Attentive's expertise.
"Partnering with Attentive equips our customers with more robust
tools to engage guests through timely, relevant messaging," said
Savneet Singh, CEO of PAR Technology. "SMS engagement is critical
for growing loyal customers and repeat visits in today’s restaurant
industry. With Attentive, we can help brands create seamless
omnichannel relationships with customers, fostering loyalty across
digital interactions and real-world visits.”
This integration comes at a time when consumers are seeking
deeper relationships with their favorite brands. SMS provides a
high-value channel, boasting a 98% open rate compared to email,
which is less than 20%. Restaurants using PAR Punchh can now engage
with loyalty and non-loyalty members to encourage new sign-ups and
actions.
"We’re thrilled to be able to offer restaurants a convenient way
to engage with customers, by using personalized and visual text
messaging in every step of the omnichannel journey to meet
customers where they are," said Angelique Kamara, VP of
Partnerships at Attentive. "This partnership with PAR Punchh helps
our joint brands unlock the full potential of SMS marketing,
further strengthening brand loyalty and increasing revenue.”
In a testament to the tangible impact of this new partnership,
Kim Collura, VP of Marketing at Jason’s Deli, shares her
experience: “Thanks to the seamless integration between Attentive
and Punchh, our business has experienced a significant uplift in
SMS subscriber growth and customer engagement. With targeted
messaging and personalized rewards, we’ve seen a tangible increase
in repeat visits and higher average spend per customer. This
partnership has truly elevated our marketing efforts, allowing us
to connect with our audience on a deeper level and drive
sustainable growth.”
Joining PAR Punchh’s ecosystem of over 200 technology partners,
Attentive’s partnership is currently the only restaurant loyalty
and SMS platform integration of its kind.
About Attentive Attentive® is the AI marketing platform
for leading brands, designed to optimize message performance
through 1:1 SMS and email interactions. Infusing intelligence at
every stage of the consumer's purchasing journey, Attentive
empowers businesses to achieve hyper-personalized communication
with their customers on a large scale. Leveraging AI-powered tools,
a mobile-first approach, two-way conversations, and
enterprise-grade technology, Attentive drives billions in online
revenue for brands around the globe. Trusted by over 8,000 leading
brands such as CB2, GUESS, Urban Outfitters, and Dickey’s Barbeque
Pit, Attentive is the go-to solution for delivering powerful
commerce experiences for users with the brands they love. To learn
more about Attentive or to request a demo, visit www.attentive.com
or follow us on LinkedIn, X (formerly Twitter), or Instagram.
About PAR Technology For more than 40 years, PAR
Technology Corporation’s (NYSE: PAR) cutting-edge products and
services have helped bold and passionate restaurant brands build
lasting guest relationships. We are the partner enterprise
restaurants rely on when they need to serve amazing moments from
open to close, during the most hectic rush hours, and when the
world forces them to adapt and overcome. More than 70,000
restaurants in more than 110 countries use PAR’s restaurant
point-of-sale, digital ordering, loyalty and back-office software
solutions as well as industry-leading hardware and drive-thru
offerings. To learn more, visit partech.com or connect with us on
LinkedIn, X (formerly Twitter), Facebook, and Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20240403738872/en/
Christopher R. Byrnes (315) 743-8376
chris_byrnes@partech.com
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